PeopleReturn OnInvestment

ContentCreative

PlatformSocial Media

Planning & Buying

Overview

DATA

TECH

MATH

EleganceMeets ScienceWe work alongside all the players in the digital ecosystem and provide tools to manage social media campaigns. We automate every step of the advertising wworkflow, including: branding, marketing, and content strategies; planning; buying; analyzing; and optimizing.

CTEAAuthority | Empowerment | Trust | Cohesion

BrandingFrom start to finish, we brand to create digital assets.

Increased Site Traffic

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Ad Impressions

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Increased Engagement

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VisibilitVisibility & Awareness

The digital landscape is a complex web of relationships, with the process eventually connecting the advertiser with the audience. The varying paths between the two often include hundreds or even

thousands of touch points. We leverage our in house algorithms and Under Study Approach within this digital ecosystem to facilitate brand visibility, awareness, and engagement while maintaining high ROIs

and low cost per acquisition rates.

Connect With Your AudienceWe strategically work through the web of digital relationships

to ensure maximum returns on investment (‘ROIs’).

Unique strategy that aligns with overall marketing campaign goals

Engaging and memorable media

Conversion funnel analyses

Meeting established success metrics

Marketing

Creative ContentIf your company were a person, how would it introduce itself?We work with you to build the best digital handshake.

Context Who Circumstance Needs Diverse

MessagingCalls ToAction

SequentialCreativesRelevanceResponsive

Design

VIDEOMOBILEDISPLAYSOCIALSEM

Social Media& Digital InventorySocial Channels | Expert Integration

Strategy | Adjustments

RECONCILEPLANBUY

ANALYZETRAFFICORDER

Media Planning & BuyingSTRATEGY

If you’re building something worth sharing,we get it in front of the right people.

TRAFFIC

Tagging: Managing the ad campaign associated with end goals and optimizing the placements therein with appropriate pieces of creative.

ANALYZE

MMeasuring: Success of a campaign is measured holistically, as well as on a more granular level that takes a campaign’s micro aspects into account

PPerformance: Both specific creative and the holistic campaign view are tracked in conjunction with pacing to measure how budget is being spent (relative to time within a campaign's flight).

RECONCILE

DeliDelivery: Data and other financials, including media spend budgeting, are compared to refine strategies and reconcile discrepancies.

PLAN

Audience: Research by medium.

Spend Optimization: To achieve end goals at minimum price point.

BUY

IInventory: Analyzing the performance rate at which purchasing inventory has been solidified through direct integration with a publisher’s ad server.

BuBuys: Creating strategic models to manage budgets and facilitating media spends through the publisher via real time bidding and bidding processes.

ORDER

EExecution: Placements are pushed to the target market audience and processed using the planned billings for a campaign.

Media Planning & Buying Strategy

Demographic | Behavioral | Dayparting | Designated Market Area Product/Services-related | Retargeting | Hyper-targeting | Geo-targeting

Real time databases and media spends

A/B testing and burn pixels to measure

performance and success

Appropriatefrequency of ads

Relevant targetingacross media

We target across digital channels using highly refined strategies and tactics that are informed by brand objectives and goals. Our approach to creating brand value includes analyzing and revising targeting strategy to increase engagement and conversion rates within target market audiences.

IInventory targeting (ads on sites that offer a specific type of content or are visited frequently by individuals within a particular demographic)

User targeting (ads directly to individuals who have exhibited a particular behavior or interest)

Targeting

Creative Level of Performance

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Placement Level of Performance

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Publisher/Supplier Level of Performance

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CampaignCampaign-wide Level of Performance

We optimize campaigns and leverage data and performance metrics to inform our strategies and increase the impact of individual ads. Our optimization strategies are put into play pre-flight and continue during a campaign through to its completion. We evaluate an ad’s past performance and future forecasting based on a number of factors in the optimization process that are grounded in costs, click-through-rates, and coconversions.

Optimization

Branding | Marketing | Creative Content | Digital InventoryMedia Planning & Buying | Analytics

We can handlewhat you need.

You name it, we accomplish it by identifying outlier demographics and strategies.

AMDCMB

discover@socialoutlier.com