Post on 02-Apr-2016
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We’re a strategic creative brand consultancy based in Cape Town.
We help companies connect with their audience. We have a fondness
for technology, but we also love a good old-fashioned story.
We act small and think big. The size of an agency is not what matters.
Rather it is the experience of the team working on the account that
makes the difference.
We’re in the business of ideas and believe that great ideas influence
behavior, create or manage perceptions, position your brand and
ultimately grow your business.
Great ideas stick.
WHO IS ADHESION?
• Identity Development, Positioning and Strategic Direction
• Strategic and Media Planning
• Digital marketing, SEO, SEM, Content, Social Media, WOM
• Interface/App Design and Development
• Print management, ABL and BTL production
• Data, Analytics, Research
• Exhibitions and in-store Design and Implementation
• Public Relations and Online Community Management
OUR SERVICES
We are currently rated as
a Level 4 Contributor to
B-BBEE – as provided for in
the Codes of Good Practice
gazetted by the DTI.
We are in the process of applying
for Level 3 accreditation.
BBBEE CREDENTIALS
As a full-service brand agency, it is our job to deliver results
that are real, measurable and memorable.
To us ‘BRAND simply means what your target audience and
customers think and feel about you.
Marketing is a battle of ideas and in some markets, brand is
the only differentiator. Brand equity is a balance sheet asset.
Getting our audience’s attention is easy; capturing their
imagination is hard. Influencing them to act is the holy grail.
OUR APPROACH
We are a collection of senior creatives and strategists who
understand complex route-to-market dynamics, customer
acquisition and retention strategies as well as reputation and
online relationship management.
Who have helped some of South Africa’s best known brands
break out of the clutter.
Brands who are desperate to find a difference, a unique
voice and position in the hearts and minds of their customers.
Our strength is our unique collaborative structure.
We work together as a single agency, mostly from the same
office, and on the same clients.
OUR STRUCTURE
We see ourselves as an extension of your Marketing Team.
Together we gather and synthesize customer and market insight
to inform our processes and conceptual thinking.
We consider the big picture. No product or service exists in a
vacuum and our work extends to all touch points and experiences
a customer might have with a brand to ensure that any interaction
both fits and builds upon the overall customer experience.
No matter what the ask, our dedication to the highest quality of
concept and craft remains constant, in both thinking and output.
OUR ROLE IN YOUR LIFE
Brian left TBWA Tequila
to become head of design
at Lowe Bull. He currently
designs communication
systems for clients in South
Africa, Europe, Mauritius and
Africa. His awards include:
1 Loerie Grand Prix,
1 Gold Loerie, Ads of the
Month, Ad of the Year,
4 One Show Bronzes,
1 One Show Merit, 2 Silver
Clio’s, 1 Bronze Clio,
1 Clio Shortlist, 1 Young
Guns Gold, 4 Cannes
Shortlist, 4 D&AD Shortlist
BRIAN BAINBRIDGEDESIGN
Marcia has a BComm PPE
[Politics, Philosophy &
Economics] and a Post
Graduate Diploma in
Marketing, both from UCT.
She has worked in media
at top companies including
Media 24, Men’s Health
and Top Billing.
She specialises in Brand
and Marketing Strategy as
well as implementation.
She led the re-positioning
of RCS in 2011.
She’s a strategic thinker
with a hands-on approach
to implementation, and
has experience in both
client service and media.
MARCIA OWEN STRATEGIST
Claire Harrison hardly needs
introducing – she’s created
some of SA’s most iconic
advertising over the last two
decades, as her awards show:
4 Ads of the Year,
22 Ads of the Month,
9 Gold and 16 Silver
Loeries, 3 Loerie Grand
Prix, 3 London International
Awards including 2 Best of
Show, 1 Silver and 1 Gold
Eagle, 2 D&AD’s, 1 One
Show Award, 1 Bronze and
1 Silver Cannes awards,
3 New York Art Directors’
Awards, 5 New York Festival
Awards and 1 Apex Gold
Award.
