Post on 21-Jan-2017
transcript
Action Plan for Adding Value
Joe MatthewsInternet LibrarianOctober 16, 2016
Aims of the Workshop What is value? The Business Model concept Market segmentation Jobs to be done Customer focus Value proposition Completing the other components of the Business
Model Adding Value diamond – 5 Cs Create your Action Plan
What Is Value?Value = to be worth
What Is Adding Value?Adding Value = accomplished through the efforts of talented staff using processes to provide a service
Robert Taylor
Change More information directly to users (bypassing
libraries) User created content growing rapidly Skills to access, use and interact with information is
changing Value is being added by sharing, reuse and remixing Social nature of information – from pull to push Mobile devices are exploding Moving to just-in-time delivery of services Ways libraries provide value must change
The value of a item in a collection isn’t realized until a user connects with the item
and discovers something meaningful. Libraries should not be about building
collections, libraries build collections
for the sake of making connections.
Value Co-Creation
Business Model Concept
Key Questions
Logic Model
Business Model Canvas
Library Model Canvas
If libraries are operating at an organizational level&
people are operating at the network level
What is your library’s value proposition?
Value Proposition
Market Segmentation Demographics
Lifestyle
Frequency of library use
Benefit segmentation – Jobs-to-be-done
The Element
s of Value
Pyramid
Customer Focus Exercise
Reporting, Discussing
Innovate From the Customer Profile
Address more jobs Switch to a more important job Go beyond functional jobs Help more customers get a job done Get a job done incrementally better Help a customer get a job done radically
better
Value (Proposition) Map Exercise
Prioritize
Routine
Critical Huge
Small
Our _______________ help(s) ___________________ who
want to _______________ by __________________ and
__________________ unlike _________________ .
Service Customer segment
Jobs-to-be-done
Reducing pains
Increasing gains
Competing value proposition
New Value Proposition
Other Components
Reporting, Discussing
How Do We
Add Value?
Adding Value Diamond
Content
Context
Visualization
Cleveland Museum of Art Collection Wall
Connection
Getting in the Flow
Users in the life of the library
NowLibrary in the life of the user
Collaboration
CommunityLibrary as Platform
Physical Platform
Virtual Platform
Other Platforms
Create Your Action Plan
Who are your most important customers? What jobs is this segment trying to get
done? What are the customer pains and gains? What is your compelling value
proposition? What new service (or revised existing
service) would have real appeal? Test and revise!
Thanks
Joe AT JoeMatthews DOT Org