Post on 23-Feb-2016
description
transcript
ADVERTISING FOOD
PART TWO
GRADE 10 FOOD AND NUTRITION
CELEBRITY ENDORSEMENT • http://www.youtube.com/watch?v=7p5fhPkdJZM
• Burger King • http://www.youtube.com/watch?v=fLluojsStcc
• Oikos Greek Yogurt •
TRUTHS VS. MYTHS http://www.youtube.com/watch?v=oSd0keSj2W8
• McDonalds photo shoot http://www.youtube.com/watch?v=xA14pAGW4UA
• General fast food commercial de-bunking
FOOD STYLING • http://www.youtube.com/watch?v=8erHupe_m-M
• Raspberry Lemonade • “Hair and Make-up” for food on photo shoot
BRANDING? • “Name, term, sign, symbol or design, or a combination of
them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” - American Marketing Association
• The only option, not one out of x. • Success:
• Clear delivery • Confirms credibility• Connects target prospects emotionally• Motivates the buyer• Concretes loyalty