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March 2012
IN THIS EDITION
3 Greetings from ACE
4–6 Upcoming
Trainings & Events
7 Member Spotlight-
AR Single Parent
Scholarship Fund
8 Federal and State
Policy Updates
9 Financial Corner
10-11 Resources &
Other Links
12 Contact Us
2
Arkansas Coalition for Excellence: Helping
Nonprofits Help Arkansas
We are proud to work with you to achieve ACE’s
mission and vision together:
Mission: Strengthen Arkansas Nonprofits
Vision: A strong, vibrant, united and effective
nonprofit sector that is well positioned to
meet the diverse needs of all Arkansans.
Our Core Values: Best Practices; Inclusive;
Unity in Diversity; Connecting & Equipping;
Statewide Vision & Regional Approach
Cover Photo: Arkansas Capitol
Happy Spring!
3
GREETINGS FROM ACE
Dear ACE Members and Friends,
The Arkansas Coalition for Excellence (ACE) is excited to kickoff
spring with a workshop series designed to give you a checkup on
your organization’s efficiency. This workshop series is based on a
foundation of nonprofit best practices called the Arkansas Diamond Standards™ and is
designed to give you a set of guidelines to make sure your organization is running at its
“best.”
According to Wikipedia, a best practice is a method or technique that has consistently
shown results superior to those achieved with other means, and that is used as a
benchmark. In addition, a "best" practice can evolve to become better as improvements are
discovered. Best practice is considered by some as a business (or nonprofit) buzzword,
used to describe the process of developing and following a standard way of doing things
that multiple organizations can use.
With the leadership of Jim Harris and other founding ACE board members, the Arkansas
Diamond Standards™ were created so that Arkansas nonprofits could use these principles
and practices to guide their organizations to excellence in four areas: Mission, Money,
Management and Governance. All nonprofits have access to the Arkansas Diamond
Standards™ Workbook, Assessment Tools and a Basic Infrastructure Checklist on our
website at www.acenonprofit.org.
This spring, ACE will focus on these four areas separately in four regions of the state. We
hope you will take the time to check up on your organization and make sure you are
running at your best! Click here to access the Arkansas Diamond Standards™ tools and
look for more information about our workshop series in the Upcoming Trainings, Events &
Programs section of our newsletter. If you have questions about the Arkansas Diamond
Standards™ or other ACE benefits, please email me at eingram@acenonprofit.org or call
501.375.1223.
Thank you for your continued engagement with ACE. We look forward to seeing you this
spring!
Sincerely,
Emily
Emily C. Ingram
UPCOMING TRAININGS, EVENTS & PROGRAMS
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It’s Time for Your Checkup! Arkansas Diamond Standards™ Workshop Series:
Mission, Money, Management and Governance
In this series of workshops, use the Arkansas Diamond Standards ™ (nonprofit best practices) to
evaluate your organization’s programs, audit preparation, management practices and board
leadership in order to ensure your nonprofit is running at its most efficient.
Evaluating Your Impact (Mission) Springdale
Many people don't hold evaluation in much regard. In fact, most people only think of evaluation
as taking a snapshot of outcomes at the end of a program to prove to a funder that the program
worked. However,
evaluation can, and should, be used as an ongoing management and learning tool to improve an
organization's effectiveness. In this workshop, you will learn successful strategies for effective
program evaluation from an experienced group of nonprofit leaders.
Workshop led by: Maxie Carpenter, Director of Operations,
Samaritan Community Center; Candace Carey, CEO, American
Red Cross of Greater Arkansas; and Mike Gilbert, COO, The
Jones Center
Friday, April 13
9:00 a.m.-12:00 p.m.
The Jones Center
922 East Emma Avenue , Springdale
Click here for directions.
