Post on 14-Jul-2015
transcript
INFUSIONI n s p i r a t i o n a l
Friday, 9th January 2015
Sara Pozzi Digital Account
Tw: @SpozziSara
In USA people spend up to 53 billion dollars for their pets.
+30% starting from 2007, a forecast of +7% in the next years
( W a l l S t r e e t , 2 0 1 3 )
And not only for food…!
( W a l l S t r e e t , 2 0 1 3 )
C l i c k h e r e o n l y i f y o u ’ r e a n a d u l t w w w . h o t d o l l f o r d o g . c o m /
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In advertising, pets have always been used to better communicate a message, and to make it cuter, funnier and easier to be understood.
Less easy is communicate TO pets.
Local pet shop promotion
A simple and low budget idea. You see the tongue, and, simply by pulling it, a leaflet comes out.
IAMS, London
In fact, pets will never understand ADV, and, on the other hand, their owners will never try pet products on themselves.
Wong Dong Food: HandMayo Draft FCB, Peru
The objective was to present a new line of dog food with full vitamins, so they looked for places where owners and their dogs spent a lot of time. They put a few dogs in those places, but they had tied up in their neck a human arm, to prove the power and strength of the new dog food.
Pet products companies always try to emphasize benefits that pets’ owner think are important.
Granata: Snack ball
To promote a healthy and active life for dogs… and new pet food. The only way to entertain pets is making them play.
Video https://www.youtube.com/watch?v=iQn5u9ymwf4
MRM/ Mc Cann, Germany
Pugedon: stray dog feeding machineTurkey
A way of getting people to recycle and feed stray animals at the same time. You put the drinks bottles in, and out comes a portion of food for stray dogs and cats.
The profit made from the recycled bottles covers the cost of the pet food, so the machine works economically, and it runs off solar power.
Video www.dailymail.co.uk/news/article-2730872/An-idea-s-dog-s-dinner-Company-creates-vending-machine-feeds-stray-animals-return-people-recycling-bottles.html
Society for Prevention of Cruelty to AnimalsNew Zealand
Firstly, people were invited to tune in to the Campbell Live television show to watch a dog driving a car for the first time on live TV. After viewing the performance, people were directed to the Auckland SPCA website or to their local SPCA location to learn more about the dogs available for adoption. Videos that showed the dogs learning how to “drive” generated buzz.
“Dogs this smart deserve a home”: the shelter’s whole stock of puppies was adopted within only a few weeks.
Video www.mdgadvertising.com/blog/driving-dogs-continue-to-drive-adoptions-in-new-zealand/
Granata: Snack checkAgenta, Germany
Check in! Snack out!
People enjoy getting something for free. Just check in the location of the billboard at foursquare and the dog food comes out of the dispenser automatically. With this idea it was easy to show dogs’ high appreciation for the GranataPet dog food to the owners. Hundreds of billboard visitors generate an additional demand of GranataPet at the local pet stores. And also post their logins on Facebook.
Video https://www.youtube.com/watch?v=t8dmjoqOOQo
Pet me
http://www.petme.it/
To easily find petsitters and owners that need one. Maybe the only really useful way to put something about the pets’ world on the web.
The Social Petwork
https://www.petpassion.tv/
A community and a blog for pet owners, where they can create a complete profile of their beloved furry friend.
Petpassion.tv
powered by Purina
thank you
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