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Advertisement price list no. 28valid from 1/2016
Hülsebrockstraße 2– 8D-48165 Münsterwww.profi.de
Advertisement price list 2016
Anzeigenpreisliste Nr. 21Profile
Up-to date news:www.profi-mediacenter.de
Place of publication: 48165 Münster Average distribution during the 1st half of 2015: 76,023 copies
Development of circulation numbers (IVW)
Advertisement price list no. 28valid from 1/2016
Profileprofi is the magazine on agricultural machinery for professional applications.Every month profi publishes in-depth and relevant information for technically minded readers, focusing on detailed test reports on new and used equipment, DIY solutions, repair instructions, work-shop tips, and explanations of electronic systems as well as machi-ne servicing tips that save good money.profi always focuses on the practical side of farming. All tests and assessments are carried out in the field, from which we derive valuable tips for owners and operators. Our tests help readers to form an opinion, assist in making machinery buying decisions and provide them with arguments for their negotiations. Farm machinery and nothing else – that’s profi
Target groupsThe monthly circulation figure is more than 70,000. profi readers are• technically minded farmers who are willing and able to invest • larger-scale farmers who also take on contrac-ting work • large-scale contractors • farm machinery dealers and engineers
• farm machinery manufacturers and R&D departmentsThis readership makes profi the leading advertising medium in the agricultural machinery industry
Schleppertests . Praxistests . Fahrberichte . Tuning . Gebraucht . Praktiker-Urteile .
Praxistipps . Veredlungstechnik . Energie . Elektronik . Management . Hobby
MAGAZIN FÜR PROFESSIONELLE AGRARTECHNIK
www.profi.de
PLUSe-Magazin
Bremstrommeln
demontieren Seite 70
Erste Vorstellung:
Case IH Optum 300
9 -
20
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Valtra T174e
Active Seite 12
Praktisch
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Kverneland
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Up-to date news:www.profi-mediacenter.de Timetable 2016
Issue no. Publication date Closing date for Advertisement copy (Postal delivery date) advert orders deadline
1 16.12.2015 01.12.2015 07.12.2015
2 20.01.2016 05.01.2016 11.01.2016
3 17.02.2016 02.02.2016 08.02.2016
4 16.03.2016 01.03.2016 07.03.2016
5 20.04.2016 05.04.2016 11.04.2016
6 18.05.2016 29.04.2016 06.05.2016
7 15.06.2016 31.05.2016 06.06.2016
8 20.07.2016 05.07.2016 11.07.2016
9 17.08.2016 02.08.2016 08.08.2016
10 14.09.2016 30.08.2016 05.09.2016
11 19.10.2016 04.10.2016 10.10.2016
12 15.11.2016 28.10.2016 04.11.2016*Submission of print-ready files
Timetable 2016Publisher: Landwirtschaftsverlag GmbH Hülsebrockstraße 2– 8 D-48165 Münster
Tel: ++ 49 2501/801-0 Telefax: ++ 49 2501/801-85 60 www.profi.de anzeigen@profi.de
Management board: Hermann Bimberg (Spokesperson) Werner GehringTrade Media manager: Dr. Peter Wiggers Tel.: ++49 25 01/801-18 00 peter.wiggers@lv.de
Editor in chief: Manfred Neunaber Tel: ++ 49 25 01/8 01-0 manfred.neunaber@profi.de
Product manager: Reinhard Geissel Tel: ++49 2501/801-16 30 reinhard.geissel@lv.de
Advertising marketing specialist: Jonas Patzelt Tel: ++ 49 2501/801-17 90 jonas.patzelt@lv.de
Advertising enquiries: Rita Hardenberg Telefon: ++ 49 2501/801-16 90 rita.hardenberg@lv.de
Advertisement price list no. 28valid from 1/2016
Internet / Special Products: Stefan Ettmann Tel: ++49 2501/801-17 70 stefan.ettmann@lv.de
