AgendaIntroductionsOverviewGoalsFunctionsTypesBuilding ToolsROIUse Case

Marketing, Business Development Hammond, TradePRO Network

Last Decade: Digital Signage/POS VAR

Today:Global Marketing Manager, BlueStar

Dean Reverman

Entrepreneur, Channel Pioneer, Inventor Founder 4 technology Companies Chairman Emeritus, CompTIA

Last Decade: Autotask Platform for VARs to Manage their Business

Today: ChannelEyes Mobile Platform for Vendors to communicate with Partners

Bob Godgart

new technologies

new business modelsevolving competition

communicationeconomic forces

The Channel Perfect Storm

Mobile Stats you need to know

98% o f Business User have a mobile device

Average person checks it 110 times per day Social media News Email Calendar Tools Browser Business Apps

Brand

Educate

Empower

How Would You Use an App in Your Business?

App Goals

• Why does my company want / need an App?

• What is the Definition of success?

• How can it help our Business?

App GoalsProspectInformationTake ActionContact Info

Customer AppCommunicationEngagementEducationLoyaltyFeedbackTools/ResourcesMeasure

App Functions• Define Your Audience – Prospects vs Customers– In need of tools– In need of information

App Security

OpenEasyInstant EntryNo User Level DataEveryone has access

Secure LoginLimit Access: Private / SecureRegistration vs SSOSSO MethodsTools know who you areMeasure by User

Content Is King!

• What is Valuable to your Users?• Define Content • Information vs. Interactivity / Tools• Gamification• How do you keep it up to date and fresh?

How do we build it?

Building Tools

• Considerations for In House Development, Outsource or Platform

– Cross Platform Compatibility– Ongoing Maintenance, Support and New Development– Does it run locally or use a hosted back end?

Building Tools• Leveraging things in device - – Camera, GPS, Bar Code Scanner

• Integrating into Workflow– Requires Back-end Integration– Mobile App to put and gather data– Forms / Fat Finger Questions / Behavioral Usage

Building Tools• App Store Submission Process– You’ll Need Screen Shots, Descriptions, “patience”– Apple

• Allow 2 Weeks• Follow the Rules• It may take several tries

– Google Play• Simple 24 Hour Process

– Windows• Universal Apps

– Desktop, Tablet, Phone

What about ROI?

• Measuring and Metrics– What is App success?– Key Metrics – Managing Expectations– Needs to be embedded in the culture• not just another project

– Requires care & feeding / Analysis of usage

Use Case

• BlueStar App – Communication Portal – Gamification – Drive Social Media– Adoption– Getting Feecback