Post on 06-Mar-2016
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AdSurvey
Like TV commercials, online ads use motivating images and visuals to attract attention. Like
print, online ads try to engage consumer interest while consumers are reading. Like direct
response ads, online ads call for an immediate action - just click the image!
However a click doesn't necessarily reflect an ad's success and even if clicks and
conversions can be meaningful for direct-response advertisers, brand marketers find these
data insufficient. Your ad may be doing so much more for you than an average click-through
rate can measure and as there is no one-way to create a digital ad there should be more
than one-way to evaluate it.
Through years it has been market standard to copy-test creatives for offline campaigns i.e.
magazine ads and TV commercials. This has never been standard for digital advertising but
with the vast investments in digital advertising the need to have actionable target group
insights has become evident. Therefore Adform has partnered with research company
YouGov to exclusively launch AdSurvey.
sales@adform.com www.adform.com
AdSurvey provides advertisers with a competitive advantage in being able to
understand and improve individual digital advertising's executions - their
strengths and weaknesses - in the context of industry norms.
OnePAGER
Adform has partnered with
YouGov to offer an advanced
product providing advertisers
with clear and actionable results
that are priceless in deciding
which ads to run, which ads to
toss, and which ads to change.
AdSurvey brings a new evaluation
aspect to digital marketing campaigns
giving advertisers valuable and
actionable target group insights.
Through a seamless integration with
YouGov, AdSurvey present clients with
a detailed report describing how their
ads are performing compared to
industry benchmarks and where an ad
can be changed to improve
performance.