Special prints/ Test seals: Birgit Hüsing Tel: ++49 2501/801-69 61 birgit.huesing@lv.de
Advertising sales manager: Gabriele Wittkowski Tel: ++49 2501/801-17 00 gabriele.wittkowski@lv.de
Year: 28 Year 2016
Publication: monthly
Size of page: 297 mm high/210 mm wide
Type area: 270mm wide/190mm wide
Column width & no.a) Ad section
46 mm / 4 columnsb) Editorial section:
61 mm / 3 columns
Up-to date news:www.profi-mediacenter.de AAdvertisement prices and discounts
Format No. of columns Width x height Base price b/w gross 2c/3c euroscale 4c euroscale in mm in Euro in Euro in Euro1/1 Seite 4 190 x 270 6,723 8,404 10,757
3/4 Seite 4 190 x 200 5,424 6,768 8,664 3 142 x 270
2/3 Seite 4 190 x 178 4,821 6,016 7,701 2 125 x 270
1/2 Seite 4 190 x 133 3,616 4,512 5,776 2 94 x 270
1/3 Seite 4 190 x 88 2,893 3,610 4,621on editorial page 1 61 x 270
1/3 page 4 190 x 88 2,411 3,008 3,851
1/4 page 4 190 x 66 1,808 2,256 2,888 2 94 x 133 1 46 x 270
1/6 page 4 190 x 43 1,205 1,504 1,925 2 94 x 88
1/8 page 4 190 x 32 904 1,128 1,444 2 94 x 66 1 46 x 133
1/16 page 2 94 x 32 452 564 722 1 46 x 66
1/32 page 1 46 x 32 226 282 361
All prices Euroexcl. VAT VAT on small b/w advert prices can be charged at € 7.25 by mm.There is no extra charge for bleeds (all ads on editorial pages).Payment terms: Payment in advance and by direct debit receives 3% discount. Payment within in 14 days of receipt of invoice receives 2% discount. Payment within 30 days of receipt of invoice: full payment. VAT ID no. DE 126 042 224
DiscountsFor advertising within12 months
By insertion
3 ads 3% 6 ads 5% 9 ads 7% 12 ads 10% 18 ads 15% 24 ads 20%
By space
½ page 3% ½ page 5% 3 pages 10% 6 pages 15% 9 pages 17% 12 pages 20% 18 pages 22%
Classified ads(per mm per column)
Recruitment adsare not discountable
Base price b/w € 4.502c/3c euroscale € 5.634c euroscale € 7.20
Enquire about private ad rates.
Advertisement price list no. 28valid from 1/2016
Anzeigenpreisliste Nr. 18Special inserts, technical data, bleed sizes
Special inserts
Inserts: A sample of the insert has to be supplied before final acceptance of the order. Maximum 205 x 290 mm format. The closed edge must be parallel to the spine of the magazine. In-serts of up to 26 g are charged at €219 per ‰ (incl. shipping costs, excl. VAT. Please enquire about rates for higher weights and material thicknesses exceeding 3 mm.
Bound inserts Please enquire about bound inserts in the middle of the magazine. A sample of the insert has to be supplied before final acceptance of the order. Submit the material in untrimmed size and folded to 213 / 222 x 306 mm (incl. 6 m top bleed). Submit magazine circula-tion number plus 2% spoilage. Depending on magazine thickness, bleeds may vary by up to 3 mm from the magazine format.Prices for bound inserts: 4-page insert € 14,916 6-page insert: € 22,368 8-page insert: € 29,823
Tip-on inserts: Tip-ons (incl. CD ROMs) can be placed on full-page adverts. Tip-on postcards are charged € 125 per ‰ incl. shipping costs. Filled envelo-pes and flyers are available on request.
All prices excl. VAT Please enquire for further insertion products, the shipping address and dates. Inserts are not discountable
Technical data
Printing method: Cover: Sheet-fed offset; inside pages: Web-fed offset
Binding: Saddle stitched
Submission of material: by e-mail to: rita.hardenberg@lv.de
File formats: PDF to PDF/X-1a optimized for printing. Please vectorise fonts used in EPS files. Open files can be accepted only on enquiry. 4-colour images in 300 dpi resolution and Composite mode (CMYK).
