Post on 13-May-2015
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A Vision for Embracing the Global ICT4D* Conversation By Nicolas Friederici
* Information and Communication Technology for Development
Private sector SMEs in developing
countries Policy makers
Donations Research reports
Activity reports
infoDev audience & output
Problem: (Almost) No one
interacts with infoDev's output
…?
Current Social Media
Engage in the conversation! “A conversation is a dialogue, not a monologue. That’s why there are so few good conversations: due to scarcity, two intelligent talkers seldom meet.” Truman Capote
… and many
more…
A blog by
An interactive blog as the core communication hub
… featuring…
Themes: Professional & Personal Ratings & reviews for reports Videos and podcasts to illustrate
local conditions in developing world Social blogs include personal stories
about work in developing countries Guest blogs In addition to social media: Inter-
active database of infoDev projects
Stakeholders ICT4D Experts
Insights vs. Success stories
infoDev staff infoDev reports
Contributions & Content
Feedback Reviews
Insights vs. Evaluations
A blog by
Example Incubator Dakar, Senegal Client Firms: 62 Graduated Firms Jobs Created: 15 Success Story: A Women's Sewing and Dyeing Enterprise at NCNW in Senegal Local Voice: Mbarou Gassama What others say: No replies yet (give us feedback!) Research report: pdf, reviews (write a review!) Other links: My Senegal Experience by Maja Andjelkovic Related topics: Business incubators, success stories
Example: Incubator Info
What can a blog do for infoDev?
Benefits Metrics
Visibility of infoDev Clicks
Feedback on prior work # of comments on blog, regular mini-surveys with bloggers, ratings of blog entries / reports
Best practices for future work Mini-surveys with bloggers
Give SMEs and other clients in developing world a voice
# of comments & clicks by these stakeholders
Marketing of infoDev projects & toolkits
Click throughs
Facilitate global collaboration (e.g., webinars, online conferences)
E.g., savings through telecommuting
Budget
infoDev is donor-funded, no revenues / ROI Benchmark: Share of social media marketing in marketing budgets: infoDev spending for dissemination and outreach in 2006:
infoDev annual social media marketing budget:
1 http://www.brafton.com/news/cmos-planning-increases-in-social-media-marketing-budgets 2 2006 is most recent year available, http://www.infodev.org/en/Publication.482.html
~ 10 %1
~ $700k2
~ $70k
Budget item Number of units
Cost per unit
Cost per item
Man-days turning reports into blog entries (assistants) 40 200 8,000
Man-days creating other content (2 blog entries per year from every one of 20 staff members expected & paid)
20 600 12,000
Man-days taking quarterly surveys (~20 min, staff of 20) 4 600 2,400
25 % position for blog content admin 0.25 80,000 20,000
25 % position for blog technical admin (assistant) 0.25 40,000 10,000
Commissioning mini video production to local stakeholders in developing world
10 2,000 20,000
Domain, hosting, software 1 500 500 Total spending per year 72,900
Jan: Content & tech admin set up blog
Feb & Mar: Staff and stakeholders are briefed (e.g., through mailings)
Mar & Apr: Recent & new reports are turned into blog content
Apr & May: First videos, staffers post, outreach to ICT4D blogs & SEO by admins
Jun & ongoing: Conversation: Rich content & interaction (comments, ratings, feedback, surveys…)
Timeline & Conclusion
Turn technical reports into something that will be heard, increase impact Encourage interaction between multitude of stakeholders & experts Receive localized feedback & different perspectives for improvement of own work