Post on 20-May-2020
transcript
Accelerate your Azure Hybrid Cloud Business with HPE
Ken Won, HPE Director, Cloud Product Marketing
Mega trend: Customers are increasingly buying cloud services from external service providers
2Source: Cloud Market Model by HPE Market & Competitive Intelligence team, August 2016with data sources from Synergy Research Group, Gartner and 451 Research
WW Total Cloud Spending ($B)
Speed of deployment
Financial flexibility with OPEX model
Access to latest technologies
Staff and skill set augmentation
3-yr CAGR
3-yr CAGR
$249
$175Build own cloud:
Consume from third party:
$187
$155
$144
$136
$114
$117
Growing market opportunity for service providers$129B market by 2020, 16.6% CAGR
Infrastructure as a Service (21% CAGR)
Managed Hosting(18% CAGR)
Shared Hosting(10% CAGR)
Dedicated Hosting(5% CAGR)
Managed Infrastructure and Public Cloud MarketSource: 451 Research’s Market Monitor: Cloud Computing, Q2 2016
Azure Hybrid Cloud ServicesIncrease wallet share with steady stream of innovative services powered by HPE
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Add services to increase wallet share
Tota
l Rev
enu
e
IaaS Resell Azure
+ Back-up Archiving
+ Disaster Recovery
+ App Migration Optimization
+ Mobile Access
+ PaaS for Cloud Apps
Mobile, IoT, Analytics
+ Web Apps
+ Hybrid Apps
+ SaaS Apps
Hybrid Management
Services
Traditional App Services Cloud App Services
Including Azure Marketplace
Including Azure Marketplace
Significant interest in cloud interoperability
The Majority of Enterprises Now Configure Cloud InteroperabilitySource: 451 Research’s Market Monitor: Cloud Computing, Q2 2016
0
10
20
30
40
50
60
70
80%
Res
po
nd
ents
Hosted private cloud with public cloud
On-premises private cloud with public cloud
On-premises private cloud with hosted private cloud
120,000
>85%of Fortune 500 use Microsoft® Cloud
Businesses are quickly adopting Microsoft Azure ®
715 million 120 billion
150 billion
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Typical applications for Azure hybrid cloud
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Modern app developmentDeploy apps to private or public cloud using the same code
SecurityDeploy Azure services in local data center
ComplianceMeet regulatory requirements
Connect applicationsProvide connectivity for disconnected apps
PerformanceSupport high performance analytics, large data and low latency apps
Data sovereigntyStore data within country borders
HPE is ready to help build your hybrid cloud business5 ways HPE makes Azure hybrid cloud easier
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Choose HPE to be your Azure Stack partner. HPE can maximize your speed to market – and help you to be first to market !
HPE Azure Stack solution based on the world’s most popular server: ProLiant DL380
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HPE can help you at different phases of cloud business maturity.
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Pay for what you use with HPE Flexible Capacity.
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We help you GTM with co-marketing, funds & dual sales compensation
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Making it simple -- HPE can resell Azure to partners.
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HPE ProLiant for Microsoft Azure Stack solutionPre-validated, factory-integrated, and optimized for Microsoft Azure Stack
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Maximize AgilityDeliver managed Azure services
Deliver Robust ServicesDeliver reliable, secure, compliant services
Simplify OperationsManagement and support for Azure cloud services
• Based on world’s best selling server, HPE ProLiant DL380
• Scalable from 4 nodes
• Configurable processor, memory and storage
• Integrated networking
• Integrated infrastructure monitoring/management
• Built and tested in HPE factory
Maximize Agility with Managed Azure Stack services
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Standard or pay-as-you-go pricing• CapEx or OpEx budget
• Match cost to usage
Configurable hardware• Processor (12-22 cores/server)
• Memory (256GB – 768GB/processor)
• Storage (1.2TB or 6TB drives)
• Servers (single node scaling)
Consistent development environment• Provide your customers common dev tools
• Allow your customers to deploy applications on-premises Azure Stack or Azure public cloud
Application portability• Enable your customers to
move apps between Azure Stack and Azure public cloud
For your customers
For you
Deliver robust managed cloud servicesDeliver reliable, secure, compliant services
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Integrated system pre-built and testedHW built in HPE facility, SW installed and configured on site
Professional services for planning and implementationArchitecture and integration expertise
Help your customers meet data sovereignty, compliance and performance requirements
Offer cloud services running in your local data centers
Robust quality and high performanceBuilt on world’s best selling server, HPE ProLiant DL380
Simplify your operations management and supportManagement and support for your Azure cloud services
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Global, enterprise-class support
Remote monitoring and management.1
Single vendor support2
Notes-1) Requires Datacenter Care - OSS2) Requires HPE to be CSP of record
HPE Flexible Capacity for Microsoft Azure StackLower cost, elastic capacity, enterprise support, for hybrid IT
– Pay only for what you use1
– Aligns costs with usage monthly via advanced metering– No upfront payment requirements– Save the costs of overprovisioning
– Infrastructure capacity that never runs out – Scalable – add capacity in minutes, not months– Avoid long procurement cycles– Manage capacity jointly with account team
– Applies to servers, software-defined and traditional storage, networks, converged, and software– HPE and multivendor support – Hybrid-ready with certain Microsoft Azure services– Will support HPE Proliant for Microsoft Azure Stack
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Decrease Capacity
Pay only forwhat you use1
Increase Capacity
Requested capacity
Local Buffer
Business application
1 Subject to a minimum commitment for hardware and software
Reduced TCO by 30% by eliminating over-provisioningFlexible Capacity Program: $1B+ in contract value
HPE Flexible Capacity Program: How it worksScalable, consumption model that aligns cash flows and reduces hardware cost
