Post on 01-Nov-2014
description
transcript
LAP
RT
v11.
10
Print MarketingTable of Contents
• The AJC Advantage
• Our Newspaper Audience
• Ad Options
• Popular Sections
• Package Prices
• Specialty Products
• Other Publications
LAP
RT
v11.
10
The AJC: A Division of Cox Media Group Atlanta’s Only Integrated Media Provider
Largest Local Audiences.
Sources: 1) Scarborough Research - Atlanta CBSA (2010 R2); 2) Online: Nielsen NetRatings – Atlanta DMA (Q1 2010 Avg)
THE AJC50% of adults weekly1
AJC DIRECT MARKETING100% households anytime
ajc.com/Yahoo!75% of online users monthly2
Advanced Customer Targeting.
And, return on your ad investment.
LAP
RT
v11.
10
The AJC: Largest Local AudiencesDelivering the Most Buyers
Scarborough Research 2008, Release 2 Recontact Study, Atlanta CBSAQ: Check the types of advertisements that prompted you to visit a store or online site in the past 3 months. Then check whether you made a purchase as a result of that
advertisement.
More Atlanta consumers were prompted to make a purchase after seeing an ad in the newspaper.
LAP
RT
v11.
10
AJC Newspaper Delivery Footprint
Includes 4 million adults
representing 95% of retail spending in Atlanta’s core based statistical area (CBSA).
Source: Experian/AGS from Alteryx (2010)
LAP
RT
v11.
10
The AJC’s Reach of Atlanta AdultsDelivering 1.7 Million Readers Weekly
Source: Scarborough Research 2010 Release 1, Atlanta CBSA
40 spots on top 4 stations
100 spots on top 10 stns
50 spots on top 5 stns
5 Weekday + 1 Sunday
In print alone – we continue to reach more audience than both television and radio.
LAP
RT
v11.
10
The AJC – Delivered Daily More Affluent & Educated Audience
6
Atlanta Market Adults
Daily AJC
Readers
Sunday AJC
Readers
Men 49% 48% 47%Women 51% 52% 53%Age 18-34 31% 20% 21%Age 35-54 42% 37% 42%Age 55+ 27% 43% 37%Median HH Income $66,524 $78,597 $69,667
White 66% 68% 65%Black/African American 29% 28% 32%Own home 71% 82% 77%
Kids in HH 47% 38% 40%Married 56% 62% 61%College degree+ 31% 44% 37%
Source: Scarborough Research 2010 Release 1, Atlanta CBSA
LAP
RT
v11.
10
AJC Standard Ad Sizes
7
Standard ads available in most
sections.
Two standard ads available on all section
fronts including main page/section A.
LAP
RT
v11.
10
Premium AJC AdvertisingFront Page Ads – Any Section
8
Note: Publisher has privilege to edit or reject section front ads.
• Showcase product/service in a high-visibility section-front ad.
– Main/A-Section, Business, Sports, Living and more.
– Strip (6c x 3”) or Box (2c x 5”) sizes.
• Create unique campaigns for continued reader engagement.
• Enjoy single-advertiser exclusivity.
• Be seen on dates important to your business.
LAP
RT
v11.
10
AJC Dynamic Ad SizesD
aily
Ava
ilab
ility
LAP
RT
v11.
10
SPADEA TRUCK14.83”(9c) x 21”
Available inside only.
Premium AJC AdvertisingSpadea Wrap
• Delivery Days
– Thu-Sun – Main/Metro
– Sun – Living & Arts
• Audience: AJC Subscribers
• Delivery Options: Full-Run
Picture your ad as the lead feature of our
newspaper or popular sections!
LAP
RT
v11.
10
Popular AJC Sections Main/A-Section
• Double-truck ad units (13c x 21”), available every day.
• High visibility ad units (2c x7”), available every Sunday on page A2.
• Page A3 units – up to ¼ page Sunday and ½ page daily.
LAP
RT
v11.
10
12
Popular AJC Sections Advertiser-Dedicated Section
• High-impact position – placed immediately behind main/A-Section.
• All-color – 6 to 8 pages (optional high-brite stock)
• Available every day.
Cover
Inside
LAP
RT
v11.
10
Popular AJC SectionsThursday Deal Spotter
• Delivery Day: Thursday
• Audience: AJC Subscribers
• Content: Shopping values, deals and steals, and best buys – well-suited for comparative shoppers.
