PPC Strategy Call:Come w/ questions, walk away w/ a plan.

Weekly LIVE Carrot Mastermind Call

Value: $199 per week

As Soon As You Have Questions Write Them Down...

Weekly Dose Of Awesomeness "Adrian - Thanks for the personal video. Never expected that and

certainly not on a Sunday. Thanks Tim Cook via HS"

About MeBrendan HolmesIn-House Traffic Guy at InvestorCarrot

AdWords and Bing Certified

Managing PPC for real estate investors for almost 3 years

Here to help educate so you can improve ROI on your own campaigns

PPC Management

Search Engine Marketing Certified – Oregon State University

How many Investors are currently managing or have managed their own

AdWords campaigns?

• Increase click-through-rate by 30% using Ad Extensions

• Write targeted and compelling ad copy

• Use keywords in the display URL

Today’s Goal: Help you create higher converting PPC ads by using super simple techniques

3 Effective Adwords Advertising Tactics

Ad Extensions - 30% CTR • Free ad “real estate”• Increase Quality Score by boosting ad relevancy & click-

through-rate

4 Main Ad Extensions to Test

• Sitelinks• Call extension• Callout• Structured snippets

1 - Sitelinks• Allow you to include up to four landing pages in your

ad • Shown to increase click-through-rate by up to 30%

Example showing an InvestorCarrot client Ad

Sitelinks: Who We Are - FAQ’s – How We Buy Houses – Get a Cash Offer Today

2 - Call Extensions• Don’t use phone number in

ad text. Use a call extension

• Business phone number of Google Call Forwarding Number

• Clickable on mobile• Call tracking (reporting)

3 - Callout Extensions• Draw attention to your unique selling points• Non-clickable• Resource to extend ad copy

Include benefits such as Sales Quotes in 24 Hours – Fair All-Cash Offers – No Real Estate Agent Fees

4 - Structured Snippets• Latest extension feature• Highlight important aspects of your service• Give your audience a further glance into what you’re

providing (or buying)

You must choose Types: Use that space for what you’re buying or selling

Benefits• Builds Credibility• Stand apart for National ads• Your unique sales pitch

Write Targeted and Compelling Ad Copy

• Higher click-through-rates• Higher Quality Scores• Higher conversion rates

Leads to…

National Ads = No Connection

You wouldn’t know these are ads for Google search we buy houses Baltimore

Don’t be one of these ads

Instead…

Use: • Location text. Searchers usually feel a connection to

a local company.• Your unique selling position.

Don’t Overlook Display URLsBenefits• Create a more targeted, keyword specific ad text• Eye tracking (gaze time)

Leads to…

• Higher click-through-rates• Higher lead conversions

Display URL Ad

Carrot Client ad example of using Sell-My-House in the display url.

Helps:● Stand out visually● Increase quality score

for keyword sell my house

How do we more clicks and conversions?

• Have a plan• Test• Track results• Patience

• Ad Extensions: Sitelinks, Call, Callout, Structured Snippets

• Location-based ad copy• Display URL Extensions - Add Keywords for Quality Score

and Relevance

www.onCarrot.com/account

START Leveraging Your Carrot System TODAY

You’ve got a powerful Inbound Marketing system at your fingertips... start leveraging it this week!