Advertisement copies/proofs: Proofs must simulate ISO coated_v2. Wit-hout advertisement motive we shall accept no responsibility for the accuracy and proper printing quality of the advertisement. No claims shall be accepted if no proofs were submitted. Any costs which arise from extra layout work and image editing shall be charged extra.Production of colour adverts: All colours are based on Euroscale. Special colours are not available. Colours that do not simulate CMYK mode are automatically conver-ted to CMYK using ISOcoated_v2, which may lead to minor colour variations. No claims shall be accepted for such variations. The advert is printed to Fogra Media standards. Any tolerab-le variations in colour are down to technology and are within the Fogra ISO standard.
FormatsMagazine sizes plus 3 mm bleedin addition to trim size. The left and right bleed widths may vary up to 3 mm from magazine format depending on copy thickness. Advertisement formats and bleeds:
2/3 page hori-zontal 210 mm (w) and 195 mm (h) plus 3 mm bleed
2/3 page vertical 135 mm (w) and 297 mm (h) plus 3 mm bleed
Half page vertical 104 mm (w) and 297 mm (h) plus 3 mm bleed
Half page hori-zontal210 mm (w) and 148 mm (h) plus 3 mm bleed
1/3 page vertical 71 mm (w) and 297 mm (h) plus 3 mm bleed
1/3 page hori-zontal210 mm (w) and 103 mm (h) plus 3 mm bleed
Full page 210 mm (w) and 297 mm (h) plus 3 mm bleed
3/4 page hori-zontal 210 mm (w) and 222 mm (h) plus 3 mm bleed
Advertisement price list no. 28valid from 1/2016
profi eMagazine – the tablet editionprofi subscribers can now also enjoy reading the latest edition on their iPads or Tablet PCs.
The tablet version offers the same articles as the print version. In addition, it is packed with extra features such as video clips, photo galleries, audio files and 360° photos. Based on the Adobe DPS standard, the eMagazine uses state-of-the art technology.
Farm machinery and nothing else – multimedia on iPad and Tablet PC
The tablet edition is available for download one week before the printed version is published.
eMagazine
Advertising opportunitiesFull-page linking advert (up to about 2 MB). The tablet needs to be connected to the internet for the link to operate.
€800
Full-page advert featuring animations, photo galleries, video clips(up to about 10 MB). All data are embedded and downloaded simultaneously.
€1040
Discounts on the combined printed and tablet versi-ons Discount rates by insertion and space available for the printed copy also apply for your advertising in the eMagazine. eMagazine advertising is not discountable on advertising in the printed copies. We are pleased to answer your questions on advertising in the profi eMagazine and assist in the preparation of your media.
Contact Jonas Patzelt, E-Mail: jonas.patzelt@lv.de Tel.: +49 (0) 25 01/8 01-17 90
We are happy to provide a trial access for your iPad or Tablet PC at short notice.
Technical dataDocument format: 2048 x 1536 pixels (landscape)Colour space of all elements: sRGB (please generate both vector based and image files in RGB)Videos: max. width 1024 pixels, MP4, H 264 Codec, max. running time: 1 min for videos of more than 15 MB. We offer the option of uploading the videos via a web server where the data can be hosted by us or yourself. Please enquire about further details.Images: Min. resolution is 108 ppi; overlay photo material should be trimmed to the image section to save memory space. Non-interactive elements are trimmed automatically in Folio Builder.Max. Folio file size: 10–15 MBFonts: Customers are responsible for licensing their fonts used in their digital media.
Advertisement price list no. 28valid from 1/2016
eMagazine / seminars Up-to date news:www.profi-mediacenter.de
Sample advertisement
Generating DPS FoliosDesign your advert in Adobe InDesign (Verion 5.5 or higher). Then create a new Folio in Folio Builder and give it the following name: profi_copy number_campaign name. Add the open InDesign document as an article via Folio Builder.
Submit the cleared DPS Folios 1. Select a Folio from the Folio Builder panel.2. Click ‘Clear’ in the Folio Builder panel menu.3. Enter a subject and a brief message in ‘E-Mail Adresse anzeigen@profi.de’ and click ‘Clear’.Please clear only one Folio at a time. Resolution sizes are 2048 x 1536 pixels (iPad 4) and 1024 x 768 pixels (iPad 2) – no changes need to be made to the size of your proof which can still be 2048 x 1536 pixels. A different size of 1024 x 768 pixels needs to be selected only while generating the Folio.
profi - your seminar partner The profi seminars and presentations provide the perfect setting in which to present your company and products to your industry. Take the opportunity to attract attention, gain new customers and strengthen existing contacts.
