Rebranding and LaunchingAbsolute Radio

Adam BowieHead of Strategy & Planning

December 2008

Photo: Oberazzi

Virgin Radio

• 15 years old

• 36 year old brand

• Largest under 45 commercial station

Virgin Radio

• Purchased by Times of India in June 2008

Bennett Coleman & Co Ltd

Onegoldensquare.com

Telling VIPs First

VIPs

Pre-launch ‘Crossfade’

• 10 ‘pillars’

• More live

sessions

• No repeat

workday

• Full versions

• Expanded

playlist

Photo: ebotunes

Podcast Interview with VIP

Find the Virgin

Playlist

Playlist Meetings

Digital Fun

Rock Off

Absolute Radio

Adam Bowieadam.bowie@absoluteradio.co.uk

020 7432 3339

www.onegoldensquare.com

www.adambowie.com