Post on 15-Jan-2015
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SEO Tactics to Tame the Panda
Daniel BianchiniSenior SEO Consultant@danielbianchini
Algorithm updates
23/02/2011Panda/Farmer released in the US, affecting up to 12% of search results.
09/05/2011Panda 2.1 was deemed relatively minor by Google.
23/07/2011It’s unclear whether Panda 2.3 introduced new factors or if it was a simple update.
11/04/2011Panda 2.0 hits all English queries worldwide (not limited to English-speaking countries).
21/06/2011Panda 2.2 update impacts both websites and data.
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12/08/2011Panda goes global except in Chinese, Japanse & Korean.
28/09/2011Panda 2.5 isreleased.
How can I avoid a panda slap?
Flickr – mattjacquitoby - http://goo.gl/drbcs
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Google recommends
you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your
domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality
content.
“”
you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your
domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality
content.
you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your
domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality
content.
you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your
domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality
content.
Evaluate all content
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Remove or update old content
Flickr – paulb4uk - http://goo.gl/aloqW
Check user metrics in analytics
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Low page views, high bounce & exit rates = under-performing content
Quality of content
8Image credit - http://goo.gl/3AHi3
Matt Cutts Google Webmaster Tools Video - http://www.youtube.com/watch?v=qoFf6Kn4K98
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Try to answer Google’s 23 quality questions
Would you trust the information presented in
this article?
Is this article written by an expert or enthusiast who
knows the topic well, or is it more shallow in nature?
How much quality control is done on content?
Does this article provide a complete or comprehensive
description of the topic?
Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
Does this article have spelling, stylistic, or factual
errors?
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
Thin Content
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<200 words = Thin Content
How do you make great content?
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Addict-o-matic
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Use keyword research tools
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Q&A platforms
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Use social media platforms
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Keyword + inurl:forum
Keyword + inurl:community
Keyword + inurl:blog
Inurl:blog + intitle:keyword
Keyword + intitle:forum
Keyword + intitle:community
Keyword + intitle:blog
Use search parameters to find communities
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Find & attend industry events
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Find the latest information & network with industry bloggers
http://goo.gl/mdsnG
Made Google’s Suggestion...
Now what?
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Duplicate content
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Remove any potential duplicate content issues
Syndicated content
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Reduce the amount of syndicated content used on site
Product feeds
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Create unique product descriptions
Page layout & design
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Improve design & increase content above the fold
Link building
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Social shares & deep page linking
Image credit - http://goo.gl/5QZPe
Can it be done?
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YES!
Hubpages lost in the 1st Panda update
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Previous visibility = 182,704New visibility = 26,099 Loss of = 156,605 (-85,72%)
• Improved the quality of content
• Reduced syndicated content
• Removed thin content
• Moved hubpages on to sub-domains
What have Hubpages done?
Some of the tactics that hubpages used include:
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Hubpages visibility after Panda 2.5
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Previous visibility = 692,107
New visibility = 761,589
Increase = 69,482 (+10%)
Hubpages have more visibility now than before the 1st Panda update
1. Remove low quality content Thin content Underperforming content
2. Create more high quality content Research what users want Answer Google’s quality questions
3. Deep page link building Social sharing
4. Panda can be defeated!
Key takeaways
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Thank you
@danielbianchini