As a partner and exhibitor you can
• insert your company or brand logo on the homepage or in our news-letters to attract attention in the run-up to the event.
• present your individual expertise at the event.
• promote your target group relationships at the events.
Give a fresh impetus to your market and meet your customers and other leaders in your industry. We will be pleased to offer personal advice.
Contact: Jonas Patzelt
Tel: 0 25 (0) 25 01/8 01-17 90
E-mail: jonas.patzelt@lv.de
Advertisement price list no. 28valid from 1/2016
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online
Combined print/online advertising discounts
Discount rates by insertion and space as offered for the printed copy also apply for your banner advertising. Online advertising is not discountable on advertising in the printed copies.
Discounts for display and newsletter advertising
50,000 AdImpressions 3 %
100,000 AdImpressions 5 %
200,000 AdImpressions 7 %
300,000 AdImpressions 10 %
500,000 AdImpressions 15 %
1 This price covers Cross Media campaigns and direct booking. Please enquire for further special formats including Native Advertising, Floor-Ad, etc. as well as Targeting options
Type of display ad
Format(Width x height in pixels) File size
Price per thousand hits1
Leaderboard 728 x 90 50 kB €30
Skyscraper 120 x 600, 160 x 600 50 kB €39
Hockeystick 728 x 90 + 160 x 600 100 kB €54
Medium Rectangle 300 x 250 50 kB €54
Video 300 x 25020 MB /
max. 5 Min.€60
Wallpaper 970 x 90 + 300 x 600 100 kB €90
Halfpage Ad 300 x 600 100 kB €45
Ad Bundle728 x 90 + 300 x 250
+ 160 x 600€40
Mobile m.profi.de 300 x 50 50 kB €55
1
2
3
3
4
6
21 +
52 +
31 2 ++
profi online display advertising price list 2016
Closing date for orders and advertisement copy deadline
Please send the finished files three days prior to publication to: stefan.ettmann@lv.de
Note the technical specifications as detailed at: www.profi-mediacenter.de/spezifikationen
Our General Terms of Online Advertising apply: www.profi-mediacenter.de/online-agb
Read breaking news from within the agri industry, plus in-depth and background information on the printed articles at profi.de. The site also hosts a highly frequented forum of technically minded users, of-fers advice, features a comprehensive archive of all copies published to date, and video clips of the profi driving impressions and practical tests. Make use of the wide range of innovative advertising opportu-nities that help to promote your product in multimedia format.
ContactDon’t hesitate to call and enquire on our advertising options: Stefan Ettmann, stefan.ettmann@lv.de, Tel.: ++49 (0) 25 01/8 01-1 770 We will be happy to provide you with a trial access to www.profi.de or a trial subscription to the profi newsletter.
Up-to date news:www.profi-mediacenter.de
Advertisement price list no. 28valid from 1/2016
profi Jahres-DVD 2014
• über 2 Stunden Videos der profi-Fahrberichte und -Praxistests
• alle profi-Ausgaben 2014 zum Lesen und Ausdrucken
INFO-
Programm
gemäß §14
JuSchG
www.profi.de
Advertising in the profi newsletterThe newsletter keeps profi readers up to date between two publication dates, giving breaking agricultural machinery news, events, workshop tips and much more.
Advertising opportunities(Fixed price per mailing)
www.profi-mediacenter.deThe profi media center is packed with information on
the wide range of advertising options available from our special products: www.profi-mediacenter.de
Publication date:: The 15th of each month +/- 3 days. Mailing list: 24,888 addresses Opening rate: 30 %, Stand: 07/2015
Up-to date news:www.profi-mediacenter.de
Type of advertising Format (width x height in pixels)
File size Price
Medium Rectangle 300 x 250 50 kB €600
Medium Rectangle 180 x 150 50 kB €360
Text display 300 characters – €360
Text display & image
300 characters 90 x 90
50 kB €600
Stand-alone newsletter
Send a ‘stand-alone’ newsletter to registered profi users. Titled with the profi logo, the newsletter contains purely customer content. All customer content is identified as advertisement.
