AffiliAte mArketing

Sujit Das AdhikariDMS-PU

MBA 2nd Year

Primary Objectives.

What is it?

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

How it works?

It is a revenue sharing venture between a website owner and an online merchant.

There are three ways to earn money through affiliate marketing:  Pay per Click or Cost-

per-click affiliate programs.

Pay per Lead or Cost-per-lead affiliate programs.

Pay per Sale or Cost-per-sale affiliate programs.

The world’s biggest bookstore has one of the most successful examples of an affiliate program:

1-800 flowers’ affiliate marketing.

Affiliate Programs as a Marketing tool.

Two major Advantages to merchant. 

Two major Advantages to affiliate.

Types of Affiliates

Coupon or discount websites Shopping directories Search affiliates Personal blogs Niche product/services sites

Two Approaches to Operating a Successful Affiliate Marketing 

Affiliate Marketing Risks and Challenges.

Unethical Affiliates. Cookie stuffing. Spyware. Parasite ware. Spammers.

Negative perception of tracking cookies.

Why Affiliate Marketing Is Profitable for E-Business?

Affiliate marketing for the new entrepreneur is that the startup cost is very low.

Limited to what you have to pay to connect with the Internet, the software for computer, and a web site.

So many different ways to set up the program for moneymaker.

The Super Affiliate Marketing Tactics