Affise fraud protection

Post on 20-Mar-2017

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transcript

CPA FRAUD PROTECTION WITH

WHY?

• $4.2 billion is lost due to ”non-human traffic”

• $1.1 billion is lost due to “malvertising-related activities”

• $2.4 billion is lost due to “infringed content”

FRAUD IS A HUGE PROBLEM IN INTERNET MARKETING

ByIABreporthttp://www.iab.com/wp-content/uploads/2015/11/IAB_EY_Report.pdf

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Study: 40% of mobile clicks are accidental or fraudulent.

WHAT ABOUT MOBILE?

ByTrademob.com report

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• Install farms

• Install Bots and emulators

• Incentivizing non-incent traffic

• Proxy and emulators

• Mobile device hijacking

HOW YOU GET FRAUD ON MOBILE?

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FARMING INSTALLS

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SOLUTION?

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+

Real time conversion fraud checkingfor CPA/CPI networks

FORENSIQ, a leading ad fraud detection and prevention company. Best-In-Class for Fraud Detection.

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FORENSIQ

ByPRNewswire.com

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HOW IT WORKS?

Attribution trackers CPI Network on AFFISE Platform

Traffic dataConversion data

ScoringFraud report

Less than 100ms.

• 0-64 Non-Suspect. Scores in this range have not been identified as fraudulent.• 65-79 Suspect. Activity within this range has passed some

thresholds. Fraudulent activity is likely.• 80-100 High-Risk. There is a very high likelihood that an

conversion is fraudulent.

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SCORING REPORT

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CONVERSION FRAUD REPORTAnalyze every conversion in your network

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OFFERS FRAUD REPORT

Get fraud reports by each offer

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AFFILIATES FRAUD REPORT

Catch fraud affiliates before advertiser

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Get your CPA campaigns fraud protected with AFFISE and FORENSIQ

just in one click

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INCREASE YOU REVENUES WITH AFFISE

Dmitrii Zotov, CEO Affise

Email: dz@affise.comSkype: dz_affise+7-903-039-68-73

hey@affise.com