Evaluating Your Impact (Mission) Little Rock
Many people don’t hold evaluation in much regard. In fact, most
people only think of evaluation as taking a snapshot of
outcomes at the end of a program to prove to a funder that the
program worked. However, evaluation can, and should, be used
as an ongoing management and learning tool to improve an
organization’s effectiveness. In this workshop, you will hear
from a funder and nonprofit executive about the importance of effective program evaluation.
Workshop led by: Laura Duty, Program Officer, Carl B. and
Florence E. King Foundation and Diane LaFollette, COO,
Museum of Discovery
Tuesday, May 1
9:00 a.m. - 12:00 p.m.
Arkansas Studies Institute
401 President Clinton Avenue, Little Rock
Click here for directions.
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Preparing for Your Audit (Money) Little Rock
Audits are not fun, plain and simple. But with the right preparation you can relieve stress for both you and your
accountant. In this workshop, you will hear from a professional accountant on what it takes to make your audit
as painless as possible and some helpful tips from a nonprofit executive director who has mastered the audit
process.
Workshop led by: Jacob Wells, JPMS Cox, PLLC and Jamie Collins, Executive Director, Mission Outreach of
Northeast Arkansas
Tuesday, May 8
9:00 a.m. - 12:00 p.m.
Arkansas Studies Institute
401 President Clinton Avenue, Little Rock
Click here for directions.
Does Your Board Measure Up? (Governance) Hot Springs
Is your board on track to help your organization fulfill its mission? In this workshop, you will learn a step-by-step
method to evaluate your board’s strengths and weaknesses, and how to guide your board (and nonprofit) to
success. You will also hear from a panel of local funders and experienced board members on the roles and
responsibilities of nonprofit board members - and the importance of board leadership when it comes to carrying
out an organization’s strategic plan and creating overall sustainability for the organization.
Workshop led by: Cynthia VanWinkle, Circle Communications Network, LLC
Panel includes: Dorthy Morris- Morris Foundation
Melanie Masino Martin- Jane Howard Foundation
Ann Carrithers- Hot Springs Area Community Foundation
Thursday, May 10
1:00 p.m. - 4:00 p.m.
Hot Springs Transportation Depot
100 Broadway Terrace, Hot Springs
Click here for directions.
Successful Management: Keeping It Legal (Management) Jonesboro
Learning human resource law can be one of the most complicated aspects of running a nonprofit. In this
workshop, you will hear a general overview of issues employers need to be aware of and an update regarding
recent changes in employment law.
Workshop led by: Daniel L. Herrington, Friday, Eldredge & Clark LLP
Friday, May 11
9:00 a.m. - 11:00 a.m.
ASU Delta Studies Center
ASU Campus, International Building, Jonesboro
Click here for directions
All Workshops $35 ACE Members / $60 Nonmembers
Bring a board member or volunteer for FREE (one per paid registration)
Click here to reserve your seat online and mail your check to: Arkansas Coalition for Excellence, 200 River
Market Avenue, Suite 100, Little Rock, AR 72201
The Arkansas Diamond Standards Workshop Series™ is supported by:
Morris Foundation
Thank you to all of our new
and renewing members!
Youth Strategies, Springdale
4Sight Development, Hot
Springs
Senior Citizens Activities Today,
Inc., Little Rock
Cross County Historical Society,
Wynne
Williams and Anderson PLC,
Little Rock
American Foundation for Sui-
cide Prevention, Arkansas Chap-
ter, Little Rock NEW
CASA of Clark County, Arkadel-
phia
Youth Partners of Pine Bluff/
Jefferson County, Pine Bluff
Pat Lile, Little Rock (extended
membership to 2014)!
Family Service Agency, Little
Rock
PACES, Inc., Jonesboro
Sustainable Business Network
of Central Arkansas, Little Rock
Center on the Square, Searcy
Crittenden Regional Hospital
Foundation, West Memphis
Interested in becoming
an ACE Member? Call
or e-mail us at
501-375-1224 or rzimmermann@acenonprofit.org
to find out how ACE
can help strengthen
your organization.
