Ain inphosoft inpho_connect_v1_sales presentation_v1.1

transcript

InphoConnectGenerating Messaging Revenues Through Fastest Growing Social Networking Service

November 2010

Agenda

Please select new brand image

• About Social Media• Operator Benefits• Product Overview

– product– roadmap– architecture

• Reference case

Version No: 12345 / Status: Live

What is Facebook?

Social Networking site that users connect with each other, keep up with what they are doing and interact with them Most number of users worldwide

What is Twitter?

Micro blogging service that allows users to send/receive messages known as “tweets”

Fastest growing social networking service today

Each user has personal twitter page to post updates, view followers messages, manage settings

Social Media Follower Concept

John follows Dan

Dan follows Mark

Mark follows John & Dan

Dan sends update,John & Mark receives

John sends update,Mark receives

Mark sends update,Dan receives

Viral Effect - Allows a user to follow others and to be followed by other users.

Social Media Ecosystem

This ecosystem contributes millions of messaging traffic across the network every day mostly over Web or data. SMS will become the fastest growing form of updates.

FB/Twitter creates a web of users each friend/following one another. FB/Twitter creates a web of users each friend/following one another.

Current Channels

Via Web

Via Desktop Apps

Via WAP

Via Mobile Apps

Via SMS – InphoConnect

Pull modelNot ubiquitous

Pull model

Pull model, some pushnotifications, limited mainly to smartphones, uses data & WIFI

Push, ubiquitous, simple to use supports all handsets. Only delivers what the users wants to receive (personal configuration).SMS is Operator’s domain!

Social Network Proposition

Slide Number: 8

ClientClientindependenceindependence

Ensuring adEnsuring adrelevancerelevance

Social Networking Gateway

Mobile Advertising

Solution

Spam & Fraud

Control

Controlled Controlled & Secure& SecureAccess Access

EnsuringEnsuringSecuritySecurity

Social NetworkingSolution

postpostreactreactblogblogtweettweet

alertsalertspingspingsstatusstatustweetstweets

Agenda

• Reference case

Operator Benefits

• Social Networking Services (SNS) are increasingly popular as a media for users to stay informed, interact and connect with friends.

• The popularity of such services span across the globe attracting millions of users, transacting billions of messages and updates daily.

• This brings growth opportunities to service providers as social networks intensify their move into the mobile space to attract more users.

InphoConnect

Mobile Social Network Connectors.• With Inphosoft’s InphoConnect solution, we enable

service providers to leverage on the social network phenomenon;

• Allow Subscribers to gain ubiquitous access to multiple social networking sites through various mobile channels such as SMS, MMS and Video calls

Agenda

• Reference case

InphoConnect Architecture

Reception Reference

Friends Filter Utility

Single Sign On

Ad Message Insertion

Content Aggregator

Image Hosting

Video Hosting

URL Shortener

O & M Admin

Reporting Tools

Scheduling

Charging Business

RulesProfiling

Basic Modules

Premium Modules

Backend Modules

Twitter

Facebook

Youtube

Others Social Network Site

WAP/Mobile Internet

3G Circuit Switch

Mobile Client

InphoConnect Features

• User friendly Web Interface • Single sign on via social network credentials• Bi-directional interactive access• Reception preferences• Friends filter• Content aggregation proxy• Multilanguage support• Supports text and images

InphoConnect Features

• Videocast – supports 3GP videos through video calls• In-house image/video hosting or integrate to 3rd party

sites• URL shortener• Message Throttling to manage channel loads• Billing and charging APIs• Reporting functions• Flexible deployment – hosted or onsite

InphoConnect Roadmap

• Interface to more social network services:– Foursquare– Google Buzz– Hi5– Linked-In

• Location-aware functionalities via integration to:– Telco’s location-based-system (LBS)– Google Maps

Agenda

• Reference case

Reference Case - Starhub MobiTweet

• Awarded late Aug 09• Implementation & Testing in 3 weeks• Launched early Oct 09• After a month from launch, traffic

surpassed expectations• Since launch, each month traffic

growth over previous month• Actual Comments from Starhub

MobiTweet citizens:

OMG I LOVE MOBITWEET! I CAN TWEET AND GET UPDATES. Lol so gay.

mobitweet i love you so muchhhh! you're such an awesome invention! Woohooo! :D :D :D

OMG! Lovin' the mobitweet via SMS so much!! It's so much more better and faster! And updates come automatically!

I jst woke up n still on e bed n tweeting wt mobitweet is soo convenient... Ah bk 2 sleep again

Discovered tt starhub actually have a twitter update service, mobitweet:) not only can u send tweets, u can receive tweets too:) awesome!

Mobitweet seems pretty cool. No more texting international number to tweet, YAY!

Screenshots

From Landing Page, click to

Sign in

From Landing Page, click to

Sign in

Screenshots

Enter Twitter account

username and password

Enter Twitter account

username and password

* The recommended approach to signing in is using the Oauth method.see http://apiwiki.twitter.com/OAuth-FAQ

Tweets will display operator branding

Screenshots

Enter subscriber mobile numberEnter subscriber mobile number

System will generate a token (One time

password) and send to subscriber mobile.

Enter OTP and Activate

System will generate a token (One time

password) and send to subscriber mobile.

Enter OTP and Activate

Screenshots

Select friends to receive SMS tweets.

Number of selection allowed is

sys admin configurable

Select friends to receive SMS tweets.

Number of selection allowed is

sys admin configurable

Screenshots

Select time to receive SMS

tweets

Select time to receive SMS

tweets

Screenshots

Change registered

mobile number

Change registered

mobile number

Sign Out and start enjoying

twitter over SMS

Sign Out and start enjoying

twitter over SMS

Screenshots

To post a tweet, type message and send SMS to short code

Screenshots

To receive a tweet from selected friends, an SMS push will be delivered via short code

Screenshots

Operator branded Mobile Internet (WAP) portal forTwitter update is available and optional

Dual Mode – Twitter & Facebook

Videocasting

Press <1> to start recording

User starts recording

Press <2> to stop recording

Select an option:

1) save2) review3) discard

User makes video call to XXXX

User selects <1> to save the video

User stops recording

InphoConnectServer

<MSISDN> has recorded a new video. To watch it, video call to YYYY#<usrID>#<vidID>

Summary

• InphoConnect enable service providers to leverage on the social network phenomenon now

• Proven deployment at Starhub, Truemove, Maxis and Dtac.

• Fast deployment – onsite or hosting

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Colour Option - “innovation”

• Monochromatic

1stQtr

2ndQtr

3rdQtr

4thQtr

Master Colour Palette

Monochromatic

Core Brand

Colours

Accent Colours

ACISION REDThe monochromatical colours for red make up most of the complimentary palette, so I would suggest that the “Acision Greens” be used as accent colours to create high impact.

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