Advertising Club of Westchester 2013 Big W winners

transcript

thanks to our sponsors

Abigail Kirsch

The Journal News

our master of ceremony

Shaun EliComedian

The Advertising Club of Westchester (ACW) is pleased to have Shaun Eli as tonight’s host.

judging criteria

Is the work unique?

Is the work motivating?

Does the work hold one’s interest?

Is the work memorable?

Is the selling idea clear?

Does the work flow logically?

thanks to our judges

Gabriel Alvarez-JacoboImagemme

David Ashendash design

Linda BohmBohm Marrazzo Photography

Craig BrownCraig Brown Design

Nancy FischerNCF Design

Jason Jewett13 designs

Kenneth L. LempitAustin Lawrence Group

Sandy Magluilo

SDMcreative

Don MorrisDon Morris Design

David RissGreyskye LLC

Daria Sullivan13 designs

the awards dinner agenda

• Silver & Bronze Awards will run throughout dinner• Gold Awards will be presented after dinner• Gold Awards can be picked up at the podium • Silver and Bronze at a table in back• Pick up all entries at end of night• Cathy Pinsky will photograph Gold winners

Magazine/Newspaper, Consumer/Trade: Single Ad

The Breton GroupWe Know How Valuable Your Property Is

The Breton Group

The Breton GroupWe'll Always Make Time For A Quickie

Basser Kaufman

Magazine/Newspaper, Consumer/Trade: Campaign

Thompson & BenderDr. Mom

White Plains Hospital

TFI Envision, lnc."Are You TechSmart" Meet the Techs Advertising

Standard Motor Products, Inc.

Television: Local Cable (:30 Or :60 Campaign)

ENT and Allergy Associates, LLPENTA Local TV Spots

ENT and Allergy Associates, LLP

Television: Local Cable (:30 Or :60 Campaign)

jodyandiane Creative CommunicationsLocal Cable Campaign

Hudson Valley Hospital

Video: Non-Broadcast Video

Jeff CadgeFund For Women & Girls

Fund For Women & Girls

Timeline VideoWickes Arborists

Wickes Arborists

Westchester Medical CenterWMC - Hybid OR Intro

Westchester Medical Center

Promotion And Collateral Material: Product Or Service Brochure

Media Etc. Inc.Vineyard Commons Brochure

Vineyard Commons

Promotion And Collateral Material: Sales Kit/Media Kit

The Byne GroupMediation Kit

Cluster Community Services

Promotion And Collateral Material: Catalog

Jill Singer Graphics2012 Power of the Purse

Girls Inc. Westchester

Promotion And Collateral Material: Package Design

TFI Envision, lnc.Bertolli Sauce "Light" Packaging - 2 SKUs - Alfredo, Garlic Alfredo

Unilever Foods

TFI Envision, lnc.Dove Mixed Product Holiday Carton Packaging - 3 SKUs - for 2012

Unilever Home & Personal Care USA

Promotion And Collateral Material: Trade Show Booth

Karen Morstad and AssociatesAtlas Energy Tradshow Displays

Atlas Energy

Promotion And Collateral Material: Point Of Purchase

TFI Envision, lnc.Dove Masterbrand Winter Pallet Display POP for Sam's Club 2012

Promotion And Collateral Material: Environmental

DesignWorks NY, LLCAmerican Express 20' x 8' Wall Mural

American Express

Promotion And Collateral Material: Special Events, Programs

Westchester Medical CenterMaria Fareri Children's Hospital Radiothon

Westchester Medical CenterWMC FOUNDATION 1917 Society

jodyandiane Creative CommunicationsSeeds for Health Event Program

Promotion And Collateral Material:Announcements, Cards, Invitations

Westchester Medical CenterWMC- 33rd Gala lnvitation

Promotion And Collateral Material: Newsletters

DesignWorks NY, LLCAmerican Express Summit Newsletter (Digital)