The Summit: Where Volunteer, Philanthropy & Nonprofit
Leaders Meet
Thursday, April 26th and Friday, April 27th
Hosted by. the Arkansas Department of Human
Services- Division of Community and Nonprofit Support
In partnership with the Arkansas Coalition for Excellence and
the Arkansas Community Foundation
For more information click here
Making the Most of Social Networking Sites
Wednesday, May 23, 2012
ACE-Idealware Trainings
Presented by. Andrea Berry
How do social networking sites like Facebook, Twitter, and LinkedIn work? And how do you make
the most of the medium? We’ll talk through what these sites are, why they might be useful for your
organization, what’s worth doing, and how other organizations are using social networking sites.
By the end of the seminar, you will understand: • What social networking sites are, and how they
work • How these sites can help with typical nonprofit goals • At a high level, how you might use
Twitter, Facebook, and LinkedIn • What’s required – in terms of time, effort, and skill – to suc-
ceed with social networking sites • Best practices that can help you make the most of the sites •
Whether or not these sites are likely to make sense for you
Conducted by Andrea Berry, Idealware's Director of Partnerships and Learning, oversees Ideal-
ware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsor-
ship,
corporate and individual giving, grants management and online seminars.
Time: 10:00a.m.-11:30a.m.
Location: Webinar accessible online and by phone Cost: $30.00
Click here to register
MEETING SPACE
Know of a great and affordable meeting location? ACE is always looking for
space to host our workshops and would love any suggestions you might have.
Please e-mail Emily at eingram@acenonprofit.org.
Thank you!
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MEMBERSHIP
ACE MEMBER SPOTLIGHT:
Single Parent Scholarship of Arkansas
Thank you to all of our new
and renewing members!
Youth Strategies, Springdale
4Sight Development, Hot
Springs
Senior Citizens Activities Today,
Inc., Little Rock
Cross County Historical Society,
Wynne
Williams and Anderson PLC,
Little Rock
American Foundation for Sui-
cide Prevention, Arkansas Chap-
ter, Little Rock NEW
CASA of Clark County, Arkadel-
phia
Youth Partners of Pine Bluff/
Jefferson County, Pine Bluff
Pat Lile, Little Rock (extended
membership to 2014)!
Family Service Agency, Little
Rock
PACES, Inc., Jonesboro
Sustainable Business Network
of Central Arkansas, Little Rock
Center on the Square, Searcy
Crittenden Regional Hospital
Foundation, West Memphis
Interested in becoming
an ACE Member? Call
or e-mail us at
501-375-1224 or rzimmermann@acenonprofit.org
to find out how ACE
can help strengthen
your organization.
7
Twenty eight years ago this May, the first trickle of awards began to flow into a growing stream
of community scholarships aimed at helping single parents earn a college degree. In 1984,
Single Parent Scholarships were offered only in Benton and Washington Counties. The
amounts were modest, the people helped were a deserving and grateful few, but the planted
seeds of these scholarships would eventually sprout to envelop the entire state in what has
become a strong network of county-based Single Parent Scholarship Funds. In the year just
passed, 2,868 awards worth $1.8 million were distributed in all 75 counties and in Bowie
County, Texas (Texarkana area). The 2010 retention and graduation rate among awardees was
a remarkable 92%.
Vanessa Dolphin of Little Rock is a prime example of a single mother who set her sights on
entering a profession and was able to do so with the help of these scholarships. After
separating from the father of her baby boy, she began taking courses at UALR and working
part-time. Along with valuable scholarship help, Vanessa received a lot of strong emotional
backing and encouragement from the Board of Directors and staff of the Single Parent
Scholarship Fund of Pulaski County. She credits them with helping her to keep her eyes on the
prize of a Bachelor of Science in Accounting and Finance, which she earned in 1990. She
passed her CPA licensing examination in 2009 and is
now seasonal senior tax consultant with Frost
Accountants LLC and Windstream.
