Mateusz Paszkiewicz

New Media Specialist // Trainer & LecturerSnapchat Advertisement Consultant

I’m helping brands to use the potential of new media

Hey, thanks for your attention!Let’s discover more about advertisement on Snapchat

@matpaszkiewicz

e-mail: matpaszkiewicz@gmail.com

Photo: Paweł Tadejko

What is Snapchat?

Graphic: www. garyvaynerchuck.com

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There is more and more old people on the platform

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Teens are heavy users of Snapchat

Most important channel for US teens

And Snapchat users love to play with ads on this platform!

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Wait…

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How can you play with ads???

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By making them fun and useful

Look at this ->

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Advantages of Snapchat ads

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1. Ads are creative & fun2. People create content with your ad

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3. People share your ads with their friends (MyStory & direct messages)

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4. People talk about your ad5. Snapchat users share your ads

on other social channels

See examples - >

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Crazy, right? Okey, let’s go throughtypes of ads!

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National sponsored Lenses

- Lenses scan facial element of the user and add interactive animation (video & audio) – for example you can change into Taco

- People share your ads with friends on MyStory or direct messages

- Lenses can be active only 24h, but thanks to users (MyStory) it can be live even 48h

- It can be available for whole country (bought by brand)

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Sponsored Geofilters

- You can buy two options: national or local

- National are active for 24h

- Local Sponsored Geofilters are greate solution for retail locationsevents, conferences, festiwals, concerts, matches – large social places

- Costs of local sponsored geofilter depends on lenght & location you choose

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This two types of ads will spread on Snapchat organicly – people will share your brand through their friends

3V Snapchat ads ->>>

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3V Discover ads

- Pre-produced video ads are cut & put between Discover content

- Ads should be under 10 seconds in lengthVideo is full screen and vertically oriented for mobile

- "AD" slug appears in bottom right of screen

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3V Live ads

- Similar to 3V Discover ads, but slotted between Live stories

- Ads are recommended to be shorter (under 5 sec) to retain viewers

- Technical specs are the same as other 3V formats

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3V Ads between stories

- Same technical specs as other 3V ads

- Ad content is cut & put in between users' stories

- Users can skip through ads so ensure they're engaging

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Snapchat is alsoworking on theirnew ad features

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Marketers can take existing lists of email addresses and mobile device IDs and anonymously match their lists with Snapchat’spersonal database of consumer data.

eBay has been using Snap Audience Match with two of their seven campaigns since May and has seen measurable results with a positive return on investment. Snap Audience Match only works with Snap Ads, not lenses, or geofilters, for now.

Snap Audience Match

Source: www.marketingland.com

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This targeting mechanism operates similarly to Facebook Lookalike Audiences. Advertisers can target ads to consumers who share similar characteristics with the advertiser’s existing customers.

Lookalikes

Source: www.marketingland.com

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The third new targeting tool, allows brands to show ads to users who tend to watch videos related to the product or service they’re selling, such as gaming or sports content, based on categories.

Snapchat Lifestyle Categories

Source: www.marketingland.com

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Millennials and Generation Z are the BIG part of Snapchat user base

Photo: www.robertkatai.com

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Are you selling your product or service to this two groups?

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So why don’t you reach them with ads on Snapchat?

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Mateusz Paszkiewicz

New Media Specialist // Trainer & LecturerSnapchat Advertisement Consultant

Helping brands to use the potential of new media

I will be happy to help you reach your audience with Snapchat ads

Contact me on LinkedIn

e-mail: matpaszkiewicz@gmail.com

Photo: Paweł Tadejko