Adopting Mobile Technologies Inside Your Dealership

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Adopting Mobile TechnologiesInside Your Dealership

• 23 years in retail

• 14 years of Web and software development

• 10 year marine industry veteran

– Marketing Director for 20+ location dealership

– Consultant to OEMs and Dealers since 2004

• Designed the marine industry’s first mobile app for on-

line inventory management

Evan Davis

A Typical Day

Heightened Customer Expectations

How can we do more with less?

• Examine what we do and why

• Work smarter = Be intentional

• New tools to help:

– Free us from our laptops and PC’s

– Multi-task

– Deliver superior service to

exceed heightened

customer expectations

How Mobile Fits In Your Dealership

• Sales and Sales Management

– Customer Relationship Management (CRM)

• On-line Inventory Management

– Add, edit, and distribute inventory on-line

• Service

– Remote access to service records

– Customer communications

2 Types of Mobile Technologies

• Native Apps

– Self-contained on the device

• Web Apps (Mobile-optimized interface)

– Accessed through the mobile Web browser

Native Apps

• Designed for specific device/operating system

– Google Android: 16+ device manufacturers (36%*)

– Apple iOS: iPhone/iPad (26%*)

– RIM: Blackberry (23%*)

• Superior performance

• Commonly support off-line use

* Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011

Web Apps

• Mobile-optimized Website

• Accessed through the device’s Web browser

• Compatible across Web-enabled devices

• Rely on Internet connectivity

• What types of devices need to be supported?

• Does it need to support working off-line?

• How critical is performance?

Selecting the Right Approach

Native App Web App

• Common device • Multiple devices

• On- and off-line use • On-line use only

• Performance is critical • Performance less critical

• Exceed heightened customer expectations

• Productivity and efficiency

• Freedom!

Mobile Benefits for Your Dealership

O: 813.498.1974 x10037

C: 704.526.9969

evan.davis@nukleus.com

Evan Davis

Adopting Mobile Technologies Inside Your Dealership

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