Post on 18-Jan-2015
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Technology Trends in
Africa: The Digital /
Mobile Revolution
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• Mobile in Africa
• Connectivity across the Region
• The growth of mCommerce
• The role of Mobility in CGS
• A mobility services framework to shape ICT strategy
Content
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Mobile in Africa
Source: GSMA, November 2013
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*GSM Coverage shown in Purple
Solid coverage in Africa while internet and smartphones availability is rather sporadic.
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The technology picture across Africa is diverse and allowance should be made for this variance
Diversity Across the Continent
Vs
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Rapid rate of Change in Several Geographies
• HD voice networks increased from
3 to 7 in the last 12 months
• 13.5% quarterly growth in mobile
broadband connections
• LTE penetration is growing rapidly
Mobile Versus Desktop Browsing in Nigeria
Source: StatCounter Global Stats, Nov 2013
Source: GSA Evolution to LTE report, Oct 2013
Source: GSMA, 2013
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The South African Example
• There is a small difference in penetration between $2 - $30 per day
• Mobile Phones are seen as a utility rather than luxury
• Penetration in urban areas up to double that of rural
• 12% Smartphone ownership (4% Africa)
Handset mix in Africa
Source: GSMA Wireless Intelligence, AMPS, GSMA-MDI Analysis
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Consumers are adopting mobile products and services across the continent
448 deployments across
- mHealth
- Mobile Learning & Education
- Smart Cities
- mAutomotive
Connected Living in Africa
Source: GSMA, mobiledevelopmentintelligence.com, 2013
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Social Media Spread
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mCommerce is still very fragmented throughout Africa - To date, traction in mobile payments in Nigeria remains very low and very few MPOs have achieved interoperability although there is some acceptance at some merchants
mCommerce in Africa – The Nigeria Example
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Mobility plays a role in many critical industry threats and opportunities
1. The Digital Consumer
2. Cash-strapped, gray & green in developed markets
3. Aspirational middle class in emerging markets
4. Fast, effective innovation
5. Demand sensing
6. Perfect store execution
7. Grow in emerging markets
8. Win in low growth markets
9. Improve process efficiency
10. Evolve operating models
11. Analytics—from descriptive to predictive
12. Collaboration
13. Attracting, growing, and retaining talent
14. Managing market risk
The New Consumer
Winning the War
in the Store
Shifting Competition
and Focus
Managing Uncertainty
Source: Euromonitor International, Mintel, Nielsen, Accenture Research
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Mobility can deliver meaningful bottom line results through revenue growth and productivity improvements
• More direct relationships with consumers
• Access to the consumer throughout the purchase and
consumption lifecycle.
• Inform business analysis with real time capture of data
• Deliver resources and information where and when needed
• Automate, streamline, speed up and increase the accuracy of in-
store execution and validation processes
• Improve sales efficiency and effectiveness
• Transform business processes with “mobile first” design and
thinking
• Improve asset utilization and up-time with mobile asset tracking
and monitoring
• Leverage skilled resources more widely
• Enable more flexible working conditions and reduce travel
• Improve employee satisfaction and reputation
The New Consumer
Winning the War
in the Store
Shifting Competition
and Focus
Managing Uncertainty
Source: Euromonitor International, Mintel, Nielsen, Accenture Research
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Consumer Goods & Services Challenges and Corresponding Mobility Opportunities