American Express

Promotion And Collateral Material: Multimedia

Little Big BrandsNot Branding As Usual

Little Big Brands

Corporate Design: Identity (Logo/Trademark)

smART StudioBlinds 360

Blinds 360

DesignWorks NY, LLCInspiring Global Excellence Logo

Inspiring Global Excellence

DesignWorks NY, LLCHudson Valley Running Company Logo

Hudson Valley Running Company

DesignWorks NY, LLCAmerican Express ICSS Innovation Logo

American Express

jodyandiane Creative CommunicationsSeeds for health Event Logo

Schumacher's MeatsComingle Logo

Comingle

Corporate Design: Stationery Package

Co-CommunicationsCo-Communications re-branding

Co-Communications

Corporate Design: Annual Report

TFI Envision, lnc.2011 Annual Report

Guiding Eyes for the Blind

Public Relations: Campaign Or Special Event

Thompson & BenderWine & Food Weekend

Westchester Magazine

Co-CommunicationsBoys & Girls Club of Northern Westchester (PR)

Boys & Girls Club of Northern Westchester

Co-CommunicationsHospice & Palliative Care of Westchester (PR)

Hospice & Palliative Care of Westchester

Co-Communications35th Annual Guiding Eyes Golf Classic

Guiding Eyes For The Blind

TFI Envision, lnc.Sunset Cruise PR Campaign

Keystone House, lnc.

TFI Envision, lnc."Art of Line & Texture" Show PR Campaign

Pierce Ball Gallery

Original Art: Photography - Commercial

MSM DesignZ, Inc.Club Car Dessert

Club Car

Online Marketing: Web Site - Business To Consumer Site ( B To C )

BERLINSuper8MotorSports.com

Super 8 Worldwide, Inc.

MSM DesignZ, Inc.LaFontanellaPelham.com

La Fontanella

MSM DesignZ, Inc.ClubCarNY.com

Club Car

MSM DesignZ, Inc.www.greenwichfirst.com

The First Bank of Greenwich

MSM DesignZ, Inc.www.lovenotesny.com

Love Notes

Online Marketing: Web Site - Business To Business Site ( B To B )

smART Studiosmartstudio.us

smartstudio.us

Co-Communicationswww.stillmanmanagement.com

Stillman Property Management

Co-Communicationswww.cocommunications.com

Co-Communications

MSM DesignZ, Inc.msmdesignz.com

MSM DesignZ

Online Marketing: Blog

MSM DesignZ, Inc.9livesforwomen.com

9 Lives for Women

Online Marketing: Online Ad Or Banner

The Byne GroupService Line Campaign - WebMD ads

Nyack Hospital

Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)

Thompson & BenderKeeping Faith in The Future

Archdiocese of NY

jodyandiane Creative CommunicationsPatientology Testimonials/Maternity/April

Hudson Valley Hospital Center

Student Entry: Student Entry

Pace University PleasantvilleGlidden's Got You

Pace University

Pace University PleasantvilleT-3 Weeks

Pace University

Magazine/Newspaper, Consumer/Trade:Magazine, Newspaper Or Supplement Design

Today MediaWestchester Home

Today Media

Magazine/Newspaper, Consumer/Trade:Magazine, Newspaper Or Supplement Design

Today MediaWestchester Magazine

Today Media

The Breton Group75 Years Old and Still As Flexible As Ever

Millbrook Properties

Magazine/Newspaper, Consumer/Trade: Free Standing Inserts

Westchester Medical CenterMaria Fareri Children's Hospital Radiothon

Radio: Campaign

jodyandiane Creative CommunicationsPatientology Radio Testimonials

jodyandiane Creative CommunicationsNeil

jodyandiane Creative CommunicationsRonna

Direct Response: Direct Mail - Business-To-Business

Little Big Brands#1 at #2

#1 at #2

Tim Grajek illustration & designMy Visit to Northern Westchester Hospital Coloring Book

