Agenda Market creating innovation sessionMarket creating innovation, Johan Lindberg, VinnovaEUSME-support office, Sara Gunnerås, SwedenBioExperiences from SME-instrument, Kristoffer Lundegren, Starcounter

Starcounter Open Disruptive Innovation-SME-instrumentExperiences from Fast Track to Innovation (FTI), Monica Normark, SEKAB

ReTapp – Re-Think All Plastic PackagingQ&A12:00 Lunch, bilateral discussions, exhibition

Market creating innovation

Market creating innovation

Johan Lindberg, Vinnova

I. Sustainabledevelopment and

climate

II. Digitisation in industrial technologiesand societal challenges

III. Strengtheninginternational R&I

cooperation

IV. Societal Resilience V. Market creatinginnovation

Excellent science Industrial leadership Societal challenges

V. Market creatinginnovation

Excellent science Industrial leadership Societal challenges

NewsOne Umbrella

Gathers all actions were the applicant define the product/service/businessdevelopment to be targettedSME-instrument

Same, same, but different …Now truly bottom-up, the applicant defines the product/service/businessdevelopmentHigh potential to boost the growth of your companyNew markets or disrupt existing ones in Europe and worldwideFunding to develop and scale up your idea !!!

Increased usage of Prizes

ContinuationSupport to incubators, test-beds, large-scale demonstrations, etc. continued within Industrial Leadership and Societal ChallengesSeveral programmes continue along their trajectory

EU-visionFirst elements of a European Innovation Council (EIC)

Support for innovative firms and entrepreneursPotential to scale up their businesses rapidlyEuropean and global levels/markets

Make better use of prizesSupport large-scale demonstrators

not only for testing technological and non-technological innovationsalso address legal and standardisation requirementsstimulate citizen/user/consumer involvement.

Type of Actions

SME-instrumentFuture and Emerging Technologies (FET-Open)Fast-Track-to-Innovation (FTI)Prizes - Inducement or CompetitionsEurostarsPre-Commercial Procurement (PCP)

Differentperspectives – opportunities – function

Top-down - Bottom-upProcurer - SupplierCollaborative - SingleResearch - DevelopmentTechnology/user push - Technology/user pull

innovators - Early adopters - Early majority - Late majority - Laggards

TimeResearch Development – proximity to market

FET-Open

What is suitable for my idea?

Future and Emerging Technologies (FET-Open)- Scientific breakthrough with clear consequences

for identified application- Multi-disciplinary aproach- European multilateral cross-border collaboration- Typically project is 3 years, 3 million EUR, about

6-8 organisations from 4-5 countries- Participation from private sector mostly by

research intense companies

TimeResearch Development – proximity to market

FET-Open Eurostars

Fast-Track-to-Innovation

What is suitable for my idea?

SME-instrument

EurostarsResearch performing SME coordinateBilateral cooperationDevelopment of new, innovative products, servicis or processesIntention to reach new marketsExpected commercialization within two years after end of projectTypical project is 3-4 organisations from 2-3 countries, 2,5 years and 1,4 million EUR

TimeResearch Development – proximity to market

FET-Open Eurostars

Fast-Track-to-Innovation

What is suitable for my idea?Fast-Track-to-InnovationTime-to-market no more than 3 years from START of projectIndustry-driven (private sector mandatory, min 60 % of budget to private sector)Innovative concept that has strong potential to grow and scale-up your companyCo-creation or open innovation as ways to advance your innovation cycle

Substantial funding to test, demonstrate and validate your innovation with users before full commercial roll-out, potentially via a spinoff company or a joint venture

Minimum 3, maximum 5 partners from minimum 3 countries

TimeResearch Development – proximity to market

FET-Open Eurostars

Fast-Track-to-Innovation

What is suitable for my idea?

SME-instrument

SME-instrumentSmall and medium sized enterprize applyNo demand for collaboration, but possibleThree phasesPhase-1: pilot study, lumpsum 50 000 EUR, 6 months, 70 % reimbursement ratePhase-2: Development project, 1-2 years, 0,5-2,5 million EUR, 70 % reimbursement ratePhase-3: Commercialisation, no funding

TimeResearch Development – proximity to market

What is suitable for my idea?

FET-Open Eurostars

Fast-Track-to-Innovation

SME-instrument

PCP – Pre-Commercial Procurement

Prizes

Type of actionsSME-instrument

Small & medium sized enterprize apply, pilot study, development project, commersialisationFuture and Emerging Technologies (FET-Open)

Scientific breakthrough with clear consequences for identified application, European cross-border collaborationFast-Track-to-Innovation

European cross-border collaboration for targetted market entryPrizes - Inducements or Competitions

’Best female entrepreneur in EU’ or ’First to solve problem X wins €€€’Eurostars

Research performing small and medium sized enterprize apply, bilateral colaborationPre-Commercial Procurement (PCP)

Public sector procure a ’research project’

Take home message

Perspective, yours and the othersType of actionsDon’t loose the motives of the financier

Here be dragon and ogres, travellers walk not alone …

Sara Gunnerås, PhD | Director EUSO SwedenBIO | sara.gunneras@swedenbio.com | www.eusme.se

Organization Purpose

Increase the participation of SwedishSmall and Medium-sized Enterprises in

Horizon 2020 and Eurostars

Problem & Solution

• Horizon 2020 is a large and complex program that can be difficult to navigate in.

• The solution is a SME support office!- Help the SMEs understand if they should apply

- Increase the quality of their proposals when they decide to go ahead

- Facilitate their participation after successful evaluation

About Us• Consortium of 6 organizations

⎼ RISE (project leader) ⎼ IVL Svenska Miljöinstitutet⎼ LTU Business (Luleå Tekniska Universitet)⎼ SwedenBIO⎼ Swerea IVF⎼ Uminova Innovation AB (Umeå)

• National coverage

• Industry/Sector coverage

• Enterprise Europe Network competence

• Financed by Vinnova and Tillväxtverket

Value proposition

• EUSMESupport2020 offer a free of charge ”one stop shop” support service for SMEs

• The office is easy to contact via our Helpdesk. Response within 48 hour.

