Post on 17-Jan-2017
transcript
africanews
on a i r : December 2015
Source: populationdata.net 2014 / GSMA Intelligence / http://www.internetworldstats.com / Dataxis / Digital TV research 2014
936M inhabitants
48M TV homes
23% internet pen.
13Mhomes
CABSAT
IPTV
ME
DIA
POPU
LATI
ON
A weal th of potent ia l
26.1 MFacebook users
72 M Smartphones
AFRICANEWS: FIRST PAN AFRICAN MULTI-LINGUAL NEWS CHANNEL
OUR VISION & VALUES
A 24 /7 news se rv i ce ded i ca ted to sub Sa haran A f r i ca
Building on euronews’success and know-how
Africanews will share euronews’ values of
independence
Diversity
plurality
balance
integrity
multicultural
multilingual
African and global stories being told from the African perspective
Dig i ta l serv ices in both Eng l ish and French
French
English
French & English
Can be understood by235 M+ people or 25% of the pop.
80 M French speakers - 155 M English speakersSources : OIF; OSDEF; AFD; Banque Mondiale; INED, Euromonitor
Mul t i s c re en se rv i ce s ad ap ted to th e ne ed s o f A f r i ca
• TV channel• website• mobile• social
media
of the African elite own all 3 screen devices*
Source: IPSOS EMS Affluent Africa 2014 *Laptop / mobile / tablet
60%
For upper midd le c lass & affluent populat ions
~1 in 5is middle class or affluent in SSA*
% middle / upper class by country
16 Bln€spent in Leisure and recreation (2013)
urban consumer spending will more than
double by 2030
*SSA: Sub Saharan Africa
A h ighly des i rab le aud ience
Source: IPSOS Affluent Africa 2014 – profile of the affluent population
Male 67%, aged 40 59% has University+ degreePersonal income of €32,472
90% watch international television channels on a monthly basis
12% did 3+ int’l air
trips
90% say they prefer to buy well-
known brands
more than a third have bought luxury products in past year
one out of five is an Influential Opinion Leader
Reaching the upper midd le c lass
Example of a typical viewer:
In his mid-30’, John is IT manager in a large
company. He will be watching Africanews to
stay up to date with the latest news, business and technology developments
throughout Africa.
Example of a typical viewer:
Nigerian Wale Tinubu is CEO of Oando, Nigeria’s largest indigenous integrated energy services provider. Oando was the first Nigerian company to achieve a cross-listing on the Nigerian and Johannesburg stock exchanges. Wale Tinubu will be watching the business and finance news on Africanews everyday as he needs reliable and independent news.
…and reaching the e l i te
AFRICANEWS EDITORIAL
Afr icanews : report ing f rom a l l corners o f Af r ica
Headquarters in Brazzaville.Offices in Pointe Noire, Abidjan, Johannesburg, Nairobi & N’Djamena
A new vo ice for Af r ica
Every 15 min in peak time and every 30 minutes off-peak
news business sport weather
Focus on innovation and creativity in Africa
P l a n e t - T a l e n t s - G r o w t h - G e e k - L i f e – F a s h i o n - c u l t u r e
Afr icanews : a new eye on Afr ica
Your essent ia l morn ing news
Example of grid – 08:00-09:00 WAT / weekdays
subject to changes
• News bulletins including latest news, business, finance, sports and weather forecasts, on the hour and the half-hour
• Morning CallMorning primetime flagship programme
Morn ing ca l l – A f r i cane ws morn ing flagsh ip p rog ramme
Africanews infotainment television show broadcast live from our studios in Congo Brazzaville at 7:15 am (CAT). Hosted by a team of two presenters, the morning program will focus on easy to digest infotainment and latest news, business and sport headlines. Programme features Live interviews and ground-breaking reports.
Name subject to changes
200 Metrotaxis in Lagos get free Wi-Fi
Eco-village in Cameroon seeks to nourish the roots of plants and culture
Mandela statue unveiled in Pretoria
O n t o p o f ke y l i f e s t y l e a n d k n o w l e d g e t r e n d s d u r i n g d ay t i m e
Example of grid – 14:00-15:00 WAT / weekdayssubject to changes
A vast range of featured programmes dedicated to
science, technologies, fashion, culture and the environment.
A permanent d ia logue with communit ies
STORY HUNTERSAnother of Africanews flagship programmes, a platform for our audience to tell their stories and make their voice heard. The Story Hunters send their testimonial via video pictures. Curated content is broadcast and published online.
REPORTERSOur journalists, reporters and correspondents travel across the continent to bring you the best reports. How government decisions or new initiatives impact the populations on the ground.
Names subject to changes
Featured programmes examples
News and debates dur ing evening pr ime t ime
Example of grid – 22:00-23:00 WAT / weekdays
subject to changes
• News bulletins including latest news, business, finance, sports and weather forecasts, on the hour and the half-hour
• The Africa DebateEvening primetime flagship programme
A major even ing ta lk show
THE AFRICA DEBATEHosted in Congo Brazzaville, Africanews anchor leads the debate on key issues surrounding big news and events of the day.
Providing authoritative commentary and know-how, key leaders in politics, science, academia and major celebrities are invited to share their views on current affairs
The show encompasses a wide variety of topics, from political and business issues to scientific and societal matters.
Name subject to changes
AFRICANEWS FOR YOUR
COMMUNICATION STRATEGY
Afr icanews: a l l dev ices media p lat forms
estimated 4.1 Mhomes Free to Air at launch
On SES 4 / SES 5
• Mobile first website• Responsive design
Cross p lat form communicat ion formats
TV communication
Digital communication
• Spots• Corporate profiles• Sponsorship• brand content solutions
• Display• Sponsorship• Pre-roll• brand content solutions
africanews
Soon on your sc reens !