Northern Westchester Hospital

Westchester Medical CenterMaria Fareri Children's Hospital Pediatric flyers

Little Big BrandsSolemates High Heeler

Solemates High Heeler

Little Big BrandsSalt of the Earth Bakery

Salt of the Earth Bakery

Little Big BrandsYardely Induldence Line

Yardely Induldence Line

Little Big BrandsBalneol

Balneol

Little Big BrandsContac

Contac

Little Big BrandsMederma

Mederma

TFI Envision, lnc.Breyers All Natural Vanilla lce Cream Nascar/Daytona 5001.5 Quart Package

Unilever Foods

TFI Envision, lnc.Flings Pop-Up Recycle and Trash Bin Cartons

TrashCo Inc.

TFI Envision, lnc.Wet Ones@ Big Ones@ Packaging and Shelf Tray

Energizer Personal Care, LLC

TFI Envision, lnc.Hookless Shower Curtain Package

Focus Products Group, LLC

TFI Envision, lnc.Dove Men + Care College Football Pallet Display POP for BJs

TFI Envision, lnc.Dove Masterbrand Spring Pallet Display POD for Sam's Club 2012

Promotion And Collateral Material: Environmental

jodyandiane Creative CommunicationsBikini

Westchester Medical CenterMaria Fareri Children's Hospital Wines of the World

Promotion And Collateral Material: Announcements, Cards, Invitations

The Byne GroupHaunted Happy Hour

The Byne Group

smART StudioChristie Property Group

Christie Property Group

MSM DesignZ, Inc.Melwood Contracting

Melwood Contracting

TFI Envision, lnc."What ls lt?" Exhibit and Event Logo

Lockwood-Mathews Mansion Museum

Jill Singer GraphicsVNS Westchester

VNS Westchester

The Byne GroupSavings Station

Orange & Rockland Utilities

Thompson & BenderRebuilding for a Stronger New York

Community Preservation Corporation

Black Forest Communications, Inc.Simply Kensico

Kensico Cemetery

Harrison Edwards PR & MarketingProduct Launch - ZabKab App

Harrison Edwards PR & Marketing

Co-CommunicationsUnited Way 2-1-1 for Hurricane Sandy Relief

United Way

Co-CommunicationsMusic Conservatory of Westchester (PR)

Music Conservatory of Westchester

TFI Envision, lnc.Comedy Night PR Campaign

Original Art: Photography - Commercial

MSM DesignZ, Inc.La Fontanella Dessert

La Fontanella

Original Art: Illustration

Westchester County"Westchester" Au Illustration

Westchester County Graphics

TFI Envision, lnc.inspiricact.org

Inspirica, Inc.

Online Marketing: E-Commerce

jodyandiane Creative CommunicationsJason-PersonalCare.com

Jason-PersonalCare

Online Marketing: Microsite/Landing Page

The Byne Groupblowawaybreastcancer.org

Nyack Hospital

Thompson & BenderTouring Tuesdays

Archdiocese of NY

Thompson & BenderMeet Me in Westchester

Westchester County Tourism

TFI Envision, lnc."Are you TechSmart?" 2012 lntegrated Campaign

TechSmart

TFI Envision, lnc.Standard TPMS Sensors "lf it's not a perfect clone”

Standard Motor Products, Inc.

Pace University PleasantvillePlayroom?

