A SURVEY ON DEMAND FOR AUDIO-VISUAL ENTERTAINMENT(LCD) ON LOCAL TRAINS

From CST to Kalyan

GROUP NAME

NAME ROLL NO.

Hussain Dholkawala Aliasgar Doctor Faizaan Aslam Khan Shabbir Pancha Altaf Surya

12 13 20 28 41

RESEARCH BACKGROUND

Conducted on 8th & 9th Aug 2011 in central local trains.

Commuter response on LCD in train. Sample size of 50 Commuters. Taken randomly in peak hour as well as on

non- peak hours. Used Questionnaire method for survey.

CENTRAL RAILWAY

About 28-30% population travel by central railway.

About 11-12 crore Commuter per month. 38-40 lakh passenger travel by central

railway daily. Number of Commuter travelling daily in

one train:35000-40000.

Source :- Central Railway Survey report

QUESTIONNARE

1. How often do you travel by train?

36

5

7

2

Commuter Response

Daily

Weekly

Monthly

Occa-sionaly

2.What is your profile?

10

30

3 7

Commuter Response

studentserviceprofessionalAny other

3.What is your Average Travel Time?

5

15

19

11

Commuter Response

15-30 mins30-45 mins45-60 minsMore than 1 hour

4. What kind of entertainment would you like to have in the train?

30

5

10

5

Commuter Response

Visual adsradio serviceinternet serviceGaming console

5.DO YOU LIKE MOVIES PROMOS PLAYED IN THE CENTRAL LOCAL TRAINS?

343

11

3

Commuter response

yes NoNot suredon’t want to answer

6. WHICH CONTENT YOU LIKE THE MOST PLAYED IN THE LCD’S?

11

14

19

6

Commuter Response

Movies Promos Comedy Shows like charlie chaplin etcQuiz contest showCartoon Shows

7. Does this medium of entertainment act as a stress reliever for you?

41

2

7

Commuter Response

yesnocant say

8. IS THE SCREEN IS VISIBLE AND EASY TO WATCH?

35

12

3

Commuter Response

yesnocant say

9.DOES THE ADVERTISEMENT PLAYED IN THE LCD’S HELPS TO AWARE ABOUT THE DIFFERENT BRANDS AVAILABLE IN THE MARKET?

40

5 5

Commuter Response

yes

no

Cant say

10. What you will rate to the Concept of entertainment through LCD, s Installed in

Central Railways?

27

17

6

Commuter Response

ExcellentGoodBadAverage

OBSERVATIONS AND FINDINGS

________ percent of people get entertained by LCD’s _______ percent of people do not want any

entertainment. _______ percent of people want live cricket updates. TV entertainment grabs maximum eyeballs.

RECOMMENDATIONS

Live streaming of Cricket Matches should be played . Company should come with some innovative Content to

grab the attention of Commuters. LCD should be positioned at such an angle so that max

people can view it even at peak hours.

CONCLUSION

Its has been observed that different people have different perceptions.

Most people would like to be entertained while commuting in the local train.

LCD’s are going to form a very important source of entertainment and infotainment.

ANNEXURES

DATA COLLECTION

Primary Data- Collected through by survey and observations.

Secondary Data – Google, central railway Fortune creative media