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Presented by: Aaqib Qasim

Hassan Imran

Unzila Shoaib

Mustafa Mahdi

Behjut Fatima

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An Introduction

Private airline based in Karachi, Pakistan with its main hub at Jinnah International Airport, Karachi

Established in 2003 and started operating its flights from 2004

fleet consists of 10 aircrafts as on April 2007 of Airbus A320 and A321 aircrafts

Operates 30 daily services to

7 domestic destinations

International services to Dubai from four different cities Manchester from Islamabad

Current CEO: Mr. Shahid Khaqan Abbasi

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Unique innovations to its name

First private airline of Pakistan to commence direct flights to Manchester from 1st June 2007 twice a week and on daily basis from 15th December 2007 onwards.

the first airline of Pakistan and South Asia to introduce self check-in and wireless check-in kiosk facilities

The first airline to introduce e-ticketing in Pakistan, that is, complete online reservation systems

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Previous SystemPrevious System

Global Distribution System (GDS)

Includes browser based system Sabre-Amadeus-Worldspan

VPN based Galileo

Airblue: Sabre system

Some of the pitfalls of Sabre: fee per transaction Maintenance fee Hidden cost

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Current SystemCurrent System

• A user friendly customized system

• Developed by their own IS Specialists and Programmers Based in Los Angeles

• Overseen by Mr. Tariq, the owner of the airline, and his assistants

• All inter-related party with the airline are connected through the same website i.e. www.airblue.com

• Specialized Usernames & Passwords to those accessing this website according to authority levels

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Communication Communication ModelModel

Intranet: All the employees are connected through the

intranet formed on the website www.airblue.com/ednet .

Internet: Is used by:

The travel agents travel counselors the customers themselves.

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Online Reservationwww.airblue.com

Customers

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Step 1

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Step 2

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Step 3

Step 3

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Step 4

12Step 5

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Step 6

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Online Reservation: www.airblue.com/agents

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Online Reservationwww.airblue.com/counselors

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What’s happening at the front end and the back end?

E- Drawer

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Flight Operations Process

Before Flight Departure: Self-check in Kiosk mechanism Supply Chain Management Closing Flight

After Flight Departure: Updating Flight Reports

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Enterprise Collaboration Systems

Employees communicate with each other through

E-mail

IP Phone

Communication between the Pilot and the Ground Staff Radio Phone

VHF Technology

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CRM CRM

BlueMiles Frequent Flyer Program

Call Centre 111-AIR-BLU

Web-based self service

Visit the Direct Sales Office (DSO)

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Human Resource SystemHuman Resource System

Hiring Process

Online Application Form

Applicant given an application number

Stores Information on the database

Call Applicants for respective job interviews

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Advantages Of IS

Cost benefit

Time saving and convenient to use

User friendly System

Erased the concept of all manual paperwork.

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Disadvantages Of IS

Internet connectivity might go down

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Thank You