Email Campaign

Michele Hladik

9-20-11

Promote ACME Pros

Earn new clients

List of 1,000 potential clients

40% response rate

Primarily a video email campaign

Opening shot of videos mark links

Subject line should be

brief but captivating

Personal feeling language

Discount offer for first time

Measure by usage

73 % success rate

Allows customers to see for themselves

Humanizes testimonials

More captivating

Less effort for potential client

Flexibility in viewing

Shows services in action

Voice of president

o Detailing the

services provide

o Personally appealing

to the customer

Testimonials of Satisfied customers

Fade between speaker and clean office space

(“Janitorial Services,” n.d.) (“Janitorial Services,” n.d.)

Captivating subject line

Personal or friendly tone

Make the recipient feel “chosen”

Minimal body

o About the company

o What can be seen on video

o Call to act

o Discount offers

Appointment request link

(“Email Marketing…,” n.d.)

(“JC Email…,” 2002.)

20% discount for first time use

10% discount for second use

10% discount for referring a friend

The number of

appointment requests

The number of referrals

(“Add New…,” 2010.)

Videos will captivate

Language will invite

Discounts will entice

Strong return and

increase in clients

Add new appointment. (2010). Genbook. Retrieved September 20, 2011 from http://genbook.blogspot.com/2010/09/improved-

appointment-adding-and-moving.html

Email marketing business. (n.d.). Retrieved September 20, 2011 from http://promotedprofits.com/email-marketing-business

Hughs, A.M. (2011). Inbox breakdown. Chief Marketer, 3(3), 31. Retrieved from Business Source Complete database.

Janitorial services. (n.d.). Jamar Remodeling Inc. Retrieved September 20, 2011 from

http://www.jamarhouses.com/Remodeling/Cleaning/OfficeCleaners.html

JC email direct. (2002). Brothersoft. Retrieved September 20, 2011 from http://www.brothersoft.com/jc-email-direct-express-

27193.html

Larson, C.E., Czinkota, M.R., Ronkainen, I.A., Ingram, T.N., LaForge, R.W., Avila, R.A., Schwepker, C.H., & Williams, M.R.

(2008). Persuasive strategies: Influencing business and consumer decisions. (custom publish). Mason, Ohio: Cengage Learning.

Miller, R.K. and Washington K. (2011). Chapter 63: Email marketing. 354-357. Retrieved from Business Source Complete database.

Ramsey, R. B. (n.d.). Scenario five: Inquiry Campaign. Franklin University. Retrieved September 18, 2011 from

http://video.franklin.edu/Franklin/mktg/350/scenarioFour.html

Westlund, R. (2009). Best practices for email marketing. Media Week, 19(31), E2-E6. Retrieved from Business Source Complete

database.