• Ad Options: Display
• Delivery Options: Full-Run or Zoned
WEEKDAY AJC READERSHIP BY DEAL SPOTTER ZONES3
CENTRAL 246,400NORTHEAST 84,800NORTHSIDE 136,500NORTHWEST 63,600
Source: Scarborough Research – Deal Spotter delivery areas (2010 R2).
LAP
RT
v11.
10
Weekday Readers – Central ZoneDiverse, Affluent and Homeowners
Central ZoneAdults 18+
Weekday AJC Readers
Men 45% 46%
Women 55% 54%
Age 30+ 80% 88%
Median HH Income $53,756 $75,743
White 37% 46%
Black/African American 57% 50%
Own home 64% 79%
Kids in HH 38% 30%
Married 42% 48%
College degree+ 37% 46%Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2).
Profile of Weekday AJC Readers, not specific to a section.
LAP
RT
v11.
10
Weekday Readers – Northside ZoneAffluent, Homeowners and Educated
Northside Zone
Adults 18+Weekday AJC
Readers
Men 52% 53%
Women 49% 47%
Age 30+ 81% 86%
Median HH Income $90,366 $101,285
White 83% 87%
Black/African American 11% 10%
Own home 77% 83%
Kids in HH 44% 38%
Married 62% 68%
College degree+ 49% 53%Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2).
Profile of Weekday AJC Readers, not specific to a section.
LAP
RT
v11.
10
Weekday Readers – Northeast ZoneAffluent, Homeowners and Married
Northeast Zone
Adults 18+Weekday AJC
Readers
Men 49% 53%
Women 51% 47%
Age 30+ 78% 88%
Median HH Income $77,836 $92,142
White 73% 72%
Black/African American 21% 23%
Own home 82% 88%
Kids in HH 50% 46%
Married 63% 71%
College degree+ 34% 38%Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2).
Profile of Weekday AJC Readers, not specific to a section.
LAP
RT
v11.
10
Weekday Readers – Northwest ZoneAffluent, Homeowners and Educated
Northwest Zone
Adults 18+Weekday AJC
Readers
Men 50% 52%
Women 51% 48%
Age 30+ 80% 94%
Median HH Income $66,027 $70,490
White 79% 86%
Black/African American 17% 9%
Own home 77% 89%
Kids in HH 43% 40%
Married 60% 69%
College degree+ 30% 42%Source: Scarborough Research - Double Base, Base; ZIP Codes of Distribution (2009-2010 R2).
Profile of Weekday AJC Readers, not specific to a section.
LAP
RT
v11.
10
Popular AJC SectionsFriday Go Guide
• Delivery Day: Friday
• Audience: Daily AJC Subscribers
• Content: A weekend entertainment and dining source including dining and movie reviews, spotlights on the hottest acts and best live music, comics, Dear Abby, puzzles, and TV listings.
• Ad Options: Display
• Delivery Options: Full-Run
Appeals to a diverse audience – younger adults, families and on-the-go Atlantans!
LAP
RT
v11.
10
Popular AJC SectionsSunday Comics
• Delivery Day: Sunday
• Audience: AJC Sunday Subscribers
• Content: Classics like Blondie and Beetle Bailey, as well as newer strips like Baby Blues and Fox Trot.
• Ad Options: Display or Insert
• Delivery Options: Full-Run
Attracts readers of all ages – and coupon-cutters too!
LAP
RT
v11.
10
Popular AJC SectionsSunday ajcTVweekly
Fro
nt
Co
ver:
6c
x 3”
Back Cover: 3c x 9.85”
For an entire week, front and back page ads get seen each time it’s picked up!
LAP
RT
v11.
10
Popular AJC Sections Sunday Living & Arts
Delivery Day: Sunday
Audience: AJC Sunday Subscribers
Content: Popular columns (e.g., Dear Abby) and stories related to travel, shopping, entertainment, movies, books, and lifestyle, plus the crossword.
Ad Options: Display
Delivery Options: Full-Run or Zoned
SUNDAY AJC READERS
Under Age 55 63%Age 55+ 37%Median HH Income $69,667
White 65%Black/African American 32%Own home 77%
Kids in HH 40%Married 61%College degree+ 37%
Scarborough Research - Atlanta CBSA (2010 R1)
LAP
RT
v11.
10
Sunday AJC Readers – Northside Zone Affluent, Homeowners and Educated
Northside Adults 18+
Sunday AJC Readers
Men 50% 53%
Women 50% 47%
Median Age 43 48
Median HH Income $88,794 $96,185
White 81% 84%
Black/African American 13% 12%
Own home 77% 84%
Kids in HH 46% 42%
Married 62% 66%
College degree+ 48% 57%Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1).