€6,222
A
B
C
D
E
online
Average number of visits per month
1st quarter 2012 1st quarter 2013 1st quarter 2014 1st quarter 2015
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
140,386
155,458
138,973 141,667
Key statistics on profi.de use• 743,018 page views per mont• 38,291 registered users• 141,667 visits per month
D
E
A
B
Advertisement price list no. 28valid from 1/2016
family
Format Base price b/w gross (€)
2c/3c euroscalein Euros
4c euroscalein Euros
Full page 2,957 3,699 4,140
3/4 page 2,219 2,775 3,107
2/3 page 2,050 2,562 2,870
½ page 1,537 1,921 2,151
Mini page 1,658 2,074 2,323
1/3 page 1,026 1,282 1,435
1/4 page 768 961 1,076
1/6 page 533 666 744
1/8 page 399 499 558
1/16 page 200 251 278
1/32 page 100 125 141
profi – The professional Farm Machinery Magazine
CountriesUK, Australia, Canada, New Zealand, USA
Distribution 12,110 (ABC tested)
Contactwww.profi.comMark Brazier 00 44 (0)18 23/43 01 01 mbrazier@profi.com
Dealer10.3%
Farmers & Contractors35.7%
Contractor19.1%
54.8%
Farmer 50.9%
profi reader survey(more than one answer was possible)
Advertisement price list no. 28valid from 1/2016
Countries
Russia Turkey Estonia, Latvia Greece
Distribution
8,000 10,000 12,000 in each country 12,000
Contact
www.agroreport.ru/ Elena Yudina 00 7 (495)781-37-56 redactor@agroreport.ru
www.profitraktor.com Alican Apa 00 90 (0) 53 22 13 01 93 alican.apa@apayayincilik.com.tr
www.profilatvija.lv Karlis Auza 00371 67272224 karlis.auza@profilatvija.lv
www.agronews.gr Giannis Panagos 00 30 (0)2 10/3 23 29 05 info@agronews.gr
In addition, profi articles are reprinted in the following nine countries: Denmark, France, Italy, Japan, the Netherlands, Austria, Norway, Sweden
TESTID . SÕIDUPROOVID . KOGEMUSEDUus ja kasutatud tehnika . Haakeseadmed . Autod EESTI
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EESTIwww.pro� eesti.ee
Gazell Next – alla 15 000 euro maksev kergveok lk 94
Autod Kasutatud tehnika
Manitou MLT 735-120 teleskooplaadurid lk 50
New Holland kombainide lipulaev:CR10.90 lk 46
Proovisõit
lk 72
Pilla-palla maavaldused
lk 72
LENDERMÄE TALU:
TRAKTORU TESTI . PROFESIONĀLI . NEATKARĪGI . UNIKĀLIBraukšanas iespaidi . Lietota tehnika . Pieredze . Padomi . Auto
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ŽURNĀLS PAR LAUKSAIMNIECĪBAS TEHNIKU
JaunaisMitsubishi L200 88. lpp.
Auto tests
Pirmie iespaidi
John Deere 8500i/8600ipašgājējsmalcinātāji 40. lpp.
30. lpp.30. lpp.
Deutz-Fahr Agrotron 6 Cshift
Solis uz priekšu
Cena: EUR 4,50
Krone kombinētāspļaujmašīnas 67. lpp.
Praktiskais tests
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Fiyatı: 6 TL
TARIM MAKİNELERİ ve EKİPMANLARI DERGİSİTemmuz - Ağustos 2015 Sayı: 22 www.profitraktor.com.tr
sayfa16TESTİTraktör
MF 5613 Dyna-4 Dosya: Silaj makinesi
Hayvancılık ekipmanları Makine yönetimi
Mısır silajının uzmanları Sayfa 26
Hasatta yatırım tercihi Sayfa 44
Tek bir düğmeye basarak Sayfa 52
family
profi Russia profi Türkiye profi Baltics profi Greece
Advertisement price list no. 28valid from 1/2016
Product managerReinhard GeisselTel.: ++49 2501/80 1-16 30reinhard.geissel@lv.de
Advertising marketing specialistJonas PatzeltTel.: ++49 2501/80 1-17 90jonas.patzelt@lv.de
Advertising enquiriesRita HardenbergTel.: ++49 2501/8 01-16 90rita.hardenberg@lv.de
InternetStefan Ettmann Tel.: ++49 2501/8 01-17 70stefan.ettmann@lv.de
Silvia LangerTel.: ++49 2501/8 01-23 90silvia.langer@lv.de
Special prints / test sealsBirgit Hüsing Tel.: ++49 2501/8 01-69 61 birgit.huesing@lv.de
LV media reminder app
The app featues media data and reminds you of booked dates.
