Turning Restaurant.com Advocates into a Social Marketing Force

WOMMA Welcomes You ToWOMM-U 2012

Advocacy is Delicious

Christopher KrohnRestaurant.com, President & CMO

Advocacy is DeliciousTurning Restaurant.com Advocates

into a Social Marketing Force

Rob FuggettaZuberance, Founder & CEO

Best Deal. Every Meal.

• 18,000+ Restaurants• 50,000 Daily Gift Certificate Options• Saving diners $2 billion

Automating Advocacy

Social, Digital, MobileSocial, Digital, Mobile

Advocacy Program Overview

• Launched: September 2011

• Goal: Identify and energize

Advocates

• 100% authentic advocacy

80% Likely to Recommend

Identified 141,131 AdvocatesCreating Sustainable “Advocate Army”

80%

Advocates Created 34,788 Stories

Restaurant.com “Date Night”

Boosting Advocacy & Engagement

Creating Valuable Content AssetGenerating 2.5M Trusted Impressions

Advocates Shared 12,525 OffersDriving Sales via Advocates• Reaching 1.9M people• Generating 3,773 in-bound Referral Clicks

Advocates Join Inner Circle

Special Facebook page for Advocates

Tracking Advocacy

3 Key Benefits of Advocacy

1.Increase advocacy and sales

2.Boost engagement

3.Enhance customer service

5 Advocacy Do’s & Don’ts

1.Don’t pay or provide incentives

2.Don’t coach Advocates

3.Do make it easy for Advocates

4.Do measure and track results

5.Do use an advocacy system

Contacts

ckrohn@restaurant.com@ckrohn1

rob@zuberance.com@robfuggetta