Advertising in the USA

transcript

Contents

ADVERTISING

• Features

• Types

A JOURNEY THROUGH ADVERTISEMENT IN AMERICA

The American Marketing advertising as “any, paid form of ideas, goods and services by an

Association, Chicago, defines

non-personal presentation of

identified sponsor.”

Via MASS

HIERARCHY

1. Awareness

2. Knowledge

3. Preference

OF EFFECTS

4. Change habits

5. Conviction

6. Purchase

ADVERTISING

A. DIGITAL AD.

Television

Radio Ad

Online Ad

Covert Ad

Television Ads

Companies paid millions for one 30 second ad during the

well known “Friends” comedy series.

Superbowl

Infomercials

Fast Food

RADIO AD

ONLINE AD

MOBILE ADS

COVERT ADVERTISING

B. PHYSICAL ADVERTISING

Coffe cup ads

(logojet)

STREET/OUTDOOR AD

Nonprofit organizations rely on public service announcement (PSA).

Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences.

The armed forces use ads to recruit volunteers.

Uncle Sam is a common national personification of the American governmentoriginally used during the War of 1812.

these ads often carry political statements and/or depictions of the foreign government's desired international public perception.

ETHICAL ASPECTS

• Advertising also has critics who say that some advertising is deceptive (illusory) or encourages an excessively non-realistic culture or reinforces harmful stereotypes.

Advertising Regulation

It is suggested that fast food advertising that targets children was an important factor in the epidemic

of childhood obesity in the United States.

COUNTER

ADVERTISING

(Second hand smoke kills)

A JOURNEY THROUGH IN

European precedents

Colonial America

Changes in Newspaper ads

Advertising Agents Come on the Scene

The Birth of the Slogan

Advertising Globally/

The Emergence of Brands

The Origins of the Consumer Movement

ADVERTISING TODAY

ADVERTISEMENT AMERICA

EuropeanPrecedents

papyrus

Wine merchant

An English Ad Promoting Migration to America, 1609

• Wanted — A situation as son-in-law in a respectable family. Blood and breeding no object, being already supplied; capital essential. No objection to going a short distance into the country.

Need tall, leggy,lovely woman who can wear heels with ease

and handle herself in thesame manner. Travel in the US

and abroad, theater, great food and just plain fun in the offing.

Economy fares not in my itinerary; good education and a sense of

humor a must. I am 6'5", 55, and looking for

a relationship with a little solemnity and no strings.

The mid-1800s

was indeed the age of the newspaper, but it was also the age of the newspaper advertisement.

An 1895 advertisement for a weight gain product.

Humorous Copy Ads

Meanwhile in the Small Towns..

A Traveling Salesman and His

Audience In 19th-Century America

edicine ads

proved to be the

most influential.

Coke as Brain Tonic

P. T. BARNUM AND THE AGE OF

EXCESS.

Phineas Taylor Barnum (1810-1891)

ever made two famous remarks attributed to him:

"There's a sucker born every minute"

"You can fool some of the people all of the time, and all

of the people some of the time, but you cannot fool all of the people all of the time."

Advertising Agents Come on the Scene

The Birth of the Slogan

The Emergence of Brands

Brands have unique design packaging

Brands have logos, characteristic phrases or slogans

Ad By COLUMBIA PICTURES

Ad By PONTIAC

Dream Cars

Staying Healthy

Pop art challenged tradition by

asserting that an artist's use of the

mass-produced visual commodities

of popular culture is contiguous with the

perspective of fine art.

Selling

Family

Values.

Advertising

Women.

Rosie the Riveter is a cultural icon of the United States, a fictional character featured in a propaganda campaign created by the U.S. government to encourage white middle class women to work outside the home during World War II.

Rockwell ad for Jello in Harper's Monthly, 1923

Vick's Vapo Rub (1946) Sarnoff

Listerine, "His Lifelong Friend..." (1943)

Ad for JERGENS LOTION – Edward Steichen

Check out this Coca Cola Guerrilla Marketing Magnet Ad to promote Coca Cola’s new grip bottles. The ad places magnets behind the billboard so when passerby’s stand too close with metal in their pockets, they are magically attracted toward the ad thanks to the guerrilla marketing magnets. Brilliant way to portray how well the new bottle will stick to your hands.

That Would Be

Banned Today

Advertising

“MEN ARE BETTER THAN WOMEN”

ADVERTISING

GLOBALLY

Globalization Of Consumers

The leading transnational media giants are often American or at least Western corporations.

“An average American, it is estimated, sees 150,000 advertisements on

television in his or her lifetime. And advertising is increasing worldwide, faster than population or incomes. Global advertising spending at least

$435 billion.”

- Human Development Report 1998 Overview, United Nations Development Programme (UNDP)

Taylor Swift

Serena Williams

Beyonce & Tina Knowles

But what does the advert

future hold for

ising?

Just when you think you have heard it all, here is another unusual Ebay

story from 2005

Kari Smith auctioned off a very visible part of her body, to be used as advertising space. And the prime piece of real estate in this case... is her forehead.

Smith decided to sell her forehead as ad

space, in order to send her young son to private school.

So she listed her forehead on Ebay, and it wasn't long before she had a winning bidder , GoldenPalace.com purchased

the rights to Kari's forehead, and decided to have the company name

tattooed there.

"We're always looking for ordinary people doing extraordinary things," said Jon Wolf of GoldenPalace.com.

“And this is definitely an extraordinary thing that she's

doing.“

GoldenPalace paid for her forehead space: $10,000. It is believed that Kari

is the first person ever to have a permanent tattoo scrawled on her

head for the purpose of advertising.

Advertising in the USA

Documents