Ihre Mediaberater Up-to date news:
www.profi-mediacenter.de
General Terms of BusinessThe General Terms of Business apply to all order processing and can be obtained from the publisher or viewed at www.lv.de/agb.
Special Interest officeMedia specialistAgricultural office
Out
sid
e G
erm
any Great Britain, Ireland
Mark Brazier Tel.: 00 44 (0) 18 23 / 43 01 01
ScandinaviaMatthias Woort
Switzerland, Austria, ItalyErwin Bücherl/Eugen Bruder
The NetherlandsDick WolsinkBruggenweg 7NL 7004 JH DoetinchemPhone: ++31(0)3 15/29 81 26Mobile: ++31(0)6 12/35 95 14dick.wolsink@lv.de
France, SpainEugen BruderAm Ziegelacker 1874199 UntergruppenbachPhone: ++49/ 71 30/86 18Fax: ++49/ 71 30/93 81Mobile: ++49/ 1 71/7 17 70 89eugen.bruder@t-online.de
Reiner RichterSchloßgasse 371272 RenningenPhone: ++49/ 71 59/4 05 97 65Fax: ++49/ 71 59/4 05 97 64Mobile: ++49/ 1 51/12 52 41 46reiner.richter@lv.de
Sout
h Erwin BücherlErich-Stegmann-Weg 7 82041 OberhachingPhone: ++49/ 89/32 42 27 58Fax: ++49/ 89/32 42 27 59Erwin.Buecherl@gmx.de
Thorsten MeyerOberboihinger Str. 17 / 273230 Kirchheim (unter Teck)Phone: ++49/ 70 21/9 56 87 38 Fax: ++49/ 70 21/9 56 87 39Mobile: ++49/ 1 60/94 80 88 12thorsten.meyer@lv.de
Hartmut WendtKesselschmiedstr. 285354 FreisingPhone: ++49/ 81 61/8 85 29 50Fax: ++49/ 81 61/8 85 29 59hartmut.wendt@lv.de
Cen
tral Ulrich Sprenger
Laubornstraße 1056357 MiehlenPhone: ++49/ 67 72/96 91 43Fax: ++49/ 67 72/96 91 45Mobile: ++49/ 1 62/9 40 76 16sprenger@vb-sprenger.de
Yvonne Steinim Landwirtschaftsverlag GmbHHülsebrockstraße 2– 8 48165 Münster Phone: ++49/ 25 01/8 01-37 12Fax: ++49/ 25 01/8 01-37 19 yvonne.stein@lv.de
Mariola Wyciskim Landwirtschaftsverlag GmbHHülsebrockstraße 2– 848165 MünsterPhone: ++49/ 25 01/8 01-37 10Fax: ++49/ 25 01/8 01-37 19mariola.wycisk@lv.de
Frank Gloysteinim Landwirtschaftsverlag GmbHHülsebrockstraße 2– 848165 MünsterPhone: ++49/ 25 01/8 01-41 76Fax: ++49/ 25 01/8 01-37 19frank.gloystein@lv.de
Nor
th Henri SchwabeWindscheidstraße 26a04277 LeipzigPhone: ++49/ 3 41/3 38 33 16Fax: ++49/ 3 41/3 38 16 11henri.schwabe@lv.de
Matthias Woortim Landwirtschaftsverlag GmbHHülsebrockstraße 2– 8 48165 Münster Phone: ++49/ 25 01/8 01-37 09Fax: ++49/ 25 01/8 01-37 19 matthias.woort@lv.de
Advertisement price list no. 28valid from 1/2016