The Director of Arkansas Tech’s Continuing Education
Program is Lisa Cochran, who received Single Parent
Scholarships in Pope County from 1999 to 2001.
Initially interested in health information
management, she began working in the Continuing
Education Division as an administrative assistant and advanced to her current position in
August of 2007. She earned a Bachelor of Science at Arkansas Tech in Health Information
Management in 2001 and went on to earn a Master’s in College Student Personnel in 2011.
Lisa credits the Board of Directors of the Pope/Yell Counties’ Single Parent Scholarship Fund for
believing in her and infusing within her a sense of worth which she will now pass on to other
single parents through her approaching chairmanship of that very Board.
Vanessa and Lisa are but two of thousands of single mothers and fathers who have overcome
great odds to earn college diplomas and enter the job market as well- educated professionals.
In a state where only 37.6% of our public college and university undergraduates earn their
degrees, the remarkable success achieved by so many single parents in completing college is
worth examining. What are the factors at play here? A key element is the role of the
community in offering encouragement and support beyond financial aid. Each Single Parent
Scholarships Fund is operated by a volunteer board of directors dedicated to assisting its
awardees through friendship, mentoring relationships, resource information and the intangible
respect and recognition that accompany scholarship assistance. Many scholarship awardees
are quick to mention the importance of a team of cheerleaders who care deeply about them
and offer strong shoulders to lean on when times are tough. Having someone believe in them is
crucial.
Another reason why single mothers and fathers are able to earn their degrees is sheer
willpower. They are generally older, returning students who value this one good opportunity to
move from a life of poverty toward self-sufficiency and prosperity. They well know their children
are depending on them to carry through on the promise of creating a better life for their
families. The path to that life through higher education is a tough, demanding route, but well
worth it.
For more information about Single Parent Scholarships, visit the website of the Arkansas Single
Parent Scholarship Fund at www.aspsf.org or call (479) 927-1402.
PUBLIC POLICY AND ADVOCACY
8
House Budget Would Cut Spending, Reform Taxes
The House Budget Committee approved a budget that would cut spending more than previously agreed
by Congress and protect defense from scheduled cuts – actions that could shift burdens onto
nonprofits. Viewed largely as an election-year political statement by the Republican majority, the House
FY 2013 budget resolution is not expected to be approved by the full Congress due to strong
opposition from the Democratically-controlled Senate, which is expected to insist on spending caps
established in the Budget Control Act enacted last August. The House budget would reduce spending
by $5 trillion over ten years through spending cuts and entitlement reforms, including a modified
voluntary voucher program for Medicare-eligible seniors. The House measure also calls for simplifying
the tax code by decreasing the number of tax brackets to two, a 15 percent rate and 25 percent rate,
and repealing the adjusted minimum tax (AMT). The budget proposes spending more on defense than
sought by President Obama, and it ignores the $55 billion in automatic defense cuts required to occur
in January 2013 as part of the Budget Control Act.
OMB Hears Nonprofit Concerns on Federal Grantmaking Rules
The White House Office of Management and Budget is seeking
feedback from nonprofits on its Advance Notice of Proposed
Guidance that explores ways to reduce burdens on grant r
ecipients and government agencies and better coordinate and
streamline reporting requirements. On a call for nonprofit
organizations conducted March 16, the Office of Management
and Budget explained its proposals for reducing audit burdens,
modifying cost-reimbursement rules (including consideration of a
flat rate for indirect costs), and reforming administrative
requirements for federal grants. Concerns were raised during the
call about lack of corrective action in response to a
2010 Government Accountability Office report that highlighted the
confusion surrounding indirect cost recovery and the
practice by the states of keeping for themselves some of the
federal funds allocated for indirect costs. The National Council of
Nonprofits seeks input from nonprofit organizations about their
experiences in negotiating indirect cost rates and their indirect
cost recovery from governments at all levels. The deadline for
filing comments on the OMB recommendations has been
extended to April 30.