• Reduce cost of over provisioning hardware
• Maintain a safe buffer of capacity on premises
• Monitor actual metered usage
• Replenish as needed: “Capacity Ahead of Demand”
• Pay only for actual capacity used, not deployed
• Shared risk as HPE handles capacity planning and procurement
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YEAR 1 YEAR 2 YEAR 3
Customer commitment (typically 80%)
Capacity used
Purchased equipment
Capacity installedCost savings
HPE Data Center Care - Operational Support ServicesOut-tasking and monitoring
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experience– One partner for operations and
support
– One integrated relationship
One – One governance and process framework
– One management tool box
On-premises – Azure Stack
– Remote monitoring and management for heterogeneous IT
– Out-tasking of routine work for IT operations
– Frees up IT resources for more productive work
Off-premises – Azure
– Manage Azure services—for example: use VM management to provision, delete, resize, monitor, and troubleshoot VMs in Azure
– Governance integrated with your account support team
* Available Q4
HPE Workshop/POC for Azure StackEvaluate Single-Node now – or – Proliant for Azure Stack at GA
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Advisory Workshop
Multi-day working session Modular workshop for defining your Microsoft Azure initiative
Accelerating stakeholder effort Addressing many of the common challenges associated with moving to Microsoft Azure
Facilitated advisory sessionsProviding insight, guidance, and recommendations for next-steps
POC with Azure StackPlan, build and configure a test use case - including: DBaaS, SQL IaaS, Multi-tier PaaS, or Dev/Test
HPE Services to help Service Providers
• Advisory Services : Understanding business goals and helping you deliver business driven transformational services
• Help design new services leveraging Azure and Azure Stack best practices
• Integration services with new and existing applications
• Expertise in key areas including Big Data, DevOps, CI/CD, Containers, IoT, BCDR and Management and Operations
• Full lifecycle support including integration, support and operations to reduce TCO
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We help you GTM with co-marketing, funds & dual sales credit Partner Ready extend sales reach with collaborative sales & marketing effort
Partner Ready for Service Provider (PRSP) GTM features:
– Dual compensation program for direct and indirect sales
– No channel conflict
– Collaborative selling with HPE Sales
– Joint account planning
– Joint marketing and lead generation activities
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HPE Sales earn dual credit
Customers transform to hybrid
environment
PRSP partners extend sales reach
HPE customer
HPE sales HPE PRSP partner
Making it Simple – HPE Can Resell Azure to PartnersAs a 2-Tier CSP, HPE provides you faster time to market for Azure Stack
This means you do not have to make big investments to join Microsoft CSP – specifically:
– Doing billing integration with Azure
– Setting up your own Azure help desk
– Setting up end customer Azure onboarding
Key benefit
– You own customer relationship management
– More time and resources to focus on delivering value-added services
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1-TierDirect reseller of Microsoft
Azure
2-TierIndirect reseller
of Microsoft Azure
This means you provide:
– Direct Billing
– Provision & Manage Subscriptions
– Level 1 Support
This means you resell Azure thru HPE and HPE provides
– Direct Billing
– Provision & Manage Subscriptions
– Level 1 Support
HPE Microsoft Azure Stack Innovation CentersBring your customers to meet HPE and Microsoft experts
• Accelerate business and technical planning
• Implement a Proof-of-Concept
• Access the latest Azure Stack software and HPE hardware
• Meet with experts
• Locations:
oMicrosoft Technology Center inRedmond, Washington USA
o HPE Solution Center in Geneva, Switzerland
o Remote access, Mobile units
Business planning workshop
Multi-node testing
Proof of Concept
Azure Stack Deployments
Hackathon solution dev
OEM Integrated Systems
Schedule an appointment, today!
Innovation drives increased pipeline
• Enable hybrid cloud for customers. With the right mix of private cloud in the client’s or Daisy’s datacenters; high value Daisy cloud services; and Microsoft Azure Stack public cloud services.
• Accommodate customers' legacy architecture and meet data sovereignty requirements with an end-to-end hybrid cloud turnkey solution
• Increase profits due to the ability to offer customers more services
• Evolve business model from a traditional service provider to a managed services cloud broker with value-added services on top
• Multi-server Microsoft Azure Stack Proof of Concept Environment using Azure Stack single-node installation on HPE ProLiant and HPE FlexFabric.
• Installed at Daisy’s Customer Innovation Center, enabling customers to observe and experience the creation of a hybrid cloud environment for themselves.
Services and technology featured
• HPE ProLiant for Microsoft Azure Stack
• HPE FlexFabric Networking
• Ability to provide an end-to-end SLA across an entire hybrid solution with no other third-party components involved
• Ability to offer customers innovative value-added features in Microsoft Azure Stack marketplace that will quicken time to market
• Growing pipeline of committed customers that will require large scale multi-node configurations on HPE ProLiant for Microsoft Azure Stack systems at general availability
“We knew we were going to partner with HPE on Microsoft Azure Stack from the get-go, not
only for the technology, but also from a business and go-to-market perspective. We’ve got
demonstrable references of how our two businesses have worked together successfully in
the past and delivered value to our customers.”
— Mark Scaife, Director of Cloud Strategy, Daisy Group
Business Opportunity HPE Solution Outcome
Come join us at Microsoft Airlift eventDiscover how HPE makes it easy to deliver Azure Stack services
Order your Azure Stack solution
Take advantage of HPE’s special offers
Visit the HPE Microsoft Azure Stack Innovation Center
Learn best practices for deploying Azure Stack
Attend deep technical sessions
Discover the benefits of partnering with HPE
Choose HPE to be your Azure Stack partner
Thank you!
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