Advertising automation

transcript

Advertising Automation

Media buying is traditionally, a time consuming manual process.

Agency folks:Do you have traffic for a FMCG campaign?

Publishers / Ad networks:Yes I think we do, send me a IO

Even today, ad execs spend countless hours today

1. Setting up campaigns2. Viewing reports3. Optimizing campaigns4. Stopping when they’re not running meeting goals

Other boring processes during campaign runs

1. Email IOs2. Get them signed3. Start campaigns4. Inform via emails

But, this is changing rapidlyThanks to focus on advertising automation

1. Increases efficiency2. Improves ROI by reducing costs3. Allows ad agency execs to focus on more high value tasks3. Reduces friction in the advertising process

Advertising Automation

can be categorized into the following

Workflow Automation

Buying Automation

Workflow Automation

I need a response to this RFP

Here is an Insertion Order

Can I optimize the campaign based on specific conditions?

Workflow conversations that are being automated

IAB’s view on workflow automation

IAB envisions a holistic view to workflow automation covering all aspects of the process

Project “Tango” by Appnexus to automate interactions between buyers and sellers

Rubicon’s buyer cloud also features automated RFPs, Media planning process and more.

The industry is already moving towards enabling full workflow automation

Automated Buying

The method of buying media through an automated auction between the buyers and

sellers is called automated buying.

Automated Buying Types

Automated can be programmatic or non programmatic.

Programmatic often consists of:

Auction based buys using Real-time

Bidding

Machine Learning Optimization

Data Driven Optimization

using Machine Learning, Real-time bidding

$3.63 of media will be bought programmatically in 2013

I think the fair value for this impression is $2 CPM

I don’t want this user as this does not meet my audience criteria

I’d like to buy this at a flat price because this meets my targeting criteria

Buying conversations via automated buying

Buying Automation

Advertising Workflow Pain Points

And what we’re doing about it

Reduce Data is innovating in both directions

Workflow Automation

Buying Automation

if (no conversions)then

Stop Ad Campaign

Introducing Optimizer Workflow Automation Tool for Monitoring Campaign Performance

A simple ad optimization automation tool that allows advertisers to create rules for automatic tracking of

campaigns.

IFTTT style interface for ease and simplicity

Optimizer

Getting Started

Step 1: Create New Workflow

Step 2: Select Campaigns / Creatives

Step 3: Set Campaign Conditions

Step 4: Set Actions

Step 5: Monitor events through Activity screen

Stop Campaign if goals are not met

Increase Bid Price if bids are not being won

Swap creatives when the time is right

Participate in RTB Auction decisioning

With Optimizer, agency account execs can create rules to automate performance monitoring of campaigns

Account ExecRules Trigger when conditions are met

Automation Measurement tools Real-time Data driven algorithmic

optimization

Reduce Data delivers better ROI using

For More Information, Contact

Basic Plan:Contact Us For PricingAsif Ali

408-368-3404asif@reducedata.com

Skype: azifalixwww.reducedata.com

http://twitter.com/reducedata

Advertising automation

Marketing