Learn all about affiliate marketing and how you can start your own business. http://www.valuechecks.net
transcript
By Sherry Tingley January 6, 2014 www.valuechecks.net
A marketer publishes a unique, value added website. A customer
visits that site and clicks on an image or text that contains an
affiliate link. The customer is taken to a merchant website where
they make a purchase. A percentage of that sale is shared with the
publisher that referred the customer.
Affiliate marketers publish content that attracts traffic. That
means they are constantly trying to attract new traffic and they
are self employed. Being self employed has enormous benefits, but
also has some drawbacks. Being your own boss can be challenging.
You have to be self motivated and self directed. You may work for
months without seeing a profit. Once you start earning money and
learning what increases your sales, your work no longer seems like
work.
Do your homework on the demand for your products! Make that
landing comfortable by taking it one step at a time.
You did your research. You want to give it a try, but dont have
a divining stick to tell you where the goodies are. Relax. We can
show you the way to get started.
You will need computer skills, but you dont have to be a
geek.
1. This is the single hardest problem people have to make a
decision about. Make sure your decision is research based and not
just based on what the guy next door says nor what your personal
passion says. 2. The EPC figure (or estimated revenue per 100
clicks) is critical in decision making. You dont want to promote
products that are hard to sell. 3. Affiliate networks provide
affiliates with EPCs for every merchant. 4. Filter out your
merchants based on EPC, quality Affiliate program managers and what
others in their program report. Check AbestWeb. 5. Order a sample
product. Does it meet your requirements for delivery and
satisfaction?
Art & Photography Automotive Beauty Books & Media
Bridal & Wedding Career Consumer Electronics Education Family
Fashion Financial Food & Drink Games & Toys Gifts &
Flowers Health & Fitness Home & Garden Insurance Internet
Legal Marketing Military Music Office Supplies Online Dating Real
Estate Recreation & Leisure Sports Telecommunications
Travel
Make sure there is a market for your products. Always research
the amount of traffic your keywords currently have. Low demand =
low sales. The fewer places a person can buy your product offline,
the better chance you have of selling it. Passion about your
particular topic will help give you incentive to continually
improve your site. Having expertise in your niche will go a long
way towards increasing your revenue.
Look at their EPC figures and their reversal rates (rates of
returned items)
Before an affiliate network allows you to join their networks,
you must have a website of some kind. Networks decide if they want
to work with you. If they dont, you are out of luck. Spend some
time developing some type of website that will show your creative
and your added value.
In order to become an affiliate of a network, you need to fill
out an application which will generally include the web address of
the site you want to promote. Make your chances of being accepted
better by spending some time on your site to make it unique and
compelling.
Shareasale Commission Junction Amazon LinkShare Avantlink There
are many networks not listed. These are just some you may want to
start with.
An affiliate network is an organization that has done much of
the hard work for you. They have already established relationships
with thousands of merchants. They will provide you with all the
data you need to display products, advertise specials and sell
merchants products. They are also responsible for tracking each and
every sale that originates from your website. You can check on your
sales at any time of the day. Recording the sale can take a few
minutes up to several hours. You will be able to see exactly how
much you made on each sale, how many clicks originated from your
site and you can also track the keywords people used to get to your
site if you have additional scripting done for you.
Provide Links & Tracking Provide Datafeeds Pay You
Monthly
All three work together to create a sale. Develop good
relationships with everyone in this cycle.
Advertisers - In the world of affiliate marketing, an
advertiser can be a company selling a product like electronics,
airline tickets, clothing or car parts, or an advertiser could also
be an insurance company selling policies. Publishers - A publisher
is an individual or company that promotes an advertisers product or
service in exchange for earning a commission. Advertisers
contractually agree to work with a publisher, then provide the
publisher with creatives in the form of links, banner or text ads
or even unique phone numbers, that the publisher incorporates into
their website. Customers - The final component that completes the
affiliate relationship circle is the consumer. The consumer is the
one who actually sees the ad and then makes an action (either by
clicking a link or by submitting their information via a form) that
takes them from the publishers website to the advertisers to
complete the action, which we call a conversion.
This is a typical affiliate URL:
http://www.shareasale.com/mpr.cfm?merchantID=40567&userID=YOURUSERID&mobile=1&produc
tID=498892779 You will be provided this type of information from
your Affiliate Networks. You will need to replace the words
YOURUSERID with your affiliate number in order to get credit for
the referral.
Dont forget to insert YOURUSERI D# This is my blog post
sentence where you can discuss how you use or recommend the product
you want to promote. You wont get very far in affiliate marketing
without knowing the basic html needed to create a text link and an
image link.
If you run a Wordpress website, it is very easy to create links
on your right side bar. You just need a text widget to hold your
html. Youll find the widget on the left side of your WordPress
dashboard in a fly-out menu under appearance.
My Awesome Product This will link an image.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. PPC Pay Per Click EPC
Average Earnings Per 100 Clicks CTR Click Through Rate CR
Conversion Rate 3 Month EPC 7 Day EPC Performance Incentive Company
Bonus Network Earnings FTP File Transfer Protocol CPA Cost Per
Action OPM Outsourced Program Managers APM Affiliate Program
Managers People get confused with all the different terms they hear
about affiliate marketing. These are a few of the common terms and
their definitions.
