DEPART OF MASS COMMUNICATION

BMC-7Resource Person: Ahmad

Sheikh

Presented By

Iqra Butt 10129 Momina Ghani 10124 Iqra Tariq 10126 Varda Butt 10128

JOURNALISM Journalism is the investigation and

reporting of events, issues and trends to a broad audience.

The activity or profession of writing for Newspapers or Magazines or of Broadcasting News on Radio or Television.

ACRONYMS

Acronyms are abbreviations formed from the initial components in a phrase or a word.

CROSS FADE

Cross fade is editing that makes a smooth transition between two files.

To show something exiting from the scene or other is inserting is cross fade.

This method creates a smooth transition, for a short period of time the listener hears both files playing simultaneously.

TALK BACK

Is a means of instantaneous communication between the MCR (Master Control Room) and Studio is Talk Back.

A system of communications links in a radio studio that enables directions to be given while a program is being produced.

DTH

Direct-to-Home broadcast

A digital signal transmitted directly from satellite, received through small dish at home or subscriber’s end.

FIX SPOT

1.The continuity of one

portion in every episode of some program is fix spot.

2. Commercial spot broadcast at fixed time

Example: HBL advertisement broadcast

before 8 O clock News

VOICER

Report which is based on reporter’s own voice

STAND UP

To give report at the actual location.

CROSS SCRIPT

When the voice over is different from the video is cross script.

It means reporter that reporting the news is

entirely different from the video displaying on your television ,there is no connection between them.

ACTUALITY

Recoded segment of any event or subject is called

actuality.

ADLIB

Spontaneous act of speaking

Unscripted material to be spoken

To improvise and deliver without preparation

FEED

Broadcasts sent by radio and TV

networks to local stations or by a local station or medium to the

headquarters office or other media. The origination

point is called the feed point.

SCHEDULE

A list of consecutive programs.

SPILL OVER

When frequency of one country crosses the border of other country then disturbance occur in transmition is spill over.

FILLER

.

DIARY

A list of broadcasted programmes in a record is Diary.

DATELINE

A dateline is a brief piece of text included in news articles that describes where and when the story occurred.

Example Women Entrepreneurship Development

Lahore

20-10-2011 

By Muhammad Ahmad sheikh (International Broadcaster/ Journalist.  Bureau chief Mediacom

EMBARGO:

To hold a story for specific time period is called embargo

TIMELINE:

Chronological order of a story is called timeline.

Deep Focus

: A technique in which objects very near the camera as well as those far away are in focus at the same time.

To focus the two persons and also focus their background deeply.

ab

Beat

A special area of journalism that a reporter always cover.

E.g. health, entertainment.