Post on 20-Jan-2016
transcript
Aestheticorp
Michael LeeShushuang (Bubu) LiLucas SwansonKeyi Yang
Current Translink Site
Problems with the Current Site Too complex & cluttered Irrelevant information Disorganized (hard to find what you want) Slow/inefficient English only Lacks user profiles/customizability
Goal A quick, intuitive Translink system Allows the user to easily retrieve search
results without frustration Powerful features allowing advanced trip
planning Minimize number of page loads
Solutions Simplify layout Focus on common tasks Move irrelevant information off the main
page Offer site in multiple languages Allow users to create profiles
Advanced Features Reverse Schedules Intermediate Stops Save favourite stops, search results, etc. Customize layout
Our Redesigned SiteMain Page
Our Redesigned SiteNext Bus
Our Redesigned SiteBus Schedule
Our Redesigned SiteBus Schedule Step 2
Our Redesigned SiteBus Schedule Results
Our Redesigned SiteTrip Planner
Our Redesigned SiteTrip Planner Results
Evaluation Plan 4 Tasks:
1. Obtain a bus schedule
2. Obtain the same schedule in the opposite direction
3. Obtain a trip plan with an intermediate stop
4. Create a user account
Evaluation Plan Group 1
Tasks 1 to 3 with the current Translink website Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website
Group 2 Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website Tasks 1 to 3 with the current Translink website
Participants 10 participants Mostly male (8 male, 2 female) Mostly between 20 and 30 years old
One participant was over 45 years old
Education: from high school to university
Results - DifficultyTask 1
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Difficulty(Very Easy to Very Difficult)
Frequency of Response (%)
Old
New
Task 2
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Difficulty(Very Easy to Very Difficult)
Frequency of Response (%)
Old
New
Task 3
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Difficulty(Very Easy to Very Difficult)
Frequency of Response (%)
Old
New
Task 4
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Difficulty(Very Easy to Very Difficult)
Frequency of Response
New
Results - Mean DifficultyMean Difficulty by Task
0
1
2
3
4
5
1 2 3 4
Task
Difficulty
(Very Easy to Very Difficult)
Group 1 - Old
Group 1 - New
Group 2 - Old
Group 2 - New
Total - Old
Total - New
Results - SatisfactionTask 1
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Satisfaction(Very Satisfied to Very Unsatisfied)
Frequency of Response (%)
Old
New
Task 2
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Satisfaction(Very Satisfied to Very Unsatisfied)
Frequency of Response (%)
Old
New
Task 3
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Satisfaction(Very Satisfied to Very
Frequency of Response (%)
Old
New
Task 4
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Satisfaction(Very Satisfied to Very
Frequency of Response
New
Results - Mean SatisfactionMean Satisfaction by Task
0
1
2
3
4
5
1 2 3 4
Task
Satisfaction
(Very Satisfied to Very Unsatisfied)
Group 1 - Old
Group 1 - New
Group 2 - Old
Group 2 - New
Total - Old
Total - New