Post on 22-Nov-2014
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Ads:annoyance?engagement?ex0nc0on?
@eamonncarey@mhpc
Before we start -‐ some reality
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How much does a user cost?
3Source -‐ Fiksu indexes
eCPM rates are catastrophically low
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In-‐app ads
5Source -‐ PlacePlay
Why?
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For example...
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BeNer?
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But wait there’s more...
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The elephant in the room
11source: trademob
The element of fraud
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The annoyance factor
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Gah!
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The future
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The compe00on
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Their ethos
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How are they making money?
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Have we reached peak adver0sing?
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What???
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78% -‐> 0.02%
Not yet...
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People don’t hate ads. They hate bad ads
The best ads are ones that don’t feel like ads
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More na0ve formats
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Partnerships
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More engaging ways to connect
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Sponsorship
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The future of adver0sing belongs to those who engage, not those who annoy.
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Thanks
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@eamonncareyeamonn.carey@mhpc.com