Post on 27-Dec-2015
transcript
Advertising campaignsAdvertising campaigns
Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign
What is a campaign?What is a campaign?
A series of advertisement messages
Share a single idea and theme
Appears in different media across a specific time frame
Examples of media are:◦Print (newspaper,
magazine, flyers)◦Radio◦Television
commercial◦Press release◦Billboard/bus
Critical!Critical!
Part of making an advertising campaign is determining the THEME!!!◦It sets the tone for individual ads◦It connects the central message◦Usually developed with the intention of being
used for a substantial period◦Should reflect the goal of the product being
marketed
Lets take a lookLets take a lookWe’re going to look at an ad campaign for the latest iPhone
While we see their campaign, make note of the different mediums that they advertise and see if you can spot the theme and what connects them all.
Press ReleasePress Release
Look at the handout provided. Look for:◦Repeating words◦Organization◦Message◦Theme◦Diction◦Information given