ADVERTIS

ING H

ISTO

RY

1704

First Newspaper Ad in the Boston Newsletter for …

1724

Ben Franklin develops

BOLD type and graphics for his Pennsylvania Gazette

1841

First Ad agency begins to buy up

Bulk advertising in newspapers

1875

First modern ad agency designs actual promotions for its customers

1908

Henry Ford implements the assembly line to mass produce his Model T and spurs need for more advertising

1914

FTC is created to monitor print advertisements in magazines and newspapers to assure truthful marketing

1924

Alfred Sloan develops the Cadillac and promotes it with the slogan “A car for every purse and purpose” which distinguishes the Cadillac as a car for the wealthy

1931

Proctor and Gamble:

first company to create their own

in-house ad agency

1950S

TV advertising explodesOne company – Hazel

Bishop Lipstick increases sales in two years from 50,000 to 4.5 million due to their television ads

1960

Bill Bernbach’s company launches the anti-ad campaign for the Volkswagen beetle ushering in a new era of ad agency creativity. It also is the inspiration for Mad Men

1971

Tobacco ads on tv and radio are banned

1975

The Cola Wars between Coke and Pepsi begin with the “Pepsi Challenge”

1988

Joe Camel ad campaign begins and leads to a shift from 1% to 33% of the youth market for smokers

1996

First year that spending on TV advertising is more than newspaper ads. TV continues to dominate although digital advertising

has seen the largest gains.

1998

Tobacco court settlement to pay for damages and legal ruling to ban billboard ads

DIGITAL ADVERTISING

Online advertising

revenue tops

10 billion

for the first time

in 2005

2013

Super Bowl Ads now cost over 3.5 million for a 30 second

ad