CLAIRE HARRISONCOPYWRITER
Sean started his
advertising career at FCB to
work on the
Vodacom/Vodac brand.
In 1996 he joined
TBWA Hunt Lascaris
He’s worked on both retail
and corporate brands such as
Nando’s, SAA, Steers, Edgars,
BMW, Land Rover and MTN,
Wimpy, Debonairs, VW, Old
Mutual, Woolworths, St
Elmo’s and Momentum.
He’s won the following
industry accolades:
1 Loerie Grand Prix,
2 Gold Loerie, 8 Silvers D&AD
in book, Cannes Bronze, 2 Ads
of the Month, 1 Ad of the Year
SEAN VAN RENSBURGMANAGING DIRECTOR
WENDY MOORCROFT COPYWRITER
Rated the country’s top
copywriter by AdFocus,
Wendy spent eight years at
TBWA Hunt Lascaris, working
on all their major accounts,
including Standard Bank,
BMW, MTN, Nando’s, Nashua,
Woolworths, Nampak, Reach
For A Dream, UCB, Tiger
Brands and National Brands.
She has won more awards than
she can remember including:
2 Cannes Gold Lions and
one Silver, about 25 Loeries,
Loerie Grand Prix, Eagles,
Ad of the Month and Ad of
the Year, One Show, D&AD,
Art Directors Club and Clios.
ANDREW WHEELER DIGITAL STRATEGY
Andrew has a 4 year
Bachelor of Fine Arts degree
from UCT’s Michaelis School.
He started his digital career
in London as far back as 1994
– where he designed the
first ever Wimbledon website
for IBM. A regular recipient
of Yahoo and Netscape
Site of the Month, Andrew
has designed digital
experiences for clients
including MNet, Duro,
Adidas, 24.com, Deutsche
Bank and Standard
Chartered.
LEADERSHIP TEAM
Our creative team has won 6 Loerie Grand Prix,
32 Gold Loeries, 10 Creative Circle Ads of the Year,
30 Ads of the Month and an impressive list of statues
from all the major international award festivals.
CREATIVE EXCELLENCE
THE CHALLENGE
Swartland wanted us to position them as the first choice for
architects in the wooden fenestration market.
Our challenge was to convince architects and specifiers in a
price-driven, commodity mindset that Swartland was a premium
brand and therefor justified a premium price.
They needed a positioning statement that resonated both
internally and externally.
BRAND POSITIONING
• The company is family-owned, leadership has passed
from father to son for three generations
• Their raw material takes about 50 years to grow.
• It speaks of their commitment to the environment.
• It describes their attitude to relationships with their staff,
their suppliers and clients (builders merchants).
• It reflects their manufacturing capabilities, making
products that are durable.
• Leadership promise – leaders think long term.
Brand positioning statement: Think Long Term
Most brands in this cluttered, robust category use loud colours
and bold claims to get their customers’ attention.
So we re-positioned the brand to reflect a time when values
like craftsmanship and integrity were important.
This not only helped us stand out, it also communicates their
heritage and values.
Without having to say it.
BRAND POSITIONING
Duro approached us to re-brand the business.
Again, this meant evolving the logo, re-designing all their
collateral and re-looking their communication strategy.
The company is Duro Pressings, named after their core
production process of pressed steel.
Yet in the market they were commonly known as Duro.
Our solution was to drop the word ‘Pressings’, but kept the
ethos of the company by pressing the ‘P’ out of the ‘D’.
THE CHALLENGE
Lack of consistency in the past resulted in a fragmented brand.
It needed a golden thread.
Our solution was to create the Neotel light beam.
Light offers a number of positive associations and attributes
to the brand, making their offering tangible.
1. Speed of connection – there’s nothing faster than the speed of light.
2. New technology – shows an innovative alternative to old copper technology.
3. Increased brand recognition and awareness over time.
4. Consolidates the brand across all visual mediums.
THE CHALLENGE
TRADE CAMPAIGN – we used their staff as models – resulting in high awareness amongst their customers
Sachet of sunblock inserted into targeted publications inviting our audience to test drive the new 330 Cabriolet.