Post on 14-Jan-2015
description
transcript
Get | Manage | Build with Camp Like-A-
Lot
Getting Campers
The #FutureOfCamp is…
I think that the #FutureofCamp is very uncertain and we need to RADICALLY adjust the way we market camp if we want to exist in 10 years.
Travis Jon Allison, Camphacker.com
Getting Campers
Pre-Camp During-Camp Post-Camp
Getting Campers
Meet Debbie Director
a driven camp director who is passionate about making her summer camp a safe place for children to learn and grow through their experiences.
Meet Rick Registrar
a coffee-loving registrar who has many responsibilities. He is often overwhelmed and works long hours, but is dedicated to the camp and its mission.
Meet Betty Bookkeeper
a detailed and organized bookkeeper in charge of camp finances, yet compassionate and understanding if parents can’t pay on time. If a camper can’t afford camp or the budget is tight, she’ll find a way to make it happen!
Meet Cody Camper
an enthusiastic camper who is accident prone, allergic to peanuts, and is not used to being away from his parents for more than a weekend.
Meet Pat Parent
a very involved parent who frequently calls into camp and likes to “check in”. She may seem demanding, but it’s because she wants to make sure her child is safe and happy.
Pre-CampDebbie needs to fill week 4
Schwaggle Promote Your Camp Section Active.com listing
Every year Camp Like-A-Lot seems to fill every week of camp other than week 4. These empty spots make staffing and budgeting a nightmare.
Pat loves to tell everyone about EVERYTHING her family does. She has just registered Cody for camp and is ready to tell the world.
Pre-CampPat loves to share
Invite-A-Friend Social Media
Integration Buddy Requests
Although Camp Like-A-Lot can’t fill week 4 they have too many registrations for Week 1 and 2. They hate turning campers away.
Pre-CampRick needs a waitlist
Registration Waitlist Communication Center Coupon Codes
Debbie knows that camp is all about the experience. In order to capture the experience to share with others she has hired a professional photographer.
During-CampDebbie hired a photographer
eCamp Photo Service Communication Center Facebook
This year the campers have taken the long storied Camp Like-A-Lot camp song and turned it into a rap. The video of Cody rapping is going to go viral.
During-CampCody learns to rap
YouTube Camp Blog or LetsTalkCamp Text messaging
Ever year parents are invited to camp to see first hand all the fun and learning that goes on. Rick wants to take advantage of the excitement to get campers registered for next season.
During-CampRick loves parent day at camp
Communication Center Online Registration Coupon Codes
It’s the last day at Camp Like-A-Lot and although exhausted Debbie is sad to see them leave. Wanting to build on relationships established at camp, Debbie hopes to see Cody again next year.
Post-CampDebbie says good-bye to everyone
Online Registration(last day of camp)
Coupon Codes Deposits w/ Auto-Billing
Rick lives at camp during the off-season and has always enjoyed how beautiful it is in the winter and wants to share it with others by running a Winter Break Camp.
Post-CampRick lives at camp
Inquiry Forms Online Registration Schwaggle
Betty loves to see camp full but feels like they just can’t afford to keep discounting camp to get people there.
Post-CampBetty say’s “NO MORE DISCOUNTS!”
Active Advantage Payment Plans w/ Auto Bill Donation Form
Coming soon…
Active Instant Ads Active Affiliate Program Active Newsletters
Next…MANAGING YOUR CAMP!
Questions?