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7/27/2019 About Otto
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About Otto-Tees
At Otto-Tees, we make tees that support youin making a statement. Explore our tees tosee the one that fits your need for self-expression. We plan to add tees regularly, socome back often to check the latestexpressions! All Otto-Tees are printed ongenuine American Apparel brand tees formaximum quality and fashion fit.
Otto-Tees was founded by Otto Lafontaine, whosought to fill a gap in the marketplace fortees by providing quality expression tees,seeking to rise above the sub-par standardsprevalent in the category. Each tee showcasesthe work of young aspiring designers. Check
back in to see more tees as they becomeavailable!
Our values in brief
The Otto Group mission is embraced in the motto The Power
of Responsibility. It represents the values to which the Groupand all its companies are firmly committed: Profitability,
Innovation, Diversity and Sustainability. They apply for every
one of our employees, or over 53,000 people in more than 20
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countries. Four colleagues talk about responsibility in action in
their workaday lives.
Growth areasGlobalisation is focusing attention on new emerging markets
especially the BRIC nations (Brazil, Russia, India, China). At
the same time, technological innovations are opening up
entirely new ways to offer retail partners custom-tailored
services. Whether growing its markets or services the Otto
Groups speed, reliability and transparency are the basis of successful growth across all areas.
One-stop serviceRetail partners want one thing above all: to be able to concentrate on their core
business. So its a good thing the Otto Group offers all retail -related services
from a single source.
more
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Expansion abroad Already the market-leading distance seller in Russia, well positioned in central
and eastern Europe, and with an eye firmly on the emerging markets of China
and Brazil - the Otto Group.
Spotlight on E-CommerceThe Otto Group's e-commerce strategy
E-commerce is the Otto Group's strongest sales channel and one of its keyfuture drivers. The catalyst behind this has been innovation: new
communications tools and business ideas have been the powerhousebehind the rapid change in communication and shopping behaviour. TheOtto Group is the world's largest online retailer of fashion and lifestyleproducts, and, today, significantly more than 50 per cent of all revenues inthe Multichannel Retail segment is achieved online.
The Group has based its e-commerce strategy on three major pillars.
The first of these pillars comprises the Group's multichannel brands - theseinclude OTTO, Bonprix, SportScheck, Witt, and Crate and Barrel. Here, theOtto Group particularly highlights its some 60 independent online shops -supported as they are by additional catalogue and over-the-counter saleschannels. This has led to the development of the Group's concept of everywhere-commerce, i.e. Group companies intensely follow technical
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developments in mobile shopping, providing pages optimised for smartphones and webpads. This allows them to respond quickly andflexibly to customers' changing shopping behaviour with services, productsand information coordinated for different end devices. But that's not all.Issues such as augmented reality applications and location-based servicesare playing an ever-increasing role. The ultimate goal is to be therewherever and whenever customers call and to offer them a trulyexceptional shopping experience.
The second pillar of the Group's e-commerce strategy lies in establishingand developing pure plays - companies that solely operate online;companies such as smatch.com, Mirapodo or Limango. Online pure playsenable the Otto Group not only to constantly enhance its prowess in corecompetencies of e-commerce, but also to exploit these to boost thestanding of existing multichannel brands. The case of myToys.de is a fineexample of how expertise can be transferred in both directions. Originallyfounded as an online pure play, in the meantime the company alsooperates a successful over-the-counter retail business.
Finally, the Otto Group has been highly successful in the fields of venturecapital business and incubation. The Otto Group investment companye.ventures scans the globe for astute entrepreneurs on the e-commercemarket, investing in up-and-coming start-ups in Europe, Asia, North andSouth America. Project A Ventures, a start-up incubator in which the OttoGroup is major stakeholder, is also on the look-out for talented companyfounders with prospects. Pursuing these lines, the Group is hoping to gainearly access to ideas, highly-promising online business models and
qualified entrepreneurial talent in the fields of business and technology.What's more, ongoing activities within the Otto Group also make headwayas part of this exchange.
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Committed - across the core
businessSustainable business practice has been an element of the
Otto Group's corporate strategy for over 25 years. It
embraces environmental and climate protection and social
responsibility. Efforts begin with the core business, with global
buying and the sustainable approach to the assortment of goods - for it is here that responsibility has its greatest impact.
CR Strategy 2020 As a globally-operating company, the Otto Group takes its responsibility seriously
and is committed to adopting a sustainable approach to all business processes.
more
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EmployeesThe Otto Group offers its employees an ideal environment for ideas and
involvement, flexible working time models and individual health management.
more
Climate & environmentResolute - the Otto Group is targeting a fifty per cent cut in CO2 emissions by
2020. This goal is systematically integrated in its business processes.
more
Product range and customersDemand-driven - Otto Group companies offer a comprehensive range of socially
responsible and environmentally friendly produced products.
more
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Social mattersFair - whether in Germany, India or Africa, the Otto Group champions the
environment and fair educational opportunities for young people worldwide.
more
SuppliersUncompromising - the Otto Group requires all suppliers to comply with socially
responsible standards of production.
more
Corporate Responsibility ReportTransparent - every two years the Otto Group publishes its CR Report covering
the progress of its environmental and social goals.
Executive BoardExecutive Board
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Chairman of the Executive Board and Chief Executive Officer Otto Group (CEO)
Hans-Otto Schrader
Vice Chairman of the Executive Board Otto Group, Member of the ExecutiveBoard, Corporate Strategy, E-Commerce and Business Intelligence Otto Group
Dr. Rainer Hillebrand
Member of the Executive Board, Multichannel Distance Selling Otto Group,Spokesman OTTO
Alexander Birken
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Member of the Executice Board, Multichannel Retail Otto Group
Dr. Timm Homann
Member of the Executive Board, Services Otto Group
Hanjo Schneider
Member of the Executive Board, Chief Financial Officer (CFO)
Jrgen Schulte-Laggenbeck
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Member of the Executive Board, Human Resources, Controlling, Transformation& IT
Dr. Winfried Zimmermann
Supervisory Board Dr. Michael Otto
Uwe Rost
Annette Adam
Thomas Armbrust
Olaf Brendel
Dr. Michael Crsemann
Dr. Thomas Finne
Verena Frank
Diethard Gagelmann
Dr. Richard Gottwald
Hans Jrg Hammer
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Wilhelm Harnoth
Herta Heuberger
Dr. Wolfgang Linder
Alexander Otto
Arno Peukes
Lars-Uwe Rieck
Dr. Winfried Steeger
Monika Vietheer-Grupe
Professor Dr. Peer Witten
The three pillars of the OttoGroup
The Otto Groups activities are structured into threebusiness segments - Multichannel Retail, Financial
Services, and Services.
The Groups core business is retail via the channels of e -
commerce, catalogues and stores. Providers of retail-
related financial and logistics services are grouped
around the multichannel retail business.
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Multichannel Retail The Multichannel Retail segment comprises Otto Group companies
that sell their goods through the three sales channels of e-commerce,
catalogues and stores. more
Financial Services The financial services pool Otto Groups financial services business,
cater for the needs of customers, focusing on consumer loans and
receivables management. more
Services The services segment comprises the Otto Groups logistics and travel
service providers as well as Otto Groups purchasing companies.
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