Post on 13-Aug-2015
transcript
AGENCY PROFILE
ABOUT US We Are Brand Architects. We Create Brands. We Build Businesses.
We Establish Legacies. We do what traditional advertising, marketing, public relations and digital agencies cannot; enhance brand resonance, catalyze brand engagement and optimize brand advocacy. We are the point where insight meets execution and we bridge the divide between what a brand is now and what it could be in the future. We are strategic. We are creative. We are tactical. We are Evins.
Page 2
WHAT WE DO We Build Brand Business by Creating Brand Passion.
We Catalyze Brand Engagement and Foster Brand Evangelism. We Transform Brand Mind-Share into Brand Market-Share.
We evolve companies into businesses, businesses into brands, and brands into market leaders and legacies.
We provide consummate strategic counsel, inspired ingenuity and a steadfast commitment to excellence.
We forge dynamic and long-term partnerships with clients. We do whatever is necessary to make a consequential contribution to our clients’ businesses.
Page 3
WHAT WE DO
OPTIMIZE MINDSHARE TO GARNER
MARKET-SHARE
CEO VISIBILITY
CRISIS MANAGEMENT
EVENT MARKETING
BRANDING & POSITIONING
MEDIA RELATIONS
PUBLIC RELATIONS
SOCIAL MEDIA
&
SOCIAL NETWORKS
ENTERTAINMENT MARKETING
INFLUENCER CONNECTIVITY
STRATEGIC PARTNERSHIPS
Page 4
OUR PHILOSOPHY We Are Strategic. We Are Creative. We Are Tactical.
We foster brand preference by creating programs which engender brand curiosity, interest and inquiry.
We drive brand trial, experience, engagement and advocacy.
We believe in pull vs. push and adoption over incursion.
We translate brand mindshare into market share.
Page 5
OUR PHILOSOPHY Enlighten & Inspire vs. Educate & Inform
Surprise and Delight vs. Shock & Awe
Pull Marketing vs. Push Marketing
Peer Advocacy vs. Paid Advocacy
Subliminal vs. Sensational
Adoption vs. Incursion
Covert vs. Overt
Earn vs. Buy
Experience
Page 6
OUR PHILOSOPHY
Appeal
Mind Share Trial Promise
Experience Storytelling Engagement Market Share
Conversation
Visibility Curiosity Familiarity
Page 7
EVINS: STRATEGY Strategy is the foundation of our approach. It’s the lens we use to identify what your brand stands for, to whom it should speak, what it should say and where it should say it. Our Strategy platform is expressed through the following tenets:
Brand Connectivity: Identify business opportunities, core audiences, motivating factors, hero brand attributes and key channels of conversation for your brand.
Brand Engagement: Create and curate brand programming which interacts with your audiences in a unique and compelling way.
Brand Commercialization: Optimize existing channels for revenue growth, as well as design and synthesize new avenues that enhance your brand’s value.
Page 8
EVINS: CREATIVITY Creativity is the platform through which we achieve resonance and elevate brand conversations. It is the inspiration that connects and engages your audiences and communicates your brand messages.
Brand Storytelling: We create the stories that become folklore. The very stories that your audiences will want to share, and share often.
Brand Conversation: Only brands with inspired messengers will take hold on the farthest shores. We ignite conversations that get noticed and shared, while providing the tools necessary to amplify the message to build brand evangelism.
Brand Programming: We activate your brand amongst key audiences where they live, play and buy. We establish third-party endorsements and strategic partnerships that provide powerful allies in communicating your brand message and broadening your brand reach.
Page 9
EVINS: TACTICS Tactics is the purest expression of strategy and creativity directed at your brand’s target audiences. Leveraging our holistic model, in conjunction with our multi-platform programming, we provide solutions for your most critical challenges. Execution may include any number of the following elements:
Blogger Engagement Brand Asset Management Content Optimization Employee Communications E-newsletters Entertainment Marketing Event Management Event Marketing Influencer Engagement
Leadership Positioning Media Audits & Profiling Media Relations Monitoring & Reporting News Bureau Product Placement Sentiment Analysis Social Media Activation Stealth & Guerilla Marketing
Page 10
WHAT MAKES US DIFFERENT We Are Accountable. We Are Consequential. We Are Committed To Making A Difference.
We engender brand preference, passion and evangelism, rather than generic brand promotion, to break through the cacophony in the marketplace.
We foster brand preference by driving brand curiosity, interest and inquiry which serves to catalyze brand trial, experience, engagement and advocacy.
We utilize experience and engagement to create brand-centric conversation and storytelling, optimizing brand mind-share.
We transform brand mind-share into brand market-share by leveraging engagement and affinity to engender advocacy and recommendation.