Some affiliate networks reward their top performing affiliates
with weekend getaways.
One of the best conferences for new affiliate marketers is
Affiliate Summit, hosted by Shawn Collins & Missy Ward. Held
twice a year, once in January and once back East, attendees
(5,000+) enjoy education, networking and parties. A great way to
learn to start or improve your business.
01/12-01/14 Affiliate Summit West (Las Vegas, NV, USA) 01/15
ClickBank Exchange (Las Vegas, NV, USA) 01/29-01/30 LinkShare
Symposium West (San Francisco, CA, USA) 02/06-02/09 London
Affiliate Conference (London, UK) 02/21 CPA Day (Kiev, Ukraine)
02/25-02/26 Affiliate TactixX (Munich, Germany) TBA LinkShare
Symposium Japan (Tokyo, Japan) 03/18 Affiliate Management Workshop
(San Francisco, CA, USA) 03/19-03/20 Affiliate Management Days (San
Francisco, CA, USA) [Early Bird ends Jan 24 | combine with this
coupon to save over $700.00] 03/25-03/26 LeadsCon Las Vegas (Las
Vegas, NV, USA) TBA LinkShare Symposium UK (London, UK) Affiliates
generally benefit from networking with other professionals. Youll
find people with a big variety of skill levels when you attend
conferences. Classes teach you all the skills you need to become
competent.
04/29 Performance Marketing Awards (London, UK) 05/13-05/14
Affiliate Management Days (London, UK) 05/22 Affiliate Dag 2014
(Amsterdam, the Netherlands) 05/29-05/31 Afiliados Brasil (So
Paulo, Brazil) 06/24-06/25 Performance Marketing Insights Europe
(Berlin, Germany) 06/24-06/27 Amsterdam Affiliate Conference
(Amsterdam, the Netherlands) TBA LinkShare Symposium East (New
York, NY, USA) TBA Affiliate Marketing Master Class (Athens,
Greece) 08/03-08/05 AvantExpo 2014 (Park City, UT, USA) TBA
LeadsCon East (New York, NY, USA) 08/10-08/12 Affiliate Summit East
(New York, NY, USA) TBA LinkShare Symposium Australia (Sydney,
Australia) TBA Commission Junction University (Santa Barbara, CA,
USA) 10/03-10/04 Russian Affiliate Congress & Expo (Moscow,
Russia) TBA Russian Affiliate Days (Moscow, Russia) TBA Barcelona
Affiliate Conference (Barcelona, Spain) TBA China International
Affiliate Conference (Tianjin, China)
TBA LeadConf (Moscow, Russia) TBA Performance Marketing
Insights London (London, UK) TBA Performance Marketing Day (Madrid,
Spain) TBA Affiliate Konference (Prague, Czech Republic) TBA
LinkShare Symposium Canada (Toronto, Canada) TBA Performance
Marketing Day (Barcelona, Spain) Special thanks to Gen Prussakov of
AmNavigator.com for compiling this comprehensive list.
Serial Entrepreneur & Affiliate Marketer- www.shoemoney.com
Author of - Nothing's Changed But My Change: The ShoeMoney Story
Named the "Most Influential Person on the Internet" by Fast Company
magazine in 2010.
www.Johnchow.com Overflowing with blogging advice and author
of: Make Money Online: Roadmap of a Dot Com Mogul
www.zacjohnson.com Author of: Blogging Tips: Confessions of a
Six Figure Blogger
The easiest thing is to react. The second easiest is to
respond. But the hardest thing is to initiate. Tribes Seth Godin
Author of fifteen international bestselling books
Retail me not is an affiliate site offering easy selection of
coupons and received national attention at CNN, Fox News, Tech
Crunch and U.S.A. Today. Affiliate links are programmed into each
coupon.
One successful group of writers brings you entertainment
reviews and videos.
#1 non-corporate-owned movie news site in America.* Ive served
in the Navy, and have been employed as a door to door salesman,
construction worker, car salesman, waiter, mechanical drafter,
mechanical designer, system administrator and search engine
optimization specialist. ~ Owner of Screenrant.com
New affiliates need to ask themselves some serious questions.
If you have some idea about how you can offer uniqueness to the
marketplace, you will have a much easier time making money. 1. What
are you doing for your customers? 2. Are you saving them time? 3.
Are you saving them money? 4. Are you comparing products? 5. Are
you providing anything unique?
Good affiliate sites are not a set and forget project. It is
the daily work that you do that adds value to your site. Always
keep in mind that making your customers lives easier will benefit
both of you. 1. Is your daily work flow manageable? 2. Are there
repetitive jobs that could be automated? 3. Where will you get
content ideas? 4. Are you active in Social Sharing sites? 5. Will
your business make money without you there?
Logic will get you from A to B. Imagination will take you
everywhere. ~ Albert Einstein
Affiliate Marketing offers people from all walks of life an
opportunity to stand out from the crowd. Owning your own business
grants you freedom that you may have never known before. Be
prepared to learn new things, meet new people and produce high
quality products that will save thousands of people that one
precious commodity we all have so little of ~ TIME. Thanks for
watching! 2014 Sherry Tingley www.valuechecks.net