Pace University

Pro Bono: Pro Bono

MSM DesignZ, Inc.SupportFDS.com

St. Francis De Sales School

Pro Bono: Pro Bono

MSM DesignZ, Inc.OperationProm.org

Operation Prom

The Norm Liss Best of Public Service Award

Presented by the 2012 Norm Liss Award Winner

Kelley Briggs of DesignWorks NY

The Norm Liss Best of Public Service Award

Creative Content, LLC

Molly Spillane's Firefighter Video

Magazine/Newspaper, Consumer/Trade: Feature Design

Today MediaSuper Sandwiches, Hudson Valley Magazine August 2012

Today Media

Magazine/Newspaper, Consumer/Trade: Feature Design

Today MediaThe Everything Guide To Grand Central Terminal

Today Media

Archdiocese of NY

Thompson & BenderDistrict Advertising Campaign

Co-CommunicationsGuiding Eyes "Fetch a Volunteer“

Guiding Eyes For The Blind

Television: National Cable Or Broadcast (:30 Or :60 Campaign)

Timeline VideoCraftsman Holiday DRTV

Creative Content, LLCMolly Spillane's Firefighter Video

Molly Spillane's Firefighter Video

Creative Content, LLCCoffee Labs – Guatemala

Coffee Labs - Guatemala

TFI Envision, lnc.Recycling Corn Silk Promotional Mailer

TFI Envision, lnc.

TFI Envision, lnc."Red Hot ldeas" Promotion

TFI Envision, lnc.

Thompson & BenderCrème de la Crème brochure

The Ritz Carlton

The Breton GroupDeveloping For Tomorrow

Breslin Realty

Little Big BrandsPedia Lax

Pedia Lax

Little Big BrandsFleet

Little Big BrandsFix

TFI Envision, lnc.Dove Body Wash 3x24 oz. Promotional Packagingand Shelf Trays for 7 SKUs

TFI Envision, lnc.Dove Men + Care, Vaseline Men and Lever 2000 NCAA Basketball Pallet Display for Sam's Club

Promotion And Collateral Material: Posters, Calendars

jodyandiane Creative CommunicationsSucker

New Rochelle Humane Society

Thompson & BenderGala Invitation

St. John's Riverside Hospital

TFI Envision, lnc."What ls lt?" Gala Invitation

Lockwood-Mathews Mansion Museum

Schumacher's MeatsComingle Seed Card

Comingle

MSM DesignZ, Inc.A-Sides with Jon Chattman Logo

A-Sides with Jon Chattman

MSM DesignZ, Inc.Burger Barn Logo

Burger Barn

TFI Envision, lnc.Angry Egg Logo

Angry Egg

jodyandiane Creative CommunicationsSeeds for Health Event PR

Original Art: Infographic

DesignWorks NY, LLCMarketing Today Is About

DesignWorksNY, LLC

Online Marketing: Social Media

The Byne GroupBorn At Nyack Hospital

Nyack Hospital

Online Marketing: Interface Design

Schumacher's MeatsComingle Interface Design

Comingle

DDR Public RelationsSenior BEAT Be Educated About Transit Program

Westchester County DPW on Transportation

Pace University PleasantvilleCrayon Catastrophe

Pace University

Pro Bono: Pro Bono

Jeff CadgeAcacia's Story

Acacia's Story

Pro Bono: Pro Bono

DesignWorks NY, LLCRachelRodgersMusic.com

Rachel Rodgers Music

Pro Bono: Pro Bono

TFI Envision, lnc.Life Size Client Profiles

Pro Bono: Pro Bono

TFI Envision, lnc.Angel Flight Northeast Ride for Angels Logo

Angel Flight Northeast Ride for Angels

Give and Grow

Presented by Michelle Zern, Vice President of Marketing

The Journal News

The Journal News’ Give & Grow is a program designed to benefit local charities and non-

profit organizations by giving them what they need most - a way to get their message out.

While we

provide the medium, we want you to select the charity and create the message.

We’re calling on all the great talent we have at local agencies throughout the area to pick the

non-profit of their choice and design a compelling message that will raise awareness of - and

involvement with - that organization.

Here’s your opportunity to show off your creative talents,

reach out to the community, help deserving organizations and... pay it forward!

Best of Show

Presented by George Troyano, Vice President of Sales

The Journal News

Best of Show

TFI Envision, lnc.

Angel Flight Northeast Ride for Angels Logo

Angel Flight Northeast Ride for Angels

Thanks for coming!