Page 11
AREAS OF EXPERTISE APPAREL & FASHION
ARCHITECTURE & DESIGN
JEWELRY & WATCHES
BEVERAGES, SPIRITS & WINE
DIRECT MARKETING
CHEFS, FOOD & RESTAURANTS
COMMERCIAL & PRIVATE AVIATION
CONSUMER ELECTRONICS
CONSUMER PRODUCTS
COSMETICS & FRAGRANCES
HEALTH & WELLNESS
HOME FURNISHINGS
HOSPITALITY MANAGEMENT
HOTELS & RESORTS
MEDIA & PUBLISHING
PRIVATE CLUBS & COMMUNITIES
REAL ESTATE
SPAS & SPA PRODUCTS
SPECIALTY RETAIL & CATALOGS
TOURISM AND TRAVEL
Page 12
CLIENT EXPERIENCE
INDUSTRY LEGENDS & PIONEERS AMERSHAM BIOSCIENCES AMERSHAM HEALTH AMEX CENTURION / PLATINUM BACCARAT BARNEY’S NEW YORK BERGDORF GOODMAN DEPARTURES EL-AL ISRAEL AIRLINES ESCADA EXCLUSIVE RESORTS GLACEAU VITAMIN WATER HOTELS & RESORTS OF HALEKULANI JCPENNEY CATALOG / INTERNET JEAN PATOU LEICA CAMERAS MAKER’S MARK BOURBON
MARQUIS JET / NETJETS MICHAEL C. FINA NAUTOR SWAN NEIMAN MARCUS & HORCHOW ROSEWOOD HOTELS & RESORTS S. T. DUPONT SOUTH SEA PEARL CONSORTIUM STEINWAY LYNGDORF SULKA THE LANESBOROUGH TOURNEAU & WATCH GEAR TY WARNER HOTELS & RESORTS VALENTINO VERA WANG VITRA WILLIAM GOLDBERG DIAMONDS
Page 14
AVIATION & HOSPITALITY BACARA RESORT & SPA BLAKES HOTEL CAL-A-VIE SPA CANEEL BAY RESORT CORNELIA DAY RESORT DELTA BUSINESS ELITE EL AL ISRAEL AIRLINES EOS AIRLINES ESSEX HOUSE HOTEL EXCLUSIVE RESORTS FOUR SEASONS BILTMORE FOUR SEASONS FLORENCE FOUR SEASONS NEW YORK HOTEL BEL-AIR HOTEL DE CRILLON
HOTELS & RESORTS OF HALEKULANI
HOTELS & RESORTS OF HALEKULANI LA SAMANNA RESORT & SPA LAS VENTANAS RESORT & SPA LITTLE DIX BAY RESORT MANSION ON TURTLE CREEK MARQUIS JET PARK HYATT HOTELS PALAZZO TORNABUONI PREFERRED HOTELS & RESORTS ROSEWOOD HOTELS & RESORTS SAN YSIDRO RANCH THE CORE CLUB THE MARK HOTEL TY WARNER HOTELS & RESORTS XV BEACON
Page 15
BEAUTY & WELLNESS ANNICK GOUTAL
BATH & BODY WORKS
BIOCHEM
CHARLES WORTHINGTON
CLARINS USA
CORNELIA DAY RESORT
COSTUME NATIONAL
COUNTRY LIFE VITAMINS
CRABTREE & EVELYN
DAVIDOFF FRAGRANCE
DESERT ESSENCE
GAYLE HAYMEN BEVERLY HILLS
GUERLAIN
HOWARD SOBEL, M.D. (DDF)
JEAN PATOU
KANEBO (SENSAI)
LANCASTER GROUP
LONG LIFE TEAS
MAC COSMETICS
OSMOTICS
SKINKLINIC
TEA TREE SOLUTIONS
TRISH MCEVOY COSMETICS
ZONE PERFECT NUTRITION
Page 16
BEVERAGES & SPIRITS BAKER’S KENTUCKY BOURBON
BASIL HAYDEN’S BOURBON
BEEFEATER GIN
BOOKER’S KENTUCKY BOURBON
CHARTREUSE
COURVOISIER
FEUDO MONACI
FOLONARI
GLACEAU VITAMIN WATER
JABOULET
JEAN MARC XO VODKA
KNOB CREEK BOURBON WHISKEY
LAPHROAIG SINGLE MALT
MAKER’S MARK BOURBON
MELINI
MEZZALUNA VODKA
OLIVIER LEFLAIVE
POL ROGER
SCAPA SINGLE MALT SCOTCH
SMARTWATER
THE DALMORE SINGLE MALT
THE GLENDRONACH
X-RATED FUSION LIQUEUR
X-RATED VODKA
Page 17
CHEFS, FOOD & CULINARY 21 CLUB
AA CHEF’S CONCLAVE
ARCADIA RESTAURANT
CAFÉ BOTANICA
CAVIAR RUSSE
CHEF CHRISTIAN DELOUVRIER
CHEF ANNE ROSENZWEIG
CHEF DEAN FEARING
CHEF MICHAEL ROMANO
CHEF SANDRO GAMBA
CHEF’S CATALOG
CRABTREE & EVELYN COMESTIBLES
DEAN’S CUISINE
HORCHOW CATALOG
LA CARAVELLE RESTAURANT
LA MER RESTAURANT
LES CELEBRITÉS
LITTLE CAESARS
NEIMAN MARCUS GOURMET
