BrandGuidelines

“ Take a Journeyto the world’s raresttraditionalTurkish co�ee”

BRAND OVERVIEWMISSION & VISIONABOUT USCOMPANY HISTORYBRAND IDENTITYLOGOTYPOGRAPHYCOLORRETAILINGPRODUCTSSTORE CONCEPTEXHIBITONS

Table of Contents

ABOUT USBrand Overview

Those, who eat well, think well. Those, who think well, share the same with their friends. Friend conversation is one of the most precious things in the world today. Our effort is all about extending friend conversation all over the world.

MISSION

VISIONThe secret behind our success is to disseminate our cuisine, culture and values, which we are proud of having, to all over the world with excitement while going forward to be a world brand.

ABOUT USBrand OverviewMevlana Carpets & Kilims is one of the leading companies in the rug business, was established in 1950 Konya. Now we are in Istanbul with our new company (established in 1971) offering a splendid collection of pure wool, pure silk wool and cotton, silk on cotton rugs and great collection of old kilims and rugs from various parts of Turkey. After 2000, Mr. Ali's sons Mr. Vahap and Mr. Mehmet started to work on seramics. And then in 2007 they attempted to tourism sector by establishing Istanbul Sightseeing

Tours. They opened Mevlana Boutique Hotels in 2010 and had an important position in tourism sector like Carpet Business. In 2011 they add copper works in their ceramic business, in 2012 they add Turkish delight with nutella first time in world, and several tastes too. In 2013 they decided to make all works together in the middle of old town called Mevlana Bazaar, was small Grand Bazaar in 155 m2. At the end 2018 they made Mevlana Bazaar Turkish Delight Factory in 3830 m2 as first Tourism mall in the world.

“ We have ajourney likeMevlânaJalâluddînRumi’s”

OUR TIMELINE19

83Brand Overview

the opening of o

ur company th

at named

”Mevlana”

2007

Mr. V

ahap has b

ecame general m

anager

& touris

m agency establis

hed 20

09

the opening of “

Mevlana H

otel”

2010

creatin

g a new brand th

at named

“Mevlana C

oncept”

2013

the opening of t

he First t

raditi

onal reta

il sto

re

that n

amed “Mevlana Bazaar”

- 155 m

²

2018

the opening of t

he first

and biggest to

urism m

all

in Turk

ey - 3830 m

²

LOGOBrand Identity

This logo/icon is our single most important visual asset. However, for our logo to retain its value, it must be used correctly and consistently.

The preferred version of the logo is shown to the right.

The power of Logo is coming our family custom

ABDULVAHAP WITH FIGURESBrand Overview

Minimum 800 family visitors join Mevlana Bazaar Daily120 Worker in 3 Branch

“ Come, come, whatever you are, it doesn’t matter whether you are an infidel, an idolater or a Pagan, still come. Come, our convent is not a place of dispair. Come, even if you violated your swear a houndres times, come again.”

Annual 1 million visitors with tourists group to all Mevlana Stores

9 exthibitons yearly join all around the world

10 tons products annual export to the world

More than 1 tons gifts to social media Fenomen and Youtuber and their followers

The logo/icon must be present in all communications and must not be modified or recreated; use only approved digital files for reproduction.

LOGOBrand Identity

Multi Colored Flat Colored

B&W

Greyscale

Minimum Size

25 mm

25 m

m

A4 Leaflet

Envelope Back

Envelope Front

A4 Letterhead

Bussines Card

Bussines Stationary

LOGO USAGEBrand Identity

Turkish Coffee needs to be drinkwith Turkish Cups

Branding Items

LOGO USAGEBrand Identity

Glass of Turkish Tea Cup

Branding Items

LOGO USAGEBrand Identity

LOGO USAGEBrand Identity

Branding ItemsProduct Packages

Net 250 grLuxury metal Golden foil

Preparation of Coffee

Branding ItemsGift Package

LOGO USAGEBrand Identity

Ottoman Coffee Mug

Turkish Coffee Mug

Branding ItemsService Assets

LOGO USAGEBrand Identity

LOGO USAGEBrand IdentityBranding ItemsStaff Uniform

Branding ItemsRound Wall Signage

LOGO USAGEBrand Identity

TYPOGRAPHYBrand IdentityThe ABDULVAHAP standard fonts for advertisements, brochures, trade show graphics, sales and collateral materials, direct mail, packaging, web or any electronic files:Roboto Font Family & Playfair Font Family (Used as secondary font)

Headline Font

Playfair DisplayAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwYyZz1234567890abcde 01234

Headline and Copy Font

RobotoAaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwYyZz1234567890abcde 01234

White

White

Golden Foil C:18 M:25 Y:52 ,B:4

%50 Black

COLOR TYPOGRAPHYBrand Identity

PRODUCTSRetailing

Rare.Traditional.Elite.

PRODUCTSRetailingTurkish Delight CoffeeHerbal TeaTurkish BaklavaSpicesNutsCopper WorksHoneyChocolateCoffe MachineChristalsSaffronCeramicsCarpetKilimFurniturePerfumeLeather JacketFurAccesoriesHome Accesories

ABDULEFENDI coffee brings you a delicious journey from the past to the future.

PRODUCTSRetailing

Turkish & Ottoman Coffee

We gather rare plants for your health.

PRODUCTSRetailing

Turkish & Herbal Tea

TurkishDelightFactory

One-of-a-kind delightful experience.

PRODUCTSRetailing

Turkish Delight

Enjoy the taste and aroma of freshly spices.

PRODUCTSRetailingSpice

PRODUCTSRetailing

Turkish Baklava

PRODUCTSRetailing

Nearly 10.000 boxes annually export to all around the world

PRODUCTSRetailingRug and Carpet

PRODUCTSRetailingDecorativeCeramic & Tiles

PRODUCTSRetailing

Home Decoration

GOLD MEMBER CARDRetailing

VIP card owners are just our special customers which already perchase our products more than high limit, Vip card owners can use their card in our coffee shops to, they have 5% extra discount and 1% bonus have in their card and available to shop with their bonus too as money..

STORE CONCEPTRetailing

STORE CONCEPTRetailing

STORE CONCEPTRetailing

STORE CONCEPTRetailing

STORE CONCEPTRetailing

STORE CONCEPTRetailing

STORE CONCEPTRetailing

Dubai, Jeddah, Riyadh, Moscow, Frankfurt, Barcelona

All Around The WorldExhibitions

Address Mevlana Bazaar Delight Factory

Mevlana Bazaar

Mevlana Corner

Mevlana Boutique HotelSultan Ahmet Mahallesi Akbıyık Cd. No:75 34122 Fatih İstanbul

Sultanahmet Mah. Akbıyık Cad. No:47. Sultanahmet İstanbul

Sultanahmet Mahallesi Keneddy CaddesiSahil Yolu No: 38 34400 Fatih/İstanbul

Sultan Ahmet Mh. Torun Sk. No: 1 Fatih İstanbul