Senate to Consider Postal Reform
The Senate is scheduled to take up postal reform legislation that would close an $11 billion budget
deficit of the Postal Service, but would not alter nonprofit postal bulk rates as proposed in a House bill.
Sen. Barbara Mikulski (D-MD) and other Senators are expected to try to delay consideration of the bill
out of concerns over post office closures and other potential changes. Congress is under pressure to
pass an overhaul bill before a moratorium on closing postal facilities expires on May 15.
Supreme Court Considers Health Care Reform Law
For the first time since 1966 in Miranda v. Arizona, the U.S. Supreme Court will hear oral argument
over three days this week when it considers the constitutionality of the individual mandate among
other issues in the Patient Protection and Affordable Care Act. Published reports indicate that
nonprofits (especially 501(c)(4)s and (c)(6)s), as well as businesses, the states, and political parties,
will be lining up on both sides of this politically-charged issue before the Court rules this summer to
ensure that it is at the center of the presidential and congressional elections in November.
TAX UPDATES
Tax season is here! Make sure you stay informed of all tax laws,
and other IRS news.
Check out these recent updates
Tax Year 2011 990 Series Returns Now Available
Register for Upcoming Workshops for Small and
Medium-sized 501(c)(3)s
Payroll Tax Cut Extended: Revised Payroll Tax Form Now Avail-
able
EO's 2012 Summer Internship Application Deadline
Extended
Dirty Dozen Tax Scams for 2012
Disaster Relief Resources for Charities and Contributors
9
Arkansas Black Hall of Fame Foundation Grants
Each year the Arkansas Black Hall of Fame Foundation sponsors a special
grant program in partnership with Arkansas Community Foundation to
support programs that serve African-Americans and other minority
communities in Arkansas.
Projects must focus on:
Education,
Health and wellness,
Youth development,
Small business development/economic development
Who Can Apply? 501(c)(3) nonprofit organizations, hospitals, schools, government agencies and other
organizations with a clear charitable purpose are eligible to apply. All geographic areas of the state are
eligible.
Where Can I Get More Info? Check out the Arkansas Black Hall of Fame Foundation Grants page on the ARCF
website for details about this program. You'll be able to download and complete the PDF
application form between February 17 and April 15, 2012
Grants for Women’s Shelters in 50 States
The Mary Kay Foundation: Shelter Grant Program
The Mary Kay Foundation is committed to ending the epidemic of domestic violence by providing grants to
women's shelters throughout the United States. Each year, the Foundation’s Shelter Grant Program awards
grants of $20,000 to at least one domestic violence shelter in every state; remaining funds are distributed
based on state population. Applying organizations must offer immediate overnight housing to women and
children affected by domestic violence. The grants provided by the Foundation may be used for the
operating budget of the shelter, with the exception of staff travel. The application deadline is April 30,
2012. Visit the Foundation’s website to review the funding guidelines and download the application forms.
FINANCIAL CORNER
RESOURCES AND OTHER LINKS
NONPROFIT RISK MANAGEMENT TIP OF THE MONTH
Soft Power and Quiet Persistence
By Melanie Lockwood Herman
During a short trip to the University of Notre Dame this week I had an opportunity to visit the
impressive campus bookstore and pick up a copy of Susan Cain’s book, “Quiet: The Power of
Introverts in a World That Can’t Stop Talking.” I’ve been buried in the text ever since.
One of Cain’s premises is that where we fall on the introvert-extrovert
spectrum “influences our choice of friends and mates, and how we
make conversation, resolve differences, and show love.” She explains
that introversion is regarded by many in the business world as “a sec-
ond-class personality trait, somewhere between a disappointment
and a pathology,” and notes that fast-talking extroverts are generally
regarded as “more competent and likeable” than their slow-talking,
reflective counterparts.
