Airline e-Ticketing

By

Shannon Huggins

November 25, 2004 Airline e-Ticketing 2

Research Question and Scope

• Research Question: Will e-Ticketing Survive the Evolution of Innovation?

• Past: 1914 to 1978

• Present: 1978 to today

• Future: Tomorrow to ?

November 25, 2004 Airline e-Ticketing 3

Theory = Diffusion of Innovation (Winston)

• Ideation

• Prototype– Supervening Social Necessity

• Invention– Law of Suppression of Radical Potential

• Diffusion of Innovation

November 25, 2004 Airline e-Ticketing 4

First Flight

Courtesy of AerofilesU.S. Air Force

• A.C. Pheil, St. Petersburg, Florida

– January 1, 1914 Ideation to prototype to invention

November 25, 2004 Airline e-Ticketing 5

Airmail Service

• 1925 - The Airmail Act

On March 3, 1919, William Boeing (right) and pilot Eddie Hubbard performed the first U.S. international airmail flight in this Boeing Model C. They flew from Vancouver, British Columbia, Canada, to Seattle, Washington.

Supervening Social Necessity

Prototype

November 25, 2004 Airline e-Ticketing 6

World War II

• War = Bombers

• Passenger Air Travel = passenger aircraft

• Airlines Establish Routes

Supervening Social Necessity = Prototype

Credit - Library of Congress

November 25, 2004 Airline e-Ticketing 7

Reservation Automation

• 1959 to 1972: SABRE, then PARS, then APOLLO (CRSs)

• Interline Travel

• Deregulation = 1978

• Co-Host CRSs

• CRS rules = 1984

• CRS became GDS[Spin-off prototypes from Supervening Social Necessity]

Ideation to prototype to invention

Supervening Social Necessity

Supervening Social Necessity

November 25, 2004 Airline e-Ticketing 8

Computer Reservation Systems

Source: GAO Analysis, 2003

Law of Supression of Radical Potential

Lack of Internet

November 25, 2004 Airline e-Ticketing 9

Global Distribution SystemsSummary of Payment and Fee Flows in the Current Distribution of Airline Tickets

November 25, 2004 Airline e-Ticketing 10

Third Party Brokers and Travel Agents

Average Airline Bookings Per Distribution Method, 1999-2002

Law of Supression of Radical Potential

November 25, 2004 Airline e-Ticketing 11

Kiosks

• Print out boarding passes at airport

• Future – Print out bar codes,

baggage tags– 2-step check-in (no

ticket counter)

Kiosks reaching diffusion

November 25, 2004 Airline e-Ticketing 12

• Common-Use Self Serve Kiosks (CUSS)– Cell phone check-in– Rental car and parking facilities, cruise ships

• Smart Cards– Frequent flyers– Fingerprint analysis/signature (biometrics)

• Upstarts – online e-Ticket travel agencies– http://www.mobissimo.com – http://www.qixo.com

Future

Prototype

Parallel Prototype