• Partners in the network have long experience of participating in the EU's framework programs and to support the Swedish industry

• High quality feedback on applications

22© Starcounter AB, 2017 — Strictly Confidential

Meet the team

LTH Business

Uminova Innovation

RISE, SwedenBIO

IVL, RISE, Swerea

KNOWLEDGE & EXPERIENCEBio Economy

Business CoachEnergy

EnvironmentEnvironmental Economist

ICTInnovation SpecialistIndustry Background

Life ScienceProcess Material

Legal ExpertManagement Consultant

Project LeaderResearch Background

Our ServicesCurious about EU funding?

My application got rejected. I got my project funded! I'm drafting an application.

Attend SME Instrument/ Eurostars workshops Get feedback on application

Review of evaluation report on rejection.Get feedback on new version of application

Attend an information meeting (www.eusme.se/event)

Book support meeting to• discuss preliminary ideas and

formulate a project concept.• identify relevant

programs/calls.• get advice for finding project

partners and how to build a consortium.

• get advice when register at the EU data base.

• get advice on alternative funding via EEN.

Help with reporting Prepare for auditingEEN provides KAM (SME Instrument)

We neither write the application nor act as a project leader.

SME Instrument 2018-2020 – What’s New?

1. Full bottom-up selection approach pre-defined topics removed

2. Overhaul of the submission forms simplified + more business-oriented

3. Pool of expert-evaluators evaluators with investor profile has been significantly increased

4. Face-to-face interviews with selected Phase 2 applicants best and most disruptive innovation ideas pass the cut

SME Instrument – 6 lessons learnt Too much focused on the project and not enough on the business

opportunity.

Not convincing when describing the company (you have to explain why your company will succeed and not your competitor).

Not providing enough information on competing solutions.

Having a too low level of innovation, planning to develop a product that already exists on the market.

Proposing just an idea without any concept for its commercialisation.

Just trying their luck (the SME Instrument is not a lottery!).

THANK YOU!eusme.se | helpdesk@eusme.se

Technology combining In-Memory Computing and Artificial Intelligence, fundamentally changing the enterprise software industry

A Trillion Dollar Industry

Digitatalization of all busineness

Dominated by the Incuments

29

THERE WILL BE A PARADIGM SHIFT..

OPEN PLATFORM

Powered by

Any Business Application owner

…THE FUTURE WILL BRING ALTERNATIVES WHERE OPENESS, INNOVATION AND FLEXIBILITY IS CENTRAL

WE HAVE CURRENTLY A SITUATION WITH FEW LARGE CLOSED BUSINESS APPLICATION PLATFORMS…

SPEED

FLEXIBILITY

COST

IN MEMORY DATA TECHNOLOGY

PLATFORM OWNER SETS ALL THE RULES

VERY HIGH LICENSE, IMPLEMENTATION-INTEGRATION- AND MAINTENANCE COST

SaaSBest of breed apps

Integration Out of the box

IN MEMORY DATA TECHNOLOGY

IMAGNITION SETS THE LIMITS

VERY LOW TCO, & IMPLEMENTATION COSTCOGNITIVE INTEGRATION

TODAY TOMORROW

Hybrid and /or in the Cloud

Innovation

Open platforms enabling ecosystemsClosed Walled Garden vs

…THE QUESTION IS NOT IF BUT WHEN AND WHO WILL TAKE THE POSITION

31© Starcounter AB, 2017 — Strictly Confidential

Winner!

32

Lessons learned

Foundational: Know you overall objectives, what will you achieve with the funding?1. Patience, third try phase two2. Actively seek for feedback and listen carefully3. Precision, be precise. If you are good it´s all about the tenths!

Tips and trixUse a external writer: - It takes time and focus ( that you don´t have)- If you can explain to a external resource, the probability that the EU evaluators will

understand increases- Focus on the evaluation criteria, not on how good you think you are

© Starcounter AB, 2017 — Strictly Confidential

The ReTAPP project has received funding from the European Union Horizon 2020 Research and Innovation Programme under grant agreement no 691414.

RETAPP OBJECTIVES• Demonstrate a production of wood based fructose for further production to a

biobased polymer, Polyethylene Furanoate (PEF)

• Generate fructose from wood to a commercial process as a replacement for food/starch or fossil made fructose

• Prepare the whole value chain for market introduction

Retapp – rethinking all plastic packagingReTAPP Value Chain

Glucose Fructose

Evaluation Summary Report (ESR)

Biomass

Hydrolysate – pentos sugars

Hydrolysate – hexose sugars

Lignin

Hydrolysate – for biogas production

Hydr

o. –

Cellu

.

Pret

reat

men

t

Enzy

mat

ic

hydr

olys

is

Sepa

ratio

n

Sepa

ratio

n

Demonstration scale –Sugar platform

Complementing technical platforms High beneficial impact on environment

Experience & Recommendations

Proposal ProcessChallenges

Market creating innovation

Agenda Market creating innovation sessionMarket creating innovation, Johan Lindberg, VinnovaEUSME-support office, Sara Gunnerås, SwedenBioExperiences from SME-instrument, Ruslan Fomkin/Kristoffer Lundegren, Starcounter

Starcounter Open Disruptive Innovation-SME-instrumentExperiences from Fast Track to Innovation (FTI), Monica Normark, SEKAB

ReTapp – Re-Think All Plastic PackagingQ&A12:00 Lunch, bilateral discussions, exhibition