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CHICAGO PUBLIC L IBRARY FOUNDATION

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• Established in 1986, the Chicago Public Library Foundation (CPLF) is the fundraising partner to the Chicago Public Library. Donors to the Library Foundation enrich programs, technology, innovation initiatives and collection development at the Chicago Public Library (CPL).

• In 2014, donors will provide $5.9 million in support of CPL programs and initiatives.

WHO WE ARE

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WHO WE ARE

Chicago Public Library Receives a 2014 National Medal for Museum and Library Service

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WHY CONVIO?

•Communicate effectively with our donors •Offer multiple communication and engagement methods•Reporting tools•Integrate data with our offline database, Raisers Edge

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Outdated website & archaic online donation processing system

•Content heavy•Long-form template•Non PCI compliant donation process•Difficult and slow turn-around CMS system

KEY CHALLENGES

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Irregular and outdated communication w/donors

•One annual, printed, 8-page, newsletter•No email communication

KEY CHALLENGES

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Small Email Database

•759 email addresses•No strategic efforts to grow the database

KEY CHALLENGES

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WHERE WE WERE

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WHERE WE WERE

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WHERE WE WERE

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WHERE WE WERE

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Redesigned website & Integrate an Online Merchant Processing system

•Site that used photography/ images to tell the story•Easy to navigate•Easy to donate/support•Automated credit card processing • Donation auto responders and email

acknowledgements

STEPS TO SUCCESS

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DONATION AUTO RESPONDERS AND THANK YOU EMAILS

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Donor Stewardship: Implement regular and strategic communications with donors and supporters

STEPS TO SUCCESS

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Subscriber Welcome Series

Monthly Email Newsletter

Solicitation Emails

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Strategic Efforts to Grow our Database

•Online newsletter sign up process•Collecting emails at special events•Asking print newsletter supporters to sign up for

eNews

STEPS TO SUCCESS

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ENGAGEMENT RESULTS

2012: 24%

2013: 29%

Retention Rate