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ADDRESSABLE TV. RIGHT HERE. RIGHT NOW.

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THE MULTISCREEN VIDEO & BRAND ADVERTISING PLATFORM

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2008

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180+ EMPLOYEES

OFFICES ACROSS

EUROPEMEXICO, BRAZIL, ARGENTINA

FOUNDED IN

AD IMPRESSIONS PER MONTH2,5BN+

PROPRIETARY PROGRAMMATIC VIDEO ADVERTISING TECHNOLOGY

CTV LINEAR TV

WEB/ MOBILE

+

OUR FOCUS: MULTISCREEN VIDEO ADVERTISING

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SMARTCLIP: YOUR INNOVATION TRAINER

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• 100%desktopinventoryVASTandVPAIDcompliant

• 100%PREROLLDESKTOP(+12MMUU,+130MMVIDEOIMPS)

• INTERACTIVEMOBILEVIDEOINAPP

• BIGGESTMOBILEAUDIWEBCRU(+10MMUU,+60MMVIDEOIMPS)

• SMARTTV

• PROPRIETARYSSPPLATFORMSMARTX(15integratedDSP’s)

• VIEWABILITY…

OUR SOLUTIONS

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THE SMARTCLIP BIG SCREEN PRODUCT OFFERING

ON SMART TV

PORTALS APPS ON

SMART TV PORTALS

SERVING IP DELIVERED ADS INTO

LINEAR TV CHANNELS

APPS IN BROADCAST VIA

OTT APPS

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ADDRESSABLE TV - DELIVER A SPECIFIC TV COMMERCIAL TO INDIVIDUAL DEVICE

TRADITIONAL TVONE-TO-MANY

ADDRESSABLE TV ONE-TO-ONE

HBBTV Hybrid Broadband Broadcast TV

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Hybrid Broadcast Broadband TV Seamless merge of Broadcast and Internet

elements on the TV

ALL SMART TV‘S CARRY HBBTV-STANDARD ENABLING ADDRESSABLE TV WITHIN THE BROADCAST

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MAJOR MANUFACTURERS SUPPORT HBBTV

MAJOR TV NETWORKS USE HBBTV

15 countries

EU-WIDESTANDARD

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2014 2017

ALREADY BY 2017 MORE THAN 60% OF EUROPEAN HOUSEHOLDS ARE EXPECTED TO OWN A CONNECTED SMART TV

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64%

20% > 90%

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MAJOR TV NETWORKS ALREADY USING HBBTV FOR ADVERTISING

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HBBTV: FULL IP DELIVERED LINEAR TV ADS BY SMARTCLIP

Beside traditional

TV channels the

EPG also lists

Online TV

channels –

independent of

CE-manufacturers

and with no need

for manual setting

BROADCAST CONTENT

DVB-S DVB-T DVB-C

ONLINE CONTENT

Application hosting Ad serving + Tracking

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PROOF OF CONCEPT: SPORT1, SMARTCLIP UND P&G

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SMARTCLIP ADDRESSABLE TV OFFERS DIFFERENT AD TYPES

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2016

OVERLAY AD

DATENSCHUTZ

SPLITSCREEN ADB

A

DATENSCHUTZ

FULL-SCREEN VIDEO AD

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MORE THAN 20 CAMPAIGS WITH MAJOR BRANDS HAVE ALREADY BEEN REALIZED

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REAL TIME VIEWING DATA: THE NEW CURRENCY FOR TV

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„thebeginningofabigindustrychange.......replacingthelow-repsonserate,highlyunpredictablesurveysanddiarieswithmassiveandpassivemeasurement“RobJayson,ChiefDataOfficerZenith

„ComScore...andRentrak,whichusesset-topboxdatatogaugetelevisionviewing,togethercreateamoreformidablecompetitortoNielsen,thereigningbehemothinaudiencemeasurementintheU.S.

„Theproliferationofchannelshassosignificantlyfragmentedthatlegacysamplemethologysimplycan´tkeepup“IrwinGotlieb,GlobalChairmanGroupM

ANALYTICS FOR BROADCASTERS AND ADVERTISERS

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ADDRESSABLE TV DATA - REAL-TIME -

▪ CAMPAIGN DATA, e.g. ▪ Available Ad Inventory ▪ Unique Households ▪ Delivery by region

▪ BROADCAST DATA, e.g. ▪ Viewing behaviour by

programme ▪ Number of unique

households and sessions ▪ Breakdown by minute

and region ▪ Retention time

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MAJOR TV NETWORKS ARE HEAVILY PUSHING FOR HBBTV AS BASIS FOR THEIR ADDRESSABLE TV ADVERTISING APPROACH

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WHAT ABOUT ITALY?

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THANK YOU, AND STAY TUNED!

10 /19 /15