Opening Remarks

Iain McDonald, Executive Creative Director, Amnesia Razorfish

and ad:tech Chairman@eunmac

Keynote Presentation

Chris Erb, VP Brand Marketing, EA SPORTS

“Collaborations In A Digital World”

@chriserb

Chris Erb, VP Brand Marketing, EA SPORTS

“Collaborations In A Digital World”

Actionable Insights;1) Consumer value is critical in partnership and digital executions

2) Consumer content/experiences are king

3) Partner collaborations are powerful when executed together

@chriserb

“People As The Killer App; The Momentum Of Ideas And Collective

Sentiment”

David Redhill, Partner, Chief Marketing Officer, Deloitte

@dredhill

“How To Monetise, Measure And Quantify Mobile “

Jason Pelegrino, Industry Director, Google ANZ @pellers

Andrew Murrell, GM Channel, Marketing & Communications

@commbank

“How To Monetise, Measure And Quantify Mobile “

Actionable Insights;1. How do you engage multiple devices to get a value exchange and more access?

2. How do you effectively prepare for mobile prospects?3. What are the key metrics for measuring the success of a mobile campaign or

strategy?4. What is the most effective way of reaching unwired media end-users?

@pellers @commbank

Keynote Presentation Andy Lark, CMO and Online OfficerCommonwealth Bank of Australia

“MARKETING 2.0 - How The Lifestream And Technology Are Transforming Business And Society - And What It

Means For Marketers”

@kiwilark

Andy Lark, CMO and Online OfficerCommonwealth Bank of Australia

“MARKETING 2.0 - How The Lifestream And Technology Are Transforming Business And Society -

And What It Means For Marketers”

@kiwilark

“Unite And Compliment Your Platforms To Divide And Conquer Your Market”

Michael Padden, Head of Telstra Advertising Network, Telstra

@paddo

“Unite And Compliment Your Platforms To Divide And Conquer Your Market”

Actionable Insights;1. How can you effectively drive symbiosis between all of your platforms?

2. How can mobile devices support and enhance marketing strategy?3. Understanding the tablet eco-system

4. How should you weight your mobile spend Vs traditional online spend?

@paddo

“Display Advertising: What’s Now, What’s Next And Does It Still Work?”

Wout Van Damme, CEO, FunboxMarc Barnett, General Manager Microsoft Media Network and

Advertising Exchange, nineMSNDanny Bass, Chief Digital Officer, Group M

Roy de Souza, CEO, ZEDO Ad Solutions @roydesouza

“Display Advertising: What’s Now, What’s Next And Does It Still Work?”

Actionable insights;1) Every advertiser and agency should be playing with automated media

buying2) Advertisers should be trying new formats and reaching beyond the

standard ad-format.3) Utilise your own data to improve effectiveness of advertising

“What Are You Doing With All That Digital Data? How to earn a seat at the

Revenue Table”

Will Scully-Power, Managing Director, Datarati Pty Ltd@willscullypower

Siva Ganeshanandan, Director, Digital Marketing Suite, Adobe Systems, APAC

Julian Peterson, Sales & Marketing Director APAC, dianomi@JulianfPeterson

“What Are You Doing With All That Digital Data? How to earn a seat at the Revenue Table”

Actionable Insights;1.How to centralise your email, social, search, mobile, display and web data

into a centralised location2.How to develop revenue driven marketing metrics

3.How to use the testing insights from your digital data to help drive your marcomms strategy

4.How to use analytics as an predictive tool rather than a reactive tool

@willscullypower @JulianfPeterson