MAZDAFINAL DIGITAL STRATEGY

By Joe Varlesi

BIG IDEA• The big idea is to maintain the

success that Mazda has already created with their creative marketing campaign.

• My idea will include a cross country tour with a small group of promoters and salespeople that will visit different spots around the country and post their experience to social media and the website.

• Others will be able to post their experiences as well and it will become an interactive campaign to gain awareness. In essence, bringing “Driving Matters” to life with the help of Internet marketing and new media.

• Change of their entire marketing campaign and change of slogan to, “Driving Matters”. This campaign is designed to target a particular psychographic, referring to those who truly enjoy the art and experience of driving and have an emotional connection to their vehicle.

• This is opposite to the normal demographic targeting that most brands use when selecting a target audience.

TARGET AUDIENCE

• Simplicity • Color Scheme • Landing Page

WEBSITE

• Facebook• Using catchy pictures as

an advantage• Caution of older

generation

SOCIAL MEDIA

• Minimizing clutter • Avoid being annoying • Positive environment for

online shoppers• Interactive internet

marketing

INTERNET MARKETING

BLOG AND EMAIL

SHOW ME THE MONEY!• Increased

spending in the auto industry

• Stay competitive

• Quarterly goals

HOW WILL WE KNOW ITS WORKING?• Sales • More eyes the better• Clicks on different online platforms and social media • Timeframe for success

QUESTIONS?

THANK YOU!