Profile of Sunday AJC Readers, not specific to a section.
LAP
RT
v11.
10
Sunday AJC Readers – Central Zone Diverse, Affluent and Homeowners
Central
Adults 18+Sunday AJC
Readers
Men 46% 44%
Women 54% 56%
Median Age 44 50
Median HH Income $57,768 $66,391
White 38% 43%
Black/African American 57% 56%
Own home 64% 75%
Kids in HH 38% 35%
Married 43% 46%
College degree+ 35% 37%Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1).
Profile of Sunday AJC Readers, not specific to a section.
LAP
RT
v11.
10
Sunday AJC Readers – Gwinnett Zone Affluent, Homeowners and Married
Gwinnett Zone
Adults 18+Sunday AJC
Readers
Men 50% 49%
Women 50% 51%
Median Age 43 49
Median HH Income $81,296 $89,265
White 76% 79%
Black/African American 18% 16%
Own home 84% 84%
Kids in HH 49% 45%
Married 66% 70%
College degree+ 34% 38%Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1).
Profile of Sunday AJC Readers, not specific to a section.
LAP
RT
v11.
10
Sunday AJC Readers – Northwest Zone Affluent Homeowners
Northwest Zone
Adults 18+Sunday AJC
Readers
Men 50% 48%
Women 50% 52%
Median Age 43 51
Median HH Income $69,362 $80,049
White 80% 78%
Black/African American 16% *18.2
Own home 79% 86%
Kids in HH 45% 43%
Married 63% 67%
College degree+ 30% 34%Source: Scarborough Research - Double Base, Gwinnett Zone (2009-2010 R1).
Profile of Sunday AJC Readers, not specific to a section.
LAP
RT
v11.
10
Reach + Frequency Ad PackageLocal Business PLUS
Drive brand/store traffic or announce a new product/location/sale!
• Delivery Days: Monday-Saturday
• Audience: AJC Subscribers
• Content: Any
• Ad Options: Display
• Delivery Option: Full-Run
PRICE PER MONTH PACKAGES16 ADS IN 30 DAYS 48 ADS IN 90 DAYS
3.22 (2c) x 2” $2,997/mos $2,770/mos3.22 (2c) x 3.5” $4,995/mos $4,500/mos3.22 (2c) x 5” $6,882/mos $6,200/mos
LAP
RT
v11.
10
AJC Specialty Products Sticky Note Ads
• Delivery Days: Any
• Audience: AJC Subscribers
• Delivery Options: Full-Run or Zoned
13 Available Zones
LAP
RT
v11.
10
AJC Specialty ProductsAd Bags
• Delivery Day: Any day of the week
• Audience: AJC Subscribers or Non-Subscribers receiving Evening Edge/Reach.
• Delivery Options: Full-run, targeted by ZIP codes (AJC/Reach), or zoned (Evening Edge/Reach).
• Minimum Quantity: 100,000
A unique, colorful opportunity to reach consumers before they read the content!
LAP
RT
v11.
10
Other AJC Print PublicationsEvening Edge Weekend Planning Guide
• Delivery Day: Thursday
• Audience: 375,000 non-AJC-subscriber households with $50K+ income.
• Content: Easy meal plans, local shopping and coupons, community events, parenting tips, healthy living advice, and quick weekend getaways
• Ad Options: Display or Insert
• Delivery: Full-Run or Zoned
LAP
RT
v11.
10
Other AJC Print Publications Mundo Hispanico
• Delivery Day: Thursday
• Audience: +70K distributed to 18 counties in Atlanta, Gainesville and Athens via 2K strategically-located racks.
• Content: Local and world news focused on topics of interest to Hispanic readers.
• Delivery Options: Full-run or zoned – West, Northeast and DeKalb/South.
30
Georgia’s oldest and largest free Spanish publication!
LAP
RT
v11.
10
Other AJC Print Publications Buyers Edge Select
• Delivery Day: Sunday
• Audience: 12K opt-in subscribers.
• Content: Shopping, trends, consumer tips, and savings from local retailers/ national manufacturers; plus nationally-recognized PARADE magazine and popular bargain-hunting content from the AJC.
• Delivery Options: ZIP codes.
LAP
RT
v11.
10
The AJC AdvantageOne Contact
32
Dai
ly A
JC
Su
nd
ay A
JC
Largest Local Audience
Creative Ad Options
Engaging Content
Flexible Delivery Days
Multiple Delivery Options
PLUS Digital & Direct Marketing