2010-2013

Securing NextGen m-Commerce

2010-2013

m-Commerce Is Growing

BUT…

2010-2013

$21Bn Online Fraud:• Growing at double the rate of e-Commerce

Industry Response Preventing Growth:• 3D Secure (Verified by Visa, MasterCard SecureCode)• PCI

Result: -• 9 out of 10 Mobile Shoppers Lost At Checkout

Security Measures Restricting m-Commerce

2010-2013

3D Secure Increases Abandonment

Extremely high mobile checkout abandonment – 90%Poor mobile conversion – 50% lower than online

2010-2013

SOLUTION:

2010-2013

m:Cypher® Increases Revenue

Enabling Technology for Mobile Payments Industry

Increase Revenue Through Your App• Reduce Abandonment• Increase Conversion

2010-2013

Simple and Safe User Experience (UX) – native, in-app checkout

Increases Mobile Revenue Reduces Fraud & Extends PCI Compliance to the mobile

m:Cypher® Enables One-Step Checkout

2010-2013

Reduce The Clicks!

Before:

After:

2010-2013

Mobile App

Mobile Web App

Mobile Web / Web

Retail• 3rd Party App Developers• In House App Developers• Digital Agencies• External Consultants

Financial Services• Acquirers• Banks• PSPs• Card Schemes

m:Cypher® Services• m:Commerce• Mobile Payments• Payment Mobility• Mobile Data Protection

Mobile Operators• MNOs• Aggregators• External Consultants

Target Territories:UK;Europe;US;

Target Markets:

m:Cypher® Applicability

2010-2013

Partners

2010-2013

Tony Burke Ray BreenCMO & Co-Founder CTO & Co-Founder

M +353 (0) 86 233 0811 M +353 (0) 87 280 6635E tony.burke@actusmobile.com E ray.breen@actusmobile.com

Actus Mobile SolutionsAtlas Court, IDA Business Park, Bray, Co. Wicklow, Ireland

T +353 (0)1 902 3263 (IRL) +44(0)203 368 3992 (UK) @actusms

www.actusmobile.com

Thank you

m:Cypher – Setting The Standard For Secure, Frictionless Mobile Commerce