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What is happening to the sales?

behavior is causing this sales trend? What

What mindset is causing this behavior?

mindset must we aim at changing? Whose

Target profile

IMRB HH Panel

TGI

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Marketing issue?

Who? Is not doing

the desired?

Why not? What? Saying

what will change it?

How? Should we

say it?

Where?

Mktng brief

TG

Problem

Strategy/Brief

Creative

Media

What are his/her anxieties/desires?

Insight

dope/Signbanking mica (1).pdf

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