A post apocalyptic assessment of mobilegeddon final

transcript

BRIGHT IDEASSTART HERE.

2015 SUMMIT MONTREAL | JULY 29+30

A Post-Apocalyptic Assessment of Mobilegeddon

MEET THE SPEAKERS

Joe StephenDirector, Native

Demand Strategy, Yahoo!

Aaron LevyAccount Executive,

Elite SEM

Danny HenDirector of Sales &

Partnerships, Camilyo

3Yahoo 2015 Confidential & Proprietary.

THE NEWCONSUMER JOURNEY

ADAPTING TO

J O E S T E P H E N S | D I R E C T O R , S E A R C H & N A T I V E S T R A T E G Y

THE EVOLVING CONSUMER

WHAT WE’LL COVER TODAY

E-COMMERCE AND THE SMARTPHONE

TOOLS FOR THE NEW CONSUMER

JOURNEY

Yahoo 2015 Confidential & Proprietary.

Currently, 1/5 of users are Smartphone Dominant

SMARTPHONE DOMINANT

18% TODAY

Early Smartphone Dominants tend to be female Millennials and parents…Proportion of subgroups that are Smartphone Dominant

FEMALES W/ CHILDREN 18-34

FEMALES 18-34

MALES 18-34

21%FEMALES 35-64

MALES 35-64

18-3435-64AGE GROUPS │

SMARTPHONE DOMINANT 50%0%

…due to the smartphone being tuned to the active lifestyle of parents with young kids

AGREE STATEMENTS TOTAL WOMEN 18-34 PARENTS 0-6

I'm using multiple devices at the same time more often than I did in the past 51% 62% 61%

My smartphone is the main way I access the internet, and I only use my computer to fill in the gaps with the things that aren't easy to do on my smartphone

28% 40% 42%

I often start things on my computer but move to my smartphone because I need to continue the activity on the go 28% 33% 37%

57% WITHIN 5 YEARS

SMARTPHONE DOMINANT

18% TODAY 47% WITHIN 2-3 YEARS67% IN TOTAL

33% NOT LIKELY TO BE

In the next 5 years, Smartphone Dominants will grow 5x

Developing for larger screens

Creating experience for cross-screen, not

mobile only

Adapting to trends in the app revolution

Factors that will expedite the shift to a Smartphone Dominant world

63%Apps

37%Browsers

2013 2014

Time Spent in Online Retail Distribution

52% 66%

Mobile Desktop

Source: Comscore, Internet Retailer

Online Retail is shifting to mobile & apps

60% OF PURCHASES

INFLUENCED BY ONLINE RESEARCH

The shift to mobile is changing the consumer purchase path

50% OF CONSUMERS CONSIDER MORE

BRANDS THAN BEFORE

4.5ACTIONS AFTER THE

INITIAL MOBILE SHOPPING SEARCH

Source: eMarketer, Yahoo Point of Influence

Adapt your digital strategy to reach consumers across the funnel

• Programmatic Video• In-stream Native Ads

• Non-brand Search• Feed-based Product Ads

• Brand Search• Remarketing(Site, Search,

Device ID Remarketing)

Yahoo 2015 Confidential & Proprietary. 14Yahoo 2015 Confidential & Proprietary.

Creating native experience beyond the SERP

Effective Integration

Aligned Objective

Overt Transparency

Yahoo 2015 Confidential & Proprietary. 15

Maximize the native opportunity with ease

Title Description Image

New and upcoming opportunities on Yahoo Gemini

YAHOO 2015 CONFIDENTIAL & PROPRIETARY.

N A T I V E V I D E O A D S

M O R E S E A R C H V O L U M E

G R E A T E R R E A C H A N D T A R G E T I N G

W I T H F L U R R Y

C O N V E R S I O N S A N D M O R E W I T H

PIVOT AD STRATEGY TO

REACT TO MOBILE BEHAVIOR

CREATE A DIGITAL STRATEGY THAT IS INLINE WITH CONSUMER BEHAVIOR

REACH THE ENTIRE FUNNEL WITH NEW

AD TOOLS

CONSTANTLY EVOLVE WITH

RAPID CHANGE

yahoogemini.tumblr.com

developer.yahoo.com

Thank you!

Succeeding in the post Mobilegeddon era

We help our partners provide

effective online presence and

marketing services to over

50,000 small & medium

business worldwide

Camilyo

An all-in-one, Omni-channel, marketing

platform, focusing on maximizing leads

capturing and generating transactions

across multiple

online channels.

What Is Camilyo?

Typical SMB Account

• Small marketing budget

• Destination site is not mobile friendly

• Destination site is not optimized for conversion

• Lack of responsiveness

The Outcome

Traffic Lead

Not optimized

50%-80% loss

Current campaigns• Campaigns are optimized

• Conversion is not optimized

• SMBs are not engaged• Missing leads• Loosing faith

Camilyo

Presence

Social Engagement

Lead Conversion

Lead Handling

Camilyo Presence

Presence

Social Engagement

Lead Conversion

Lead Handling

Responsive+Site Builder

Cross Platform Commerce

• Boosting old site to Responsive+ site

• Auto-creation of Mobile landing-page

• Keep original responsive website

Camilyo Conversion Apps

Call Me Back

Appointment Scheduler

Multi Channel Coupons

Before-You-Go

Average 30% conversion uplift

• Call-me-back • Appointment booking• Before-U-Go (Exit Intent)• Coupons• Contact form• Customer Feedback• Video

Camilyo Lead handling• Notifications• Reminders• CRM• Action Center• Interactions Log• Activity Dashboard

CRMDashboard

Action Center

Camilyo Convert• Enhance existing sites with

conversion apps with no need to access the site code

• Auto generate a mobile friendly landing page enhanced with conversion apps

• Auto embed pixels and tracking codes

• Capture all leads and interactions

• Get the SMB hooked on results

The Outcome

Traffic Lead Deal

Improve conversion

by 30%

Improve close rate

by 50%

SummeryThe new Camilyo Convert will:• Eliminate manual destination setup• Enhance conversion rates by an average of 30%• Capture all leads to an integrated CRM• Get the SMBs engaged with alerts and notifications• Demonstrate AdWords ROI• Get more SMBs hooked on AdWords success!

Thank You!

Thank you! Questions?

A post apocalyptic assessment of mobilegeddon final

Marketing