Post on 13-May-2015
description
transcript
+3000 messages every day is too much
Shouting out a monologue is old school
People want a conversation
50% is about listening
50% is about talk
In all it’s about establishing relationships
2/3 of the global internet population use social networks
Nielsen, Global Faces & Networked Places, 2009
There are 200 000 000 blogs in the world34% of them posts opinions about
brands & products
54% of bloggers tweet or blog every day
More than 1.5 million pieces of content are shared on Facebook – dailyPhotos, news, links...
The fastest growing segment on Facebook is 55 - 65 year-old females
+400 000 000 users make Facebook the 4th biggest ”country” in the world
– only Indien, Kina & USA are ahead
Background movie from Twingly.com
On YouTube 20 hours of video are shared every minute – 24/7
90% of consumers trust peer recommendations25% of search results for the world’s top
20 largest brands are links to user-generated content
The 2nd largest search engine in the world is YouTube
This is why we need new tools – movie time...
Again, why?
The reality for a journalist"I have received over 25,000 email story pitches over the last two years. Products. Solutions. Tech innovations, etc.
How many resulted in stories?
None.
I go to the web and search for information on the topic I want to do a story on.”
David Meerman Scott, Editor of E-Content Magazine and Pragmatic Marketing Magazine#1 Best-Selling author of The New Rules of Marketing and PR.
But they’re more than journalists Consumers / Clients
Business partners
Investors
Analysts
Bloggers
Recruits
The purpose of adopting to ”new” Extend our reach
Be competitive in the search engines (equal to being competitive)
Serve the audience with the information they need – in the format that fits their needs
Drive traffic to our site
Start to explore how the media landscape is changing – pilot!
We’re all in sales
What it takes to be competitive
bjornalberts.com
Findable
Bild från Gf.state.wy.us
Accurate
Believable
Never be afraid to try ”NEW”