NOBU MATSUHISA
NOMI RESTAURANT
ORCHIDS RESTAURANT
THE MANSION RESTAURANT
WOODS RESTAURANT
Page 18
CLUBS & SPA CAL-A-VIE SPA
CANYON RANCH SPA
CORE: CLUB
CORNELIA DAY RESORT
KANEBO (SENSAI) SPA
SPAHALEKULANI
SPA OJAI
THE GREENHOUSE SPA
THE SETAI WALL STREET CLUB AND SPA
THE SPA AT BACARA
THE SPA AT CANEEL BAY
THE SPA AT FOUR SEASONS BILTMORE
THE SPA AT FOUR SEASONS NEW YORK
THE SPA AT LA SAMANNA
THE SPA AT LAS VENTANAS
THE SPA AT LITTLE DIX BAY
THE SPA AT RANCHO VALENCIA
THE SPA AT SAN YSIDRO RANCH
THE SPA AT THE CRESCENT
THE SPA AT THE ESSEX HOUSE
THE SPA AT THE HOTEL BEL-AIR
THE SPA AT THE MANSION
THE SPA AT THE PARK HYATT CHICAGO
THE SPA AT XV BEACON
Page 19
DESIGN & DECOR ALBERT HADLEY
ARTHUR BRETT FURNITURE
BACCARAT
BOEHM PORCELAIN
BUNNY WILLIAMS INTERIORS
CASSINA FURNITURE
FLOS LIGHTING SYSTEMS
FRETTE FINE LINENS
J. ROBERT SCOTT
JAMES II GALLERIES
JULIUS LOWY & COMPANY
KATHY TASLITZ INTERIORS
LEVITT WEAVER
MARIO BUATTA INTERIORS
MARK ZEFF DESIGN
MELROSE HOUSE
NINA CAMPBELL INTERIORS
PETER MARINO ARCHITECTS
ROSE TARLOW
SALLY SIRKIN LEWIS
SCALAMANDRE
SHERLE WAGNER
SLATKIN & COMPANY
SOUCIE HORNER, LTD.
SUSAN ORSINI INTERIORS
VICTORIA HAGEN INTERIORS
Page 20
E-COMMERCE & WEB CORE ACCESS
CORNER DRUG STORE
E-CITY OF STYLE
E-CITY OF TRAVEL
E-INTERIORS
EXCLUSIVE RESORTS
EZFACE
GUESTNET TECHNOLOGIES
HOMMAGE GROOMING
INTELLIBOT ROBOTICS
JCPENNEY
LEICA CAMERA
MEDIZINE
MEMORY MOUNTAIN
NEIMAN MARCUS
PORTERO
PREFERRED HOTELS
RX REMEDY
SPATIALIGHT
STEINWAY LYNGDORF
TOURNEAU
ULYSSE NARDIN CELL
Page 21
FASHION & JEWELRY BALLANTYNE CASHMERE BEGG CASHMERE BOTTEGA VENETA CACHE CALVIN KLEIN CHAUMET DAMIANI DIANE VON FURSTENBERG EBEL SWAROVSKI EMANUEL / EMANUEL UNGARO ESCADA GILMAR / ICEBERG GIORGIO ARMANI GRAFF UK
GRUPPO GFT JOSEPH ABBOUD MISSONI MODA MADE IN ITALY OPTICAL SHOP OF ASPEN SHOES FROM SPAIN SOUTH SEA PEARL CONSORTIUM SULKA TARA & SONS THIERRY MUGLER TIFFANY & CO. VALENTINO VERA WANG WILLIAM GOLDBERG DIAMONDS WOLFORD HOSIERY
Page 22
MEDIA & PUBLISHING AMERICAN EXPRESS PUBLISHING
ARCHITECTURAL DIGEST
DEPARTURES
E-CITY OF STYLE/E-CITY OF TRAVEL
ELEGANT BRIDE
ELITE TRAVELER
ELLE DÉCOR
FASHION WIRE DAILY
FOOD & WINE
GOURMET
HEMISPHERES
LUXUS
MANHATTAN STYLE
MEDIZINE
MICHAEL GROSS
PAT BOOTH
ROBERT M. EDSEL
RXREMEDY
SKY GUIDE
STRATOS
TENNIS MAGAZINE
TRAVEL + LEISURE
VENDOME PRESS
VERANDA
Page 23
REAL ESTATE 17 UNION SQUARE WEST
DOMENIUM GROUP
BACARA RESORT & SPA
BAL HARBOUR SHOPS
CRESCENT COURT CENTER
EXCLUSIVE RESORTS
PALAZZO TORNABUONI
PLACE DES ANTIQUAIRES
RODEO 2 CENTER
SHOPS AT MILBURN
THE MANSION ON TURTLE CREEK
THE MARK HOTEL
THE SETAI WALL STREET
TIME WARNER CENTER
Page 24
TRANSFORMING MIND-SHARE INTO MARKET-SHARE
& BRANDS INTO LEGACIES
Copyright © May, 2012 by Evins, Ltd. [www.evins.com]. The material and information contained herein, and all aspects thereof, are the exclusive and sole property of EVINS, Ltd., and may not in any way be used or adopted, in whole or in part, without the express written consent of EVINS, Ltd.