Post on 28-Nov-2014
transcript
ADITYA BIRLA MONEYSTUDY ON ONLINE AND OFFLINE SHARE
TRADING
Presented By: Shruti Bhattad USN No: 2BA09MBA30
Introduction • Aditya Birla Money Limited formerly known as Apollo Sindhoori
Capital Investments is a leading player in the broking space with
nearly 15 years of experience.
• It became a part of Aditya Birla Group in March 2009, when the
group acquired 76% of the company.
• The Company has a strong distribution network of over 800 own
branches and franchisee network, a large customer base in excess
of 1,80,000, a strong technology backbone and a range of products
delivered through a robust online and offline model.
• The Company boasts of immense talent pool and vertical
specialists which add to its positioning as a major player in this
segment.
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
Nature of Business CarriedADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
Objective Of The Study
To study the existing online & offline
share trading scenario with respect to
Aditya Birla Money.
To study the importance of IT in
investment.
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
DATA COLLECTION METHODOLOGY
In order to collect necessary data the following
methodology was adopted.
• PRIMARY DATA
• SECONDARY DATA
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
Research Design
• Exploratory Design
• Descriptive design
Research Methodology• I used survey method to collect primary data.
• Sample: we have chosen 50 people as our
respondents for our survey who represents the
population of Pune.
• Sample unit: Pune.
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
Findings
The research study found that people prefer to invest in
fixed return investment rather than in share .So from that it
could be predicted that through there are many fluctuation
in the share market but still people prefer to invest in it for
the long term gain purpose, so it is a positive signal for the
online trading.
The study found that Aditya Birla Money have 34 % market
share so it is market leader and Kotak Mahindra have 18%
market share so it is a follower and next to it is Reliance
Money 16%, ICICI & Share Khan 12% and then Religare 8%.
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
Conti..
The study found that rating of Online Trading by the respondent.
It clearly tells that 52% people agree to do Online Trading.
The study found that rating of Offline Trading by the respondent.
It clearly tells that 46% Disagree to do offline Trading.
The study found that 28% respondents prefer Online Trading
because it is Time Saving and 54% respondents prefer Offline
Trading because of Brokerage.
The study found that 70% respondent prefers more Technology
while doing investment.
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
Other Findings
• The study found that 35 respondents do trading online and
15 respondents do trading offline but professional people
prefer more online for trading than offline, and other people
prefer rare both online and offline for trading.
• The study found that 30% respondent think investing in
Stock Market is somewhat risky.
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
Suggestion
• The company has to make aggressive marketing so
that everyone is aware of the online share trading.
• Thus awareness gives the opportunity for the
acceptance of the online share trading.
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
Conclusion
• As per the survey of 50 samples size of the respondent
shows positive signals for the online trading.
• The respondents are much aware about the Trading and
Stock Market, so they are willing to purchase the
products in it.
• Finally from Aditya Birla Money the respondents are
looking for good quality services, reasonable price for
online share trading. By looking into all above factors
there is potential market for Aditya Birla Money in Pune.
ADITYA BIRLA MONEY
STUDY ON ONLINE AND OFFLINE SHARE TRADING
THANK YOU
Average Monthly Investment
Investment Frequency Percentage
Less than 10000 25 50%
10000-50000 15 30%
50000-100000 5 10%
More than 100000 5 10% 50%
30%
10%
10%
Average Monthly Investment Frequency
Less than 1000010000-5000050000-100000More than 100000
A Table showing distribution of respondent as per average monthly investment
Frequencies
Analysis:The above table shows that 50% respondents have investment
less than Rs.10000 and 30% respondents have their portfolio size between 10000 to 50000.Also 10% respondents have their portfolio size in between 50000-100000 or more than 100000.
Stock Broker You Prefer More
Company Frequency Percentage
Share Khan 6 12%
Religare 4 8%
Icici 6 12%
Kotak Mahindra 9 18%
Reliance Money 8 16%
Aditya Birla
Money
17 34%
A Table showing distribution level of respondent as per their Awareness level about the different corporate brokers providing the facilities of online share trading
Frequencies
12%
8%
12%
18%16%
34%
Stock Broker You Prefer More Frequency
Share KhanReligareIcici Kotak MahindraReliance MoneyAditya Birla Money
Analysis:From the graph it shows that people who are with the online
trading highly awareness with Aditya Birla Money and it is about 34% ,then next come the Kotak Mahindra 18%, Reliance Money about 16% and then comes with ICICI direct 12%, Share khan 12%, and Religare about 8% .
Rate Trading Online
Factors Frequency percentage
Strongly Agree 6 12%
Agree 26 52%
uncertain 7 14%
Disagree 6 12%
Strongly Disagree 5 10%
12%
52%
14%
12%
10%
Rate Trading Online Frequency
Strongly AgreeAgree uncertainDisagree Strongly Disagree
A Table shows the Respondent rating online trading option.
Rate Trading Offline
Factors Frequency percentage
Strongly Agree 5 10%
Agree 6 12%
uncertain 10 20%
Disagree 23 46%
Strongly
Disagree
6 12%
10%
12%
20%46%
12%
Rate Trading Offline Frequency
Strongly AgreeAgree uncertainDisagree Strongly Disagree
A Table shows the Respondent rating offline trading option.
Factor Influencing Online Trading
Factors Frequency Percentage
Time Saving 10 28%
Brokerage 1 3%
Price Flucating 7 20%
Flexibility 8 23%
Accessibility 9 26%
29%
3%
20%23%
26%
Factor Influencing Online Trading Frequency
Time SavingBrokeragePrice FlucationFlexibleAccessibility
Factor Influencing Offline Trading
Factors Frequency Percentage
Time Saving 2 13%
Brokerage 8 54%
Price Flucating 2 13%
Flexibility 1 7%
Accessibility 2 13%
13%
53%
13%
7%
13%
Factor Influencing Offline Trading Frequency
Time SavingBrokeragePrice FlucationFlexibleAccessibility
A Table shows the Factors influences to trade online and offline.
Technology is Helping
Respondent Frequency percentage
Yes 35 70%
No 15 30%
70%
30%
Technology is Helping Frequency
YesNo
Analysis:This pie chart shows that 74% respondent says ‘Yes’ and 26% respondent says ‘No’ and the technology helps for which respondents prefer more Online Trading service.
A Table showing distribution level of respondent as per the technology while doing investment.