In her chapter titled “Soft Power” Cain writes about “quiet persis-
tence” and “sustained attention”—qualities achieved by “restraining
one’s reactions to external stimuli.” While reading Cain’s book, I tried
to recall nonprofit leaders who exemplify “soft power” and the callings
cards of introversion. When I think about my experiences in the board room, one familiar
scenario comes to mind—the board meeting with a handful of talkative, dominant and
sometimes brilliant members. I enjoy being in the presence of charismatic leaders who are
eager to share their views on the subject at hand. I truly look forward to the give and take of a
lively board meeting.
But at a recent board meeting I noticed that a colleague across the table was unusually (or so
it seemed!) quiet during our deliberations. At the very end of the meeting, she very gently
proposed an approach to the issue we had been discussing that was nearly opposite to the
options that had previously been suggested. It made wonderful sense to the room full of
extroverts and it did not take us long to rally around her proposal. Now that I’ve learned a bit
more about introverts I can see that “soft power” and “quiet persistence” can be invaluable in
nonprofit governance. Although many board development committees focus on
finding dynamic recruits whose outgoing personalities will shine in the boardroom, perhaps
we should pay equal attention to the need for thoughtful, reflective, and yes, quiet, introverted
leaders, whose instincts, reserve and persistence will help our missions shine.
Melanie Lockwood Herman is Executive Director of the Nonprofit Risk Management Center.
She welcomes your ideas about any risk management topic, feedback on this article and
questions about the Center’s resources at Melanie@nonprofitrisk.org or (202) 785-3891.
The Center provides risk management tools and resources atwww.nonprofitrisk.org and
offers consulting assistance to organizations unwilling to leave their missions to chance.
10
IDEALWARE TIP OF THE MONTH
JOBS CENTER
Part Time Instructor, Red Cross
Traveling Sales and Maintenance Technician, Museum of Discovery
Field Director, Arkansas Hunger Relief Alliance
Executive Director, Arkansas Coalition for Excellence
Create a JOBTARGET account on our site to post your organization’s
open positions.
For a complete list of jobs click here.
11
You already know the value a good email campaign can bring to your nonprofit, whether it’s an eNewsletter,
action email or fundraising appeal, but how can you tell if your electronic communications are actually
having the impact you hoped for? Is the work you’re putting in worth the effort? Email metrics can help you
determine the effectiveness of your communications and fine tune them to improve their efficiency.
What data should you gather to help you track the success of your emails? Start with the core information
about the emails themselves, such as:
· Messages Sent. The number of outbound emails sent as part of a particular mailing.
· Messages Delivered. The number of sent emails actually delivered to recipients’ inboxes. If they’re not
delivered, that means they’ve “bounced.”
· Hard and Soft Bounces. A hard bounce is a permanently undeliverable email—for example, one sent
to an invalid email address (joesmith@yahoo.con) or an address that no longer exists. A soft bounce is an
email that’s only temporarily undeliverable—for example, to a recipient whose mailbox is full. Ideally, you
should track both.
· Unsubscribes. The number of individuals who unsubscribe from your list in response to each mailing
sent.
· Messages Opened. The number of recipients who open your email to read it. Due to the way open
rates are tracked and the rise of image-blocking software, this number will never be accurate, but can still
be useful.
· Click-Throughs. The number of times any recipient clicks on any trackable link within the email.
Ideally, each link should be counted only once, even if it is clicked multiple times.
What to know more?
Thank you for reading this month’s edition of our
newsletter. Questions or Comments? Contact us.
Emily Ingram,
Interim Director
eingram@acenonprofit.org
Rebecca Zimmermann
Membership & Communications
Coordinator, AmeriCorps VISTA
rzimmermann@acenonprofit.org
Located within the Charles A. Frueauff Foundation Offices
200 River Market Avenue, Suite 100
Little Rock, AR 72201
(501